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Most eCommerce founders know their ROAS. Some know their contribution margin. But very few know the one number that should guide every marketing decision they make. In this episode, I’ll show you: ✅ What CLV really is (and why most brands calculate it wrong) ✅ How to work it out step by step (…
Is discounting your go-to move when sales feel slow? You’re not alone, but here’s the problem: most discount strategies don’t boost your business… they kill your profit. In this episode, I break down: ✅ Why discounting erodes your margins (and leaves you stuck in a cycle). ✅ The only times disc…
Most eCommerce founders guess where to invest; ads, conversion rate, retention, AOV, without knowing which lever will actually drive the biggest return. In this episode, I’ll show you how to identify the growth levers that truly matter in your business and what happens when you improve them. Using …
Too many eCommerce brands are growing their sales while their bank accounts stay empty. They chase revenue, celebrate record months… and still can’t pay themselves properly. In this episode of Clicked Off, I’m breaking down why so many eCom brands fail at profit and the exact steps you can take to …
Are you an eCommerce founder who sets their marketing budgets based on feel?👉 Spend more when ads are working?👉 Pull back when they’re not?That approach keeps you stuck at a ceiling never sure if you’re overspending or missing out on growth.In this episode, I’ll show you how to create the only mark…
Aviso: O podcast e a arte incorporada nesta página são de Jason Chappel, que é propriedade de seu proprietário e não é afiliado ou endossado por Listen Notes, Inc.