#28 Matt Phillips - Build a Successful Real Estate Career Online

Matt Phillips is a realtor based in Toronto, who makes educational content about real estate on TikTok. Ronald is also a graduate of McMaster Degroote School of Business with experience working in the financial service industry.

In this episode we talked about the how journey to becoming a Realtor, his creative process when it comes to making videos and the importance of prioritizing a personal brand than optimizing for traffic

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TikTok: https://www.tiktok.com/discover/mattphillipsrealty?lang=en

Instagram: https://www.instagram.com/mattphillipsrealty?utm_source=hoobe&utm_medium=social

Company Website: https://mattphillipsrealty.com/?utm_source=hoobe&utm_medium=social

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The Behind The Frames Podcast is owned and operated by Alex Ha.

Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ

Instagram: https://www.instagram.com/_behindtheframes/

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Show Notes

[00:00] Introduction 

[01:48] University 

[04:00] Relationship with Content 

[06:01] Career in Real Estate 

[09:05] Getting Started with TikTok

[17:20] Toronto Realtor Market

[19:26] Content Process

[21:50] Balancing Content & Business

[24:31] Personal/Educational Videos Trump House Tours

[28:00] Appetite for Sponsored Posts/Videos

[30:45] Leads Distribution (Buyers/Sellers, Residentials / Commercials, Rent vs Own)

[34:20] Benefits of a Team

[38:44] Matt’s Routine, Avoiding Burnout