SOBRE ESTE EPISÓDIO
In this episode of Contributor Wednesday, Christy Van Der Westhuizen challenges senior living sales professionals to rethink the traditional community tour. Rather than following the same route and presenting the same features to every family, Christy explains how to use discovery to create a personalized experience that reflects each prospect’s concerns, interests, emotions, and hopes for the future. Christy shares practical ways to use prospects’ own words, observe their reactions, ask thoughtful questions, and make meaningful introductions that help future residents envision their place in your community.
Key Takeaways
Personalization starts with discovery.
Connect features to personal meaning.
Keep discovering during the tour.
Make introductions with purpose.
Focus on connection, not completion.
Meet Our Contributor
Christy Van Der Westhuizen: https://www.linkedin.com/in/christyvdw
Watch More BTG
https://www.btgvoice.com/shows
Produced by Grit & Gravel Marketing
