What Do Customers Say About You Down the Pub? The Business Philosophy of Sam Malins

In this episode of Beyond the Tech, Dan Drogman sits down with entrepreneur and business leader Sam Malins to explore what it really takes to build and scale businesses across industries, markets, and continents.Recorded at PropTech Connect Dubai, Sam shares his journey from taking over a struggling family waste business to building global operations across waste management, fire suppression, manufacturing, and international markets.The conversation goes far beyond business growth. Sam discusses customer obsession, leadership, hiring, company culture, scaling teams, relocating to Dubai, and the lessons learned from growing businesses through both success and adversity.Topics covered include:• Growing a waste business from £10 million to £25 million during COVID• Building Reacton Fire Suppression into an international business• Why customer experience matters more than short-term profit• Hiring leaders and building high-performing teams• Creating a culture that scales across multiple countries• Moving to Dubai and expanding internationally• Why the best businesses eventually operate without their founderWhether you're a founder, business leader, investor, or entrepreneur, this episode offers practical insights on growth, resilience, and long-term value creation.