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What if loyalty programs weren’t about points, but about people?In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Regan Jayne Plekenpol, Co-Founder of rediem, to explore how brands can transform customers into active communities that have a positive impact on the world, and why c…
In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Kathleen Lucente, CEO of Red Fan Communications, to talk about why brand narrative is the most overlooked growth lever in B2B tech. Kathleen shares how companies can turn what feels like a marketing “sinkhole” into a revenue engin…
In this episode, I sit down with Renee Lopez-Cantera, SVP of Sales at EKN Solutions, a performance media agency specializing in multicultural audiences and programmatic strategy. We dive into what most marketers get wrong about multicultural marketing, and how to get it right. From targeting with n…
What does it take to build a career around storytelling in B2B SaaS while still keeping your own creative spark alive? In this episode, I sit down with Kerri Linsenbigler — writer, editor, marketer, and self-described content chameleon. We talk about: How to balance your personal voice with brand…
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