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In Part 3 of the Course Pricing Strategies series, Lucas discusses the most important factor in price development - the value of the learner's new knowledge and skills. This knowledge and skill equips learners to do new things, close gaps, or perform differently. What is the financial impact of the…
In the final episode of this series on pricing strategies, Lucas discusses why the spending habits of your ideal learner are so important. He also discusses the consideration of industry trends, gaps, and accessibility. Where would your course fit into this picture? You really need to know. Want t…
Wonder what Lucas has been up to lately? Well, more solution development for course creators to start! Have you developed course material but are intimidated or slowed by learning Thinkific? Want to avoid paying someone to do the Thinkific work by learning the system yourself? Perhaps you want to …
Should you choose to price low and sell more products? Or should you price higher and move less products? Does it matter if the thing you sell is a product or service? Lucas addresses the relationship between price and sales volume in this episode of Conversations for Course Creators! This show is …
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