STR Design Strategy That Doubled Revenue to $254K with Courtney Petrovich

"The only differentiator between my property doing $254K and my neighbor doing $185K? Design — and the strategy behind it."

What if the gap between a good STR and a great one wasn't the location, the square footage, or even the amenities — but the intention behind every design decision?

In this episode of Booked Solid, Gil sits down with Courtney Petrovich, founder and principal designer of Denori Designs, to unpack why strategy always comes before the furniture. Courtney is both a data-driven investor and a hospitality designer who works across short-term rentals and boutique hotels — and she brings the best of both worlds to this conversation.

You'll hear how she took an eight-bedroom beach duplex from $120K to $254K in annual revenue, why boutique hotels consistently outperform on direct bookings, and the one free thing every host can do today to make guests feel genuinely connected to where they're staying.

🤝 Connect with Courtney Petrovich

Courtney and the Denori Designs team work with STR hosts and boutique hotel owners across the country. Whether you're wondering if it's time for a full redesign or just a refresh, they offer initial consultations to help you figure out what makes the most sense for your ROI.

• 🌐 Website: denoridesigns.com
• 📸 Instagram: @denoridesigns
• 👥 Facebook: facebook.com/denoridesigns
• 💼 LinkedIn: Courtney Petrovich