SOBRE ESTE EPISÓDIO
In this conversation with Kim Payne from 9rok we discuss the roles of language, of personalisation, of price and of effort in communicating the value of professional services. Expensive wine tastes better, in part, because it's expensive. The drawers from Ikea seem more valuable because of the effort you put into constructing them. We discuss how financial advisers, super funds, real estate executives and others can apply these principles in the way they communicate with their clients and members.
Inglês
Estados Unidos da América
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Pesquisar episódios anteriores de Behavioural Finance with Simon Russell.
OUTROS EPISÓDIOS NESTE PODCAST
Trust in the workplace has been identified as being particularly important during the work-from-home pandemic. But what does 'trust' really mean? And what about the related concept of 'psychological safety'? How can these things impact team decision-making? And what should leaders be doing to impro…
In this conversation with Jared Norris we discuss the reasons why a disconnect can occur between ESG investments and client & member expectations; the challenges financial advisers and super funds face when engaging and educating clients about complex ESG issues; why the assessment of governanc…
In this conversation with Conor Wynn we discuss his PhD research related to cultural change at a large engineering firm. The discussion covers the role of incentives versus personality & identity; the use of simple decision-making heuristics versus detailed analysis; the need to follow procedur…
I discuss the new Members Best Financial Interest obligations with Jonathan Steffanoni from QMV Legal. Under these new rules, will super funds be able to spend money on improving their web sites, on running campaigns to select cohorts of members about their insurance or investment selections, or on…
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Obrigado por ajudar a manter a base de dados dos podcasts atualizada.
