When to Pay for Analyst Relations and When Not To with Kelly O'Dwyer Manuel

Episode Summary:

Kelly O'Dwyer Manuel has been building analyst relations (AR) programs for a long time, and her first question is always the same when starting from scratch: what are you actually trying to accomplish?

She joins Gianna and Andy T to talk through what AR looks like for a small team with a small budget, why most companies pay for analyst relationships before they are ready, and what a first year program should realistically look like. 

About Kelly:

Kelly O'Dwyer Manuel is a communications and analyst relations leader with experience across cybersecurity, semiconductors, and enterprise software. She currently leads AR at NXP Semiconductors and has built programs at companies of all sizes, from startups to large public companies. Her background spans PR, AR, and corporate communications, with deep expertise in identity and access management and security.

Links & Resources:

• Kelly O'Dwyer Manuel on LinkedIn

• NXP Semiconductors

• The Futurum Group

• Moor Insights & Strategy

• The Knowledge Capital Group

• Venture in Security by Ross Haleliuk

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• Gianna Whitver on LinkedIn

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