Easy to Execute Conversion Rate Optimizations with Drew Himel

HIGHLIGHTS 

• Being everything to everyone initially and focusing services after that 
• Working with the Chargers move from San Diego to LA 
• Red flags in clients to watch out for 
• Improvements in UX/UI that increase conversion
• Creating a customer journey and improving the subscription model

QUOTES

Drew: "What I typically recommend is, if you're starting out, maybe having the full service or having like one or two freelancers is a little bit easier so that they scale and grow. But, as you get more mature, I do think having the specialist help a lot, and that's for us too."

Drew: "Especially on mobile, we see this improved conversion by half a percent or a percent, I'm scrolling on my phone, I'm on the product page, just have the add to cart follow me along on that journey. Or have it follow the user on the journey on mobile."

Drew: "How do we think about subscription? How do we think about all the elements of benefits and things like that to be able to offer that community above and beyond just a little discount."

You can connect with Drew in the links below:

• LinkedIn - https://www.linkedin.com/in/drew-himel/
• Website (PCR) - https://consultpcr.com/
• Website (personal) - https://drewhimel.com/