Flashback: Where Can Bud Light Go From Here?

This episode of Yeah, That's Probably an Ad was released on July 5, 2023. For more on this story, visit ADWEEK.com.

It's been an interesting few months for Bud Light, which found itself embroiled in anti-LGBTQ+ criticism and calls for a boycott after it partnered with transgender influencer Dylan Mulvaney to promote its brew in March.

Since then, the Anheuser-Busch (AB InBev) business has endured criticism from both the right and left; offering a lesson for brands in what happens when you try to market to all but alienate everyone.

For an episode unpicking the timeline of events and asking whether Bud Light can ever take the crown of America's favorite beer again, Adweek's community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by senior reporter Paul Hiebert and AgencySpy editor Kyle O'Brien.

Note: This episode was recorded prior to AB InBev US CEO Brendan Whitworth speaking with CBS about the controversy and before Bud Light brought back the "Bud Knight".

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