SOBRE ESTE EPISÓDIO
Stop Chasing Shiny Objects
AI. New marketing tactics. The latest growth hack. Another shiny object.
Businesses keep chasing them—without first deciding where they’re trying to go.
In this episode, I explain why strategy must come before tactics and how the Strategic Game Plan™ creates the context for making the right choices.
It starts with the questions that matter: HOW BIG? WHO to SERVE? What do those chosen customers CRAVE? And HOW will you COMPETE and WIN?
We get into why most businesses struggle to differentiate, why AI should serve your strategy rather than become your strategy, and why obsessing over acquiring new customers can distract you from creating more value with the customers you already have.
Stop chasing what’s new.
Decide where you’re going—and make every move serve the Game Plan.
