Electrification Beyond the Road: The Taiga Story

In this episode, Taiga Motors CEO and Co-Founder Sam Bruneau shares the story behind building the world’s first electric powersports company and why electrification on water and off-road matters now more than ever. From the launch of the new Orca WX3 — a versatile crossover watercraft designed for watersports and adventure — to innovations like bi-directional charging, geofencing, and speed limiting, Sam explains how electric vehicles unlock capabilities combustion could never match. He also dives into the technical challenges his team has overcome, scaling advanced battery manufacturing, and what it takes to lead the transition to clean, high-performance fun in some of the toughest environments.