ABOUT THIS EPISODE
Talia Schmerling started out doing cancer research before switching to computer science, and her path runs through the Mayor's Office in LA, Mint.com, Disney, Nordstrom, and now as VP and Head of Product and GTM at Swiftly, alongside seven years as an Entrepreneur in Residence at Scopus Ventures.
In this episode, we cover:
- How she talked her way into working with Dan Ariely at Intuit after discovering the company had him on retainer and wasn't using him
- Why prevention beats aspiration - "don't miss a transaction" outperforms "get your full financial picture" - and what loss aversion actually does to behaviour
- The anchoring experiment she coded and shipped herself days before Black Friday, flipping which price customers saw first, and the millions in sales it drove over one weekend
- Why the old PM model of writing specs and handing them off breaks down when you can prototype in days
- Her honest take on PMs using AI: if it's all Claude, she can just ask Claude herself
- Why seed to Series B companies are the most exposed right now, caught between AI native startups and incumbents with data and distribution
- Why she stopped presenting one-year roadmaps and what she does instead
A conversation for PMs and product leaders who want to understand what the role is actually becoming, from behavioural experimentation to building in a market where the foundations shift every six months.
English
United States
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