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➡️ Summary ➡️ Andre van Kampen, Salesforce MVP and founder of ISV Forum, shares how years of watching AppExchange partners reinvent the wheel led him to build a community where ISVs learn from each other. From his start as an accidental Salesforce consultant in 2013 to organizing intimate roundtabl…

MVP - Year in Review

➡️ Summary ➡️ Reflections on one year of AppsemblyLine distilled into seven recurring themes from conversations with Salesforce ISV founders and leaders: validate before you build, price for value, create content consistently, stay focused, get creative with partnerships, invest in community, and s…
➡️ Summary ➡️ Tyler Carlson, SVP and Head of Product for AgentExchange and Partner Experience at Salesforce, joins to unpack what the reinvigoration of the Salesforce marketplace really means for ISVs. A former employee at a Salesforce ISV himself, Tyler breaks down the $50 million Builders Fund, t…
➡️ Summary ➡️ Rimon Hanna of Serpent from Tekunda, a Salesforce ISV and PDO, shares how years of feeling the daily pain of Salesforce delivery — untracked changes, change sets, and clunky CI/CD — led him to build a DevOps platform that makes Git effortless for technical and non-technical teams alik…
➡️ Summary ➡️ Chuck Liddell, founder of Valence, shares the journey of building a fully native Salesforce integration engine entirely in Apex. From writing Apex triggers for beer money in college to joining the first Salesforce Incubator cohort in 2017, Chuck discusses the hard lessons of transitio…
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