ABOUT THIS EPISODE
Jeremy Shapiro interviews entrepreneur Rael Bricker on consulting business recovery after losing a major contract. Hear the exact decisions and pivots that rebuilt revenue and led to launching an education company. Learn 3 tactical takeaways: prioritize high-value clients, restructure offers to recurring education revenue, and use decisive product-market pivots to recover cash flow. Practical steps for consultants facing sudden revenue loss.
Rael's entrepreneurial career began with confidence, ambition, and two young MBA graduates convinced they could build a consulting firm.
They landed a major contract and delivered results.
Then an international consulting firm entered the picture, advised their client to eliminate other consultants, and Rael's business suddenly lost its primary source of revenue.
That setback forced a completely different direction.
Rael and his partner entered education with just 20 students. Through aggressive guerrilla marketing, strong timing, and a growing demand for education in South Africa, that small operation eventually grew to approximately 4,000 students.
Then another event changed everything.
After an armed man entered the business carrying an AK-47 and threatened Rael and his students, Rael decided it was time to find an exit.
What followed was an extraordinary period of expansion.
Rael shares how:
✔️ A major consulting loss created an entirely new business opportunity
✔️ 20 students eventually became approximately 4,000
✔️ A massive physical guerrilla marketing campaign drove student acquisition
✔️ One frightening incident forced him to rethink his future
✔️ A reverse listing provided an alternative path to the public market
✔️ Nine companies were acquired in approximately 18 months
✔️ Acquisitions expanded the company from diploma education into degrees and private schooling
✔️ The company's share price moved from approximately 90 cents to 14 rand during the expansion
In this episode, we discuss:
✔️ What to do when a major client disappears
✔️ Why self-belief has to be backed by customer value
✔️ Finding opportunity when outside events disrupt your plans
✔️ How guerrilla marketing helped build an education company
✔️ Growing from one location into multiple campuses
✔️ How a reverse listing works
✔️ Building an acquisition strategy around products and customer groups
✔️ The dangers of acquiring companies without enough attention to culture
✔️ Why 27 spreadsheets may be 26 too many
✔️ Acting before every detail is perfect
✔️ Changing direction without abandoning your larger mission
✔️ The KPIs Rael uses to manage his financial services business
Rael also shares lessons on:
✔️ The 2013 health scare that changed his priorities
✔️ Selling approximately $1 billion in mortgages from the stage
✔️ Turning decades of business experience into professional speaking
✔️ Writing and publishing Dive In
✔️ Using a book as a business calling card
✔️ Why Radical Candor shaped his approach to leadership
✔️ Finding mentors who challenge how you think
👉 Connect with Rael Bricker:
• Rael Bricker's website: https://raelbricker.com/
• Rael Bricker on LinkedIn: https://www.linkedin.com/in/rael-bricker
• Rael Bricker on Facebook: https://www.facebook.com/rael.bricker
• Rael Bricker on Instagram: https://www.instagram.com/raelbricker
📘 Hosted by Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook ( https://yourbusinessgrowthplaybook.com/ )
Chapters:
00:00 Office Gun Threat
01:02 Podcast Setup
01:19 MBA Confidence Origins
03:00 Landing Eskom Contract
06:54 Client Loss Pivot
09:58 Campus Startup Hustle
11:56 Guerrilla Marketing Boom
16:25 Activism And AK47
20:28 Reverse Listing Exit
22:25 Acquisition Rollup Strategy
27:04 Share Price Surge
28:44 Beating Analysis Paralysis
31:30 2013 Health Wakeup
35:01 Writing Dive In
37:40 KPIs And Rapid Fire
41:37 Final Recap And Links
🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop!
