SOBRE ESTE EPISÓDIO
Andrea Lane, the Fearless Real Estate Investor, joins co-host Alissa Bickar to break down Key Performance Indicators (KPIs) — what they are, why they matter, and what to measure when buying and selling investment properties. Note: rental portfolio KPIs are not covered in this episode.
What You'll Learn
- Why KPIs Matter
- KPIs indicate how your business is performing across different functions and help you stay in the driver's seat rather than being at the mercy of whatever happens.
- Without tracking, you risk wasting time and money — Andrea shares a real story of spending $100,000 over 3 months with zero results due to insufficient tracking.
- Marketing KPIs
- Track responses across channels: bandit signs, direct mail, postcards
- Review marketing performance every 2 weeks; direct mail monthly
- Change course early — don't send 200+ letters before realizing something isn't working.
- Deal Analysis KPIs
- Track your repair estimator and statement of work accuracy
- Monitor change orders throughout the deal
- Financial KPIs
- Compare expected vs. actual income per deal
- Investigate variances — was it pricing, change orders, or market shifts?
Key Takeaway Start tracking KPIs from your very first deal. As your business grows, the depth of tracking should grow with it.
Resources Mentioned
- Free guide & checklist: OwnYourIncome.co
- Watch all episodes: BuiltForThisShow.com
Inglês
Estados Unidos da América
TRANSCRIÇÃO 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
PESQUISAR EPISÓDIOS PASSADOS
Pesquisar episódios anteriores de Built For This Show.
OUTROS EPISÓDIOS NESTE PODCAST
🎤 Built For This Show
S2E2: The Entrepreneurial Seizure: Building the Business of Real Estate | Built for This Show featuring Mark Abramovich
In this episode, co-hosts Alissa Bickar (The Consultress) and Andrea Lane sit down with real estate investor, lender, and company founder Mark Abramovich. …
In this episode, Andrea and Alissa break down a topic that's near and dear to every real estate investor's heart: the difference between asset management and property management and why understanding both is critical to protecting your investment.
🔑 Key Takeaways
Property Management = day-to-da…
From Debris Removal to Real Estate Investing: Building an Unfair Advantage
In this episode of Built For This, Alissa Bickar, The Consultress, sits down with Anthony Forque of A&A Debris Removal to explore how growing up around real estate, working in demolition, and running a service business h…
In this episode of Built For This, host Alissa Bickar sits down with long-time real estate investor and mortgage expert Philip Ganz. What began as a necessity-driven purchase at age 21 turned into a decades-long real estate journey spanning multiple markets along the East Coast.
Philip shares how …
In this episode, Andrea Lane and Alissa Bickar sit down with real estate wholesaler Luis Guerrero to discuss how a difficult experience in corporate America became the catalyst for his entrepreneurial journey.
After being wrongfully terminated from a corporate job, Luis decided he no longer wanted…
Aviso: O podcast e a arte incorporada nesta página são de Built For This, que é propriedade de seu proprietário e não é afiliado ou endossado por Listen Notes, Inc.
EDITAR
Obrigado por ajudar a manter a base de dados dos podcasts atualizada.
