SOBRE ESTE EPISÓDIO
n 2020 Jen Buchheit was a stay-at-home mom trying to get through the days indoors with her daughter. She started making crafts. She started an Instagram account. She called it Studio Rosie. Today she has 1.3 million followers, a published book, and a platform built entirely around whimsical crafts made from stuff around the house.
But the more interesting story is everything in between. In this episode Jen talks about what building something this big actually looks like from the inside, how she navigates paid partnerships without losing the authenticity that made people fall in love with her in the first place, what a real Tuesday looks like when you are a stay-at-home mom running something a million people watch, and what she is still figuring out about balancing all of it.
She also talks about her passion for bringing more art to kids through schools and free community events, what making things with their hands actually gives children, and she gives us one craft every mom can do tonight with stuff already in the house.
This one is for every mom who has a creative idea sitting in their head and has not done anything with it yet. Jen started with glue and cardboard and her kitchen table. You already have what you need.
Topics covered: Studio Rosie, building a creative business, Instagram growth, influencer world honest, stay-at-home mom entrepreneur, kid crafts, The Big Book of Fantasy Kid Crafts, paid partnerships social media, creativity for kids, pandemic silver lining, mom and business owner, before we get it right podcast
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