SOBRE ESTE EPISÓDIO
Phil Granof, the CMO at NewStore joins the podcast. He details the changes B2B buyers have made over the years, how to peel back the layers on who is actually buying your product, technical vs. benefit-driven buyers, how he approaches risk taking and much more.
Phil's LinkedIn: https://www.linkedin.com/in/philipgranof/
NewStore's Website: http://www.newstore.com/
Inglês
Estados Unidos da América
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PESQUISAR EPISÓDIOS PASSADOS
Pesquisar episódios anteriores de B2B Made Simple: A B2B Marketing Podcast.
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EDITAR
Obrigado por ajudar a manter a base de dados dos podcasts atualizada.
