Episode 60- My Pre-conversation with Christina Spaulding about using foreign language in business.

WEBVTT
1
00:00:02.040 --> 00:00:05.799
All right, miss Christina, tell me about you your journey
2
00:00:05.879 --> 00:00:08.880
and how you get to where you are now to
3
00:00:08.919 --> 00:00:11.000
where you're helping so many people in what you do.
4
00:00:12.599 --> 00:00:16.399
First of all, thanks for the conversation. I'm super excited
5
00:00:16.440 --> 00:00:24.519
to chat with you. And I started. I'm going to
6
00:00:24.559 --> 00:00:29.000
say my entrepreneurial journey started in second grade. And it
7
00:00:29.079 --> 00:00:32.280
wasn't with like a lemonade stand or anything, but I
8
00:00:32.280 --> 00:00:35.640
started learning French, and second grade I picked up German
9
00:00:35.679 --> 00:00:39.960
and high school and I took both languages, and I thought, Hey,
10
00:00:40.039 --> 00:00:42.840
nobody else is doing this. There's gotta be a way
11
00:00:42.920 --> 00:00:48.159
to like sell this language skill set. So I majored
12
00:00:48.200 --> 00:00:50.479
in languages in college and picked up a marketing minor,
13
00:00:51.600 --> 00:00:56.560
and I was fortunate enough to get an internship in
14
00:00:56.920 --> 00:01:05.599
Germany on graduating college. Wow, So that really set my
15
00:01:05.840 --> 00:01:11.719
career path for this language linguistic international, multi lingual marketing
16
00:01:11.760 --> 00:01:16.439
thing that I'm doing now. And I was in Germany
17
00:01:16.480 --> 00:01:19.680
for six years. I came back home to the States
18
00:01:20.640 --> 00:01:24.680
and when the economy was good, all I had to
19
00:01:24.680 --> 00:01:26.799
do was put German into a job search and I'd
20
00:01:26.799 --> 00:01:30.519
have jobs like there were one or two. But that's it,
21
00:01:30.560 --> 00:01:37.319
and that's fine. So as the economy got more complicated,
22
00:01:38.760 --> 00:01:42.000
I leaned into the marketing more and that was a
23
00:01:42.439 --> 00:01:49.439
really smart decision because now I balanced marketing with languages.
24
00:01:50.400 --> 00:01:53.159
Okay, so I.
25
00:01:53.079 --> 00:02:00.359
Help local small businesses tap into secondary language markets. I see,
26
00:02:00.400 --> 00:02:04.959
you've got the Golden gate bridge behind you. So you know,
27
00:02:05.000 --> 00:02:08.919
in California there's a really high percentage of Spanish speakers,
28
00:02:09.840 --> 00:02:13.520
and if you're only marketing in English, you are missing
29
00:02:14.680 --> 00:02:17.560
a lot of that Spanish speaking.
30
00:02:18.599 --> 00:02:23.120
Customer base. People are eighty five.
31
00:02:22.960 --> 00:02:28.120
Percent more likely to buy if you present information in
32
00:02:28.159 --> 00:02:34.159
their native language. And if you're trying to do coaching
33
00:02:34.759 --> 00:02:39.919
or instruction, if you've got an online course. Online courses
34
00:02:39.960 --> 00:02:47.080
I think are a amazing way to do this because
35
00:02:48.080 --> 00:02:54.240
it's all about instruction and communication. You translate everything once
36
00:02:55.520 --> 00:02:57.759
and then you can sell your course in English, but
37
00:02:57.800 --> 00:03:02.879
then you can sell it in Spanish or Mandarin or
38
00:03:03.120 --> 00:03:06.000
I'm in Las Vegas. We have a pretty high Filipino population.
39
00:03:06.319 --> 00:03:09.759
Quite a few folks speak Tagalog, so for Las Vegas
40
00:03:09.800 --> 00:03:19.560
that's an option. But like whatever your local area needs,
41
00:03:21.240 --> 00:03:25.719
the translation actually is small. It's the research and the
42
00:03:25.800 --> 00:03:30.520
getting through the mindset of wait. There are customers in
43
00:03:30.560 --> 00:03:35.479
my area who speak other languages who are not confident
44
00:03:36.280 --> 00:03:39.639
buying something online in English.
45
00:03:40.639 --> 00:03:42.240
True, I agree.
46
00:03:42.919 --> 00:03:45.000
So that's what my agency does.
47
00:03:45.080 --> 00:03:50.599
It helps small medium sized businesses market in other languages,
48
00:03:51.280 --> 00:03:55.879
whether you're looking to help folks locally who just happen
49
00:03:55.919 --> 00:03:59.159
to speak another language, or if you're like, Okay, we're
50
00:03:59.159 --> 00:04:03.879
big enough, I am ready to start exporting. I want
51
00:04:03.960 --> 00:04:06.080
to go to Asia, I want to go to Europe
52
00:04:06.120 --> 00:04:08.000
with my products and services.
53
00:04:08.639 --> 00:04:09.280
How do we do that?
54
00:04:10.199 --> 00:04:16.800
So, yeah, I think that's important because I was raised
55
00:04:16.839 --> 00:04:17.680
in Germany as well.
56
00:04:18.199 --> 00:04:20.959
But yeah, yeah, my dad was a military He passed
57
00:04:20.959 --> 00:04:22.079
away February, but.
58
00:04:24.040 --> 00:04:25.720
I lost, thank you.
59
00:04:25.800 --> 00:04:29.079
And I remember when we first the first time we went.
60
00:04:29.199 --> 00:04:31.639
We went to Heidelberg the first time, and we went
61
00:04:31.680 --> 00:04:35.240
to Nuremberg the second time, and it was so different
62
00:04:35.319 --> 00:04:38.600
because the educational system was so different, and even though
63
00:04:38.600 --> 00:04:40.839
we were on a military base, we had a lot
64
00:04:40.879 --> 00:04:47.040
of German women that married American men. And I remember
65
00:04:47.279 --> 00:04:49.519
when we went for Christmas and everything.
66
00:04:50.399 --> 00:04:52.639
It was so beautiful the way it was set up.
67
00:04:53.319 --> 00:04:56.680
And their school system was more like, okay, you graduate
68
00:04:57.000 --> 00:05:01.680
in the ninth grade, ten through twelve was technical school
69
00:05:01.839 --> 00:05:06.439
and college was college, I mean, and you were done
70
00:05:06.519 --> 00:05:10.639
by you were done by twenty two, So instead of
71
00:05:10.680 --> 00:05:14.160
you going to law school from twenty to to twenty eight,
72
00:05:15.079 --> 00:05:18.639
you were in law school when you were eighteen and
73
00:05:18.680 --> 00:05:21.160
you were done by the time you were twenty two.
74
00:05:22.199 --> 00:05:26.279
And also where a lot of the staffing companies that
75
00:05:26.399 --> 00:05:30.319
whole thing in America came from, was from Europe because
76
00:05:30.879 --> 00:05:31.720
that's what they did.
77
00:05:31.839 --> 00:05:33.839
You didn't go and apply for a job.
78
00:05:33.959 --> 00:05:37.800
They placed you in a job, and you didn't go
79
00:05:37.839 --> 00:05:40.480
through the interview. They just told you, Okay, these are
80
00:05:40.480 --> 00:05:42.920
the places that are hiring. This is where we're gonna
81
00:05:42.959 --> 00:05:45.319
send you. You're gonna do your ninety days and that
82
00:05:45.439 --> 00:05:49.680
works out, then you'll transition over to that company, whereas
83
00:05:49.720 --> 00:05:54.399
over here they do it where it's based on need,
84
00:05:54.439 --> 00:05:59.439
which is not correct because if you're going to do
85
00:05:59.600 --> 00:06:02.639
the staff companies, then what is the point of having
86
00:06:03.480 --> 00:06:09.040
the people do resumes. What is the point of trying
87
00:06:09.079 --> 00:06:13.720
to apply for a job. We're in the healthcare field
88
00:06:13.920 --> 00:06:19.360
and light industrial field, you have a lot of the
89
00:06:19.399 --> 00:06:22.519
staffing companies and stuff like that.
90
00:06:22.759 --> 00:06:26.160
So I never it's like America is trying.
91
00:06:25.879 --> 00:06:32.120
To do things, and it's like this underlying insanity, as
92
00:06:32.160 --> 00:06:36.480
I like to call it. And so when I was
93
00:06:36.519 --> 00:06:40.439
thinking about my travel business that that started yesterday and
94
00:06:40.480 --> 00:06:45.319
then doing coaching. I said, let me because I was
95
00:06:45.360 --> 00:06:49.560
watching Tony Robbins and then another lady named Melissa, and
96
00:06:49.600 --> 00:06:53.240
I said, they had all of these different people and
97
00:06:53.319 --> 00:06:59.480
the majority of them were from overseas, Scotland, Australia, all
98
00:06:59.519 --> 00:07:04.240
around the world, and it was hardly any American people
99
00:07:05.000 --> 00:07:11.279
in those those actual programs or those actual webinars or
100
00:07:11.319 --> 00:07:12.480
seminars trainings.
101
00:07:12.959 --> 00:07:15.720
It was overseas people mainly and primarily.
102
00:07:16.560 --> 00:07:18.959
And I said, you know what, there's something to this
103
00:07:19.160 --> 00:07:23.399
because when I think about clothing lines, you think about Gucci,
104
00:07:23.439 --> 00:07:27.920
you think about Louis Fatan. They all are in multiple places.
105
00:07:27.959 --> 00:07:30.240
When we went on a cruise, I saw KFC, I
106
00:07:30.240 --> 00:07:34.199
saw McDonald's. All of them taste differently because the way
107
00:07:34.240 --> 00:07:36.600
they do things is different, but it's still the same
108
00:07:36.759 --> 00:07:39.920
structure that is in America. But I think the one
109
00:07:39.959 --> 00:07:44.839
in London does actual macaroons and they have different type
110
00:07:44.879 --> 00:07:47.680
of desserts, but for the most part, it's the same.
111
00:07:47.759 --> 00:07:49.680
So when you said that, I agree.
112
00:07:49.720 --> 00:07:53.720
I think it's important to tap into those overseas markets
113
00:07:53.800 --> 00:07:56.040
and even the people that are over here.
114
00:07:56.519 --> 00:07:59.000
I think that's important to be honest.
115
00:08:00.600 --> 00:08:06.240
Yeah, the how a brand develops in different countries is
116
00:08:06.759 --> 00:08:12.920
absolutely fascinating that you mentioned KFC. The KFC in Asia
117
00:08:13.079 --> 00:08:21.000
is its own massive thing, and it's interesting how the
118
00:08:21.040 --> 00:08:23.839
brand is viewed differently from country to country.
119
00:08:24.160 --> 00:08:25.319
Right we see.
120
00:08:25.240 --> 00:08:32.519
KFC kind of is like down home family type thing,
121
00:08:33.759 --> 00:08:38.000
not fine dining. You're never going to give a KFC
122
00:08:38.080 --> 00:08:42.960
bucket to anybody, like KFC gift card for the birthdays.
123
00:08:42.639 --> 00:08:42.799
Like.
124
00:08:44.600 --> 00:08:46.320
You can even get me a Chili's gift card.
125
00:08:47.919 --> 00:08:54.840
Right, But in Japan KFC seemed completely different, exact same
126
00:08:54.879 --> 00:09:00.519
product seen completely differently, Like people will go out dates
127
00:09:00.559 --> 00:09:04.000
to KFC.
128
00:09:04.960 --> 00:09:05.879
It's crazy.
129
00:09:07.039 --> 00:09:13.559
It's crazy because the cultural context is completely different right here.
130
00:09:13.639 --> 00:09:17.679
It grew up and marketed a certain way. It was
131
00:09:17.960 --> 00:09:20.960
marketed a different way in Japan and then took on
132
00:09:21.000 --> 00:09:24.080
a life of its own. When your brand can take
133
00:09:24.120 --> 00:09:27.000
on a life of its own, gosh, that's amazing. It
134
00:09:27.080 --> 00:09:30.440
is other brands, you know, Louis Vuitton and the luxury brands,
135
00:09:30.440 --> 00:09:35.279
like you say, they have a very curated brand experience
136
00:09:35.360 --> 00:09:38.320
no matter what country you're in, so that you always
137
00:09:38.440 --> 00:09:46.720
get a incredibly high quality, high touch, luxurious, elegant experience.
138
00:09:47.519 --> 00:09:49.840
And you know that my Louis Vuitton bag here and
139
00:09:49.919 --> 00:09:53.519
my Louis Vuitton bag over there are going to be
140
00:09:53.799 --> 00:10:03.000
the same quality and same interaction with the salespeople no
141
00:10:03.039 --> 00:10:07.639
matter where you go. So it's interesting to see how
142
00:10:07.759 --> 00:10:11.480
brands develop in different countries. Just sometimes you can control
143
00:10:11.559 --> 00:10:13.919
it because you can put enough marketing dollars around it.
144
00:10:14.519 --> 00:10:17.639
And sometimes it just goes in a weird way.
145
00:10:17.639 --> 00:10:21.200
They're like, well, okay, that's what's happening over there, and
146
00:10:21.679 --> 00:10:23.679
let's lean into that and.
147
00:10:25.799 --> 00:10:28.360
Let it adapt to the local conditions.
148
00:10:28.919 --> 00:10:34.039
I agree, because when I was in Jamaica, it was
149
00:10:34.039 --> 00:10:37.759
so funny. I see a lot of people travel overseas,
150
00:10:38.200 --> 00:10:42.000
and I'm seeing more people in Vietnam in particular, and Thailand.
151
00:10:42.679 --> 00:10:46.120
I saw a guy that was African American and he
152
00:10:47.480 --> 00:10:52.279
went and built a restaurant in Thailand which is doing
153
00:10:52.399 --> 00:10:56.120
very well. And I remember somebody said, well, if you
154
00:10:56.159 --> 00:10:58.960
have one hundred thousand dollars in Bali, you can live
155
00:10:59.000 --> 00:10:59.879
in Bali and become a SI.
156
00:11:00.799 --> 00:11:02.720
A lot of people don't know that, a lot of
157
00:11:02.759 --> 00:11:03.440
people don't.
158
00:11:03.279 --> 00:11:06.360
Know that you do have to, you know, to have
159
00:11:06.399 --> 00:11:08.320
a business over there, you do have to have some
160
00:11:08.559 --> 00:11:10.360
type of citizenship.
161
00:11:10.919 --> 00:11:13.200
You have to have some type of thing.
162
00:11:13.480 --> 00:11:17.440
And you have some countries like Thailand that it's very
163
00:11:17.480 --> 00:11:19.879
hard to be to be a citizen. If you go
164
00:11:19.960 --> 00:11:22.559
to France, you gotta take you know, French, you gotta
165
00:11:22.600 --> 00:11:24.919
learn French. You gotta be able to speak it, write it,
166
00:11:25.559 --> 00:11:28.080
and be able to be fluent. And I also know
167
00:11:28.159 --> 00:11:31.159
the history in order to become a citizen. So to
168
00:11:31.200 --> 00:11:34.840
see people go through that process, I always tell people,
169
00:11:34.879 --> 00:11:37.159
if you're gonna move there, then you need to build
170
00:11:37.159 --> 00:11:40.720
something there. Because you're an American, you know it's going
171
00:11:40.799 --> 00:11:43.799
to be hard for you to work over in certain countries.
172
00:11:44.120 --> 00:11:46.960
You're gonna have to build something if you go over there,
173
00:11:47.000 --> 00:11:49.600
and say, for example, I don't think there's too many
174
00:11:49.639 --> 00:11:53.360
therapists in certain countries. There's not too many, you know
175
00:11:53.919 --> 00:11:58.000
where they have when they learn certain things like engineering,
176
00:11:58.080 --> 00:12:01.000
things like that, you can say I have one hundred
177
00:12:01.000 --> 00:12:03.519
thousand dollars that I want to invest into your country,
178
00:12:04.360 --> 00:12:08.000
and I want to build something that is a warehouse
179
00:12:08.240 --> 00:12:11.159
or something that's going to help as far as farming
180
00:12:11.200 --> 00:12:14.240
and things like that. So for a lot of small
181
00:12:14.320 --> 00:12:18.519
business owners, they're only thinking the United States. They're going
182
00:12:18.600 --> 00:12:21.159
to like Shark Tank and they're saying, well, we need
183
00:12:21.200 --> 00:12:24.879
you to invest into our company. But then you also
184
00:12:24.879 --> 00:12:28.200
talk about stock exchange, and I tell people stock exchange
185
00:12:28.320 --> 00:12:32.720
is completely different type of investment than a billionaire coming
186
00:12:32.759 --> 00:12:35.320
and saying I want to invest in your business. They're
187
00:12:35.360 --> 00:12:39.159
getting a certain percentage, whereas a stock whereas somebody is
188
00:12:39.200 --> 00:12:43.240
doing a stock exchange, you're putting money into it, but
189
00:12:43.480 --> 00:12:46.639
you really don't have to say something, Whereas a stakeholder
190
00:12:46.799 --> 00:12:50.960
and an investor are two very different people. So I
191
00:12:51.000 --> 00:12:54.320
tell people, like, if you're going to go and you're
192
00:12:54.360 --> 00:12:57.519
going to sell your business, you better be able to
193
00:12:57.559 --> 00:13:01.639
have something that's going to that up. And me personally,
194
00:13:02.360 --> 00:13:05.559
I said, if I was to have someone to invest,
195
00:13:06.360 --> 00:13:08.519
one of the stipulations is I buy it back for
196
00:13:08.559 --> 00:13:09.919
the price that you bought it for.
197
00:13:11.000 --> 00:13:13.000
And somebody was like, I never thought about it.
198
00:13:13.039 --> 00:13:15.639
I said, that's how they get you, because when they
199
00:13:15.639 --> 00:13:19.320
start investing their time and their money into your business,
200
00:13:20.080 --> 00:13:23.240
if that business starts to expand and you say I
201
00:13:23.320 --> 00:13:27.080
want to buy back those stakes and those stocks or whatever,
202
00:13:27.720 --> 00:13:30.279
they can say, I can charge you one point five
203
00:13:30.320 --> 00:13:34.200
million to buy it back. So it's not that easy
204
00:13:34.240 --> 00:13:36.960
to buy it back, especially if that company is making
205
00:13:37.000 --> 00:13:39.919
a lot of money. And a lot of people when
206
00:13:39.919 --> 00:13:43.480
they come to business, they'll make money, they'll.
207
00:13:43.639 --> 00:13:45.559
They'll spend the money as soon as they get it.
208
00:13:46.000 --> 00:13:48.120
They don't really build it and they don't make it
209
00:13:48.159 --> 00:13:50.679
into a legacy. Because you look at Tesla, if you
210
00:13:50.759 --> 00:13:56.759
look at Luis Paton, they've been here for decades, even
211
00:13:57.000 --> 00:14:00.639
thirty forty years. You're not going to find that with
212
00:14:00.679 --> 00:14:01.480
this new generation.
213
00:14:01.600 --> 00:14:02.240
As far as.
214
00:14:02.159 --> 00:14:05.840
Business is lasting that long, where it's transferred, you're not
215
00:14:05.879 --> 00:14:08.600
gonna have another Microsoft. You're not gonna have another PlayStation
216
00:14:09.039 --> 00:14:11.919
where they've been here for a good thirty years and
217
00:14:11.960 --> 00:14:16.200
they're still going Amazon. So, you know, I think we
218
00:14:16.360 --> 00:14:20.879
have really dropped the ball in teaching people that a
219
00:14:20.960 --> 00:14:26.159
business is about growing it to as a legacy, to
220
00:14:26.399 --> 00:14:31.519
franchise it versus is you selling it? Why not franchise
221
00:14:31.600 --> 00:14:34.879
it into other countries? Why not take that and say
222
00:14:34.960 --> 00:14:37.320
you know what, no, I'm not gonna sell it. It's
223
00:14:37.360 --> 00:14:40.879
making me money. You know, there's no guaranteed and at
224
00:14:40.960 --> 00:14:45.600
least if I if I build something else, that's gonna
225
00:14:45.600 --> 00:14:48.120
be my foundation and everything else is going to be
226
00:14:48.159 --> 00:14:50.600
the extension of it, like all of franch So I
227
00:14:50.679 --> 00:14:52.480
kind of look at it like a tree. You have
228
00:14:52.559 --> 00:14:57.279
a route, You have a foundation, and that foundation is
229
00:14:57.320 --> 00:15:01.120
what everything else extends from. So if it doesn't work out,
230
00:15:01.120 --> 00:15:04.720
I can say my foundation is still making money.
231
00:15:06.799 --> 00:15:10.080
I think you've got a lot of really interesting topics there.
232
00:15:11.039 --> 00:15:14.399
I think it's interesting. Just yesterday, I was chatting with
233
00:15:14.480 --> 00:15:19.360
somebody who helps businesses plan for an exit, and he says,
234
00:15:19.440 --> 00:15:22.919
what people forget when you're a small business, when you're
235
00:15:23.039 --> 00:15:26.120
just starting, that's when you should start to think about
236
00:15:27.120 --> 00:15:28.879
what do I want this business to look like and
237
00:15:28.919 --> 00:15:30.360
how do I want to get out of it? And
238
00:15:30.399 --> 00:15:35.120
I was like, really, because a lot of times business
239
00:15:35.120 --> 00:15:39.720
owners build the business that they remain critical to the business.
240
00:15:41.159 --> 00:15:47.399
And I'm three years into my business and I'm finding
241
00:15:47.679 --> 00:15:52.360
that my business is growing in certain ways and clients
242
00:15:52.399 --> 00:15:54.200
are coming in and it's things that I am not
243
00:15:54.279 --> 00:15:58.759
personally passionate about. I can do these things, but man,
244
00:15:58.879 --> 00:16:01.320
do I really want to be a social media manager
245
00:16:01.360 --> 00:16:10.799
twenty four to seven for seven different clients? Not really
246
00:16:10.879 --> 00:16:14.320
like I'm passionate about my clients. Love my clients, want
247
00:16:14.360 --> 00:16:16.080
to do the best I can for them, want them
248
00:16:16.120 --> 00:16:19.720
to grow and achieve success. Do I want to do
249
00:16:19.759 --> 00:16:21.799
the nitty gritty of creating all those posts I have
250
00:16:21.840 --> 00:16:27.120
to go out. No, So I've actually hired on I've
251
00:16:27.240 --> 00:16:30.480
done my first my first contractor hired last year, and
252
00:16:30.600 --> 00:16:33.159
my first in house higher. I actually have a W
253
00:16:33.240 --> 00:16:40.440
two employee this last month in April. So I'm seeing
254
00:16:40.480 --> 00:16:42.720
the light that I don't have to do it all,
255
00:16:43.480 --> 00:16:47.320
and that it's actually more productive and more profitable for
256
00:16:47.480 --> 00:16:52.799
me to give the work that does not keep me
257
00:16:52.919 --> 00:16:56.639
passionate to people who are looking for the chance to
258
00:16:57.000 --> 00:17:00.519
grow themselves and who are more passionate about it, and
259
00:17:00.559 --> 00:17:03.279
they just don't have the capital of the resources to
260
00:17:03.480 --> 00:17:08.480
pursue a business owner life or their students and they
261
00:17:08.559 --> 00:17:14.680
just need work experience. I love, love, love working with interns.
262
00:17:16.000 --> 00:17:18.400
You know I mentioned I got my break as an intern.
263
00:17:18.839 --> 00:17:22.240
It changed my life. I want to pay that forward
264
00:17:22.480 --> 00:17:26.160
and give other people who are just starting their careers
265
00:17:26.240 --> 00:17:30.759
that same chance to make a break in the industry,
266
00:17:30.880 --> 00:17:33.079
get relevant experience, get paid for it.
267
00:17:35.519 --> 00:17:35.720
Right.
268
00:17:36.599 --> 00:17:38.640
Somebody can work with Donalds, or they can intern for me.
269
00:17:39.000 --> 00:17:44.200
I hope the intern for me. I think I pay
270
00:17:44.240 --> 00:17:48.119
a little bit more than McDonald's does, So I'm trying
271
00:17:48.119 --> 00:17:53.880
to give students a good fair shake. That means I
272
00:17:53.920 --> 00:18:02.359
invest some time in guiding them, but they deliver quality work,
273
00:18:02.799 --> 00:18:08.799
and they deliver it from a different generational perspective. And
274
00:18:09.079 --> 00:18:13.799
for social media, obviously, gen Z approaches social media in
275
00:18:13.799 --> 00:18:16.640
a different way than gen X does. I'm gen X,
276
00:18:16.720 --> 00:18:21.720
so this way, I have my approach, my intern has
277
00:18:21.759 --> 00:18:27.960
her approach, and we can hit both demographics as well
278
00:18:27.960 --> 00:18:30.960
as the millennials in between. But we can hit everybody
279
00:18:31.279 --> 00:18:37.039
because we have folks in both generations. So one of
280
00:18:37.119 --> 00:18:42.079
us who can guide the strategy big picture, and then
281
00:18:42.920 --> 00:18:47.359
my intern does the individual posts and takes the big
282
00:18:47.400 --> 00:18:51.359
picture concepts and distills them down into Okay, we're gonna
283
00:18:51.359 --> 00:18:53.119
put this in like a carousel, We're gonna put it
284
00:18:53.160 --> 00:18:57.279
in a video. And it's a really great way to
285
00:18:57.359 --> 00:19:00.160
free yourself up from things that you don't want want
286
00:19:00.200 --> 00:19:02.880
to do, or you've done so much you're like, okay,
287
00:19:03.119 --> 00:19:06.279
like how can I pass this on? And you can
288
00:19:06.319 --> 00:19:10.839
do it in a really affordable way. So always always
289
00:19:10.839 --> 00:19:14.799
look for interns. Look for folks at universities colleges near
290
00:19:14.880 --> 00:19:17.359
you to help you shore up your business so that
291
00:19:17.440 --> 00:19:22.039
you can build a business that runs itself without you
292
00:19:22.359 --> 00:19:25.839
having to do too much. Right now, checking on a
293
00:19:25.839 --> 00:19:28.279
monthly meeting, you're taking a maybe on a weekly meeting,
294
00:19:29.000 --> 00:19:30.880
make sure that all the financials are good, make sure
295
00:19:30.960 --> 00:19:34.480
things are getting paid, make sure that work is getting done.
296
00:19:34.759 --> 00:19:39.279
But you're not so bogged down in the day to
297
00:19:39.359 --> 00:19:39.680
day that.
298
00:19:39.640 --> 00:19:41.720
You can't do the bigger things, and that you can
299
00:19:41.759 --> 00:19:49.359
eventually sell your business, franchise your business, hire a CEO
300
00:19:49.480 --> 00:19:52.000
so that you can just become founder emeritus and go
301
00:19:52.039 --> 00:19:55.559
and do the things you want to do. Like so,
302
00:19:55.599 --> 00:19:59.160
there's so many options. Once you get over the I
303
00:19:59.200 --> 00:20:02.480
need to own all of it it. Once you get
304
00:20:02.480 --> 00:20:04.480
over the I need to own all of it, then
305
00:20:05.079 --> 00:20:06.799
you can start to think tactically.
306
00:20:06.400 --> 00:20:09.920
About your own business. And that's right.
307
00:20:10.000 --> 00:20:12.359
So I'm going through this right now, and I'm like, Okay,
308
00:20:13.319 --> 00:20:16.319
I see demand coming in for this product. I think
309
00:20:16.359 --> 00:20:20.279
I can grow demand for this other product. I really
310
00:20:20.319 --> 00:20:23.480
want to do this third product, but it's got a
311
00:20:23.559 --> 00:20:30.319
long sales cycle. It it takes more time, it's higher touch,
312
00:20:31.039 --> 00:20:35.799
but it's a higher ticket as well. But if I
313
00:20:35.920 --> 00:20:40.920
have the first product and the second product rolling, they
314
00:20:40.920 --> 00:20:45.200
can bankroll the expansion and the waiting period for that
315
00:20:45.240 --> 00:20:49.720
third product. So while you're out elephant hunting, you have
316
00:20:49.799 --> 00:20:53.359
other people who are doing like hunting gallery, like harvesting
317
00:20:53.400 --> 00:20:58.400
mushrooms and stuff so that you have the finances to
318
00:20:58.519 --> 00:21:02.279
have your business role. I had to pay yourself while
319
00:21:02.279 --> 00:21:04.880
you go out and try and get high profile clients,
320
00:21:05.920 --> 00:21:11.559
complicated clients, enterprise level clients, whatever that hard goal is.
321
00:21:12.519 --> 00:21:14.279
Like you can find with the small stuff to get
322
00:21:14.319 --> 00:21:14.920
the big stuff.
323
00:21:18.319 --> 00:21:21.720
That makes sense. Somebody they're getting as right in my background.
324
00:21:22.079 --> 00:21:23.359
But yeah, and I.
325
00:21:23.240 --> 00:21:27.880
Agree with that because I said that coaching was my
326
00:21:28.000 --> 00:21:30.880
primary focus. And when I was going through this transition,
327
00:21:31.880 --> 00:21:37.319
I was the person that lost my job. And the
328
00:21:37.400 --> 00:21:40.839
fact that it's so easy for someone to lose their
329
00:21:40.960 --> 00:21:44.960
job and they did nothing wrong. The fact that you
330
00:21:45.960 --> 00:21:49.880
heard about this woman she passed away while she was
331
00:21:50.119 --> 00:21:54.319
working at her desk, and then three weeks later the
332
00:21:54.400 --> 00:21:58.319
job was posted. The guy from United Healthcare, he passed away.
333
00:21:58.440 --> 00:22:01.279
The job was posted. And I was speaking to someone
334
00:22:01.359 --> 00:22:05.240
yesterday that was an entrepreneur, and he said that he
335
00:22:05.319 --> 00:22:08.920
overworked himself so much that he just decided to sell
336
00:22:08.960 --> 00:22:12.559
it and said, I'm only keeping one and now he
337
00:22:12.640 --> 00:22:15.480
has more time with his children. But see, they don't
338
00:22:15.519 --> 00:22:20.519
talk about that side of it as far as the entrepreneur.
339
00:22:20.599 --> 00:22:23.319
They think that you know, you see Donald Trump, you
340
00:22:23.359 --> 00:22:29.079
see eon musk and you're seeing, well they always got time. Yeah,
341
00:22:29.119 --> 00:22:32.000
they do, but they also have people that are up
342
00:22:32.079 --> 00:22:36.240
under them. But when you start a business, you're doing everything.
343
00:22:36.839 --> 00:22:40.559
You're doing it all until you hire people to come
344
00:22:40.599 --> 00:22:44.400
in and do those things and then you have more time.
345
00:22:45.039 --> 00:22:47.480
But my thing for me is, I said, when I
346
00:22:47.480 --> 00:22:51.319
start bringing people in, I want to incorporate them into
347
00:22:51.359 --> 00:22:51.880
the business.
348
00:22:51.960 --> 00:22:53.240
By one.
349
00:22:53.440 --> 00:22:55.880
Let's say somebody wants to be a fitness coach, somebody
350
00:22:55.880 --> 00:22:59.640
wants to be a child, you know, special needs coach.
351
00:23:01.720 --> 00:23:05.279
They have their own businesses, but it's under my umbrella,
352
00:23:05.400 --> 00:23:08.039
meaning that I'm going to coach them and teach them
353
00:23:08.039 --> 00:23:10.359
everything that they need to know. If I have clients
354
00:23:10.400 --> 00:23:13.559
that take their experiences and they write a book, might
355
00:23:13.599 --> 00:23:15.839
decide to do a publishing company where they can publish
356
00:23:15.880 --> 00:23:18.599
their books and they're able to put their books out there.
357
00:23:19.160 --> 00:23:21.960
And I said, the reason that works is because if
358
00:23:22.000 --> 00:23:24.519
we do webinars and seminars, and if I say, okay,
359
00:23:24.880 --> 00:23:28.599
I want to build a retreat in Costa Rica where
360
00:23:29.799 --> 00:23:34.640
coaches can come and they can actually do their actual
361
00:23:35.160 --> 00:23:41.880
retreats there. And let's say one of the people say,
362
00:23:41.920 --> 00:23:43.960
you know what, I would love to move out of
363
00:23:44.000 --> 00:23:49.200
the country and we build something. It's still their businesses,
364
00:23:50.400 --> 00:23:53.799
but we do our webinars and stuff together. We have,
365
00:23:54.359 --> 00:23:58.440
you know, staff that works for all of us, so
366
00:23:58.480 --> 00:24:02.640
it's not like, you know, they're making their own money,
367
00:24:02.720 --> 00:24:08.720
but yet instill it's primarily under my umbrella because if
368
00:24:08.759 --> 00:24:11.599
I do the retreats, then the only thing they're doing
369
00:24:11.720 --> 00:24:15.160
is they're paying me. You know, we're all working together
370
00:24:15.480 --> 00:24:18.880
and we're all making money because it may be something
371
00:24:18.920 --> 00:24:20.720
in coaching that I may have to send to one
372
00:24:20.759 --> 00:24:21.039
of them.
373
00:24:21.960 --> 00:24:23.799
You know, I may have to send to one of
374
00:24:23.799 --> 00:24:24.279
them for.
375
00:24:25.279 --> 00:24:28.119
Different types of you know, no different than a therapist says,
376
00:24:28.400 --> 00:24:29.799
where I have to refer you to a doctor, I
377
00:24:29.799 --> 00:24:32.279
have to refer you to this place to that place.
378
00:24:32.319 --> 00:24:33.400
So that kind of works.
379
00:24:33.720 --> 00:24:37.039
I don't want to see people stay in one place.
380
00:24:37.839 --> 00:24:40.960
I want them to grow because then somebody knew could come.
381
00:24:40.839 --> 00:24:41.400
In and learn.
382
00:24:42.319 --> 00:24:45.119
And I don't think a lot of entrepreneurs understand that.
383
00:24:45.240 --> 00:24:48.279
And I think that's where gen X's problem is. They're like,
384
00:24:48.359 --> 00:24:51.319
we can't move up gm Z, gen Z can't retire,
385
00:24:52.000 --> 00:24:55.039
Babe boomers can't retire, So why would I work a
386
00:24:55.119 --> 00:24:57.640
job when I'm doing three or four jobs only getting.
387
00:24:57.440 --> 00:25:00.640
Paid one wage. I can't move up management.
388
00:25:01.319 --> 00:25:03.599
I can't learn the business to build something on my own,
389
00:25:04.000 --> 00:25:05.000
because that's what I thought.
390
00:25:05.000 --> 00:25:08.759
The whole purpose of building a business was for.
391
00:25:08.839 --> 00:25:11.079
You to learn that business, to go to school to
392
00:25:11.160 --> 00:25:13.880
learn that business, and then build something that is of
393
00:25:13.960 --> 00:25:17.039
your own. I never thought it was about keeping somebody
394
00:25:17.039 --> 00:25:20.640
for thirty forty years unless there are workers. Because some
395
00:25:20.720 --> 00:25:23.839
people are workers and they don't want to be entrepreneurs.
396
00:25:23.880 --> 00:25:26.519
But there are people that want to move up because
397
00:25:26.519 --> 00:25:28.519
they want to build something of their own. And I
398
00:25:28.559 --> 00:25:32.000
think there was one company where they told people they
399
00:25:32.000 --> 00:25:33.839
had made them sound an nda and they could not
400
00:25:33.880 --> 00:25:36.720
take none of their clients with them, but their clients
401
00:25:36.799 --> 00:25:41.759
ended up leaving anyway. You can't stop clients for leaving
402
00:25:41.839 --> 00:25:45.599
with someone else to another company, especially if that person
403
00:25:45.720 --> 00:25:48.759
was helping them. Why would you say they can't take
404
00:25:48.799 --> 00:25:51.880
their clients. Their clients shouldn't have the choice on whether
405
00:25:51.920 --> 00:25:54.960
they stay or you know, whether they go.
406
00:25:56.519 --> 00:25:59.920
I think you mentioned something really important here. Out of.
407
00:26:02.119 --> 00:26:08.240
Gen Z doesn't there's no path for them. So I think,
408
00:26:08.279 --> 00:26:10.960
similar to you, I was laid off. I was laid
409
00:26:10.960 --> 00:26:13.079
off for the seventh time, and I said no more
410
00:26:14.680 --> 00:26:18.440
instead of going and pitching a whole bunch of big
411
00:26:18.440 --> 00:26:20.720
companies to get a job. I was like, I'm going
412
00:26:20.720 --> 00:26:24.599
to pitch small companies as a business owner, as a partner,
413
00:26:26.000 --> 00:26:28.680
and I have a bunch of small companies pay me
414
00:26:28.880 --> 00:26:31.839
so that if one falls out, no problem. But also
415
00:26:32.599 --> 00:26:35.799
when we have a great results, the impact is so big.
416
00:26:37.160 --> 00:26:42.319
But what's getting back to the gen Z thing. I
417
00:26:42.359 --> 00:26:45.799
was at a conference and somebody from Bosh. They make
418
00:26:46.000 --> 00:26:48.880
headlights for cars, along with washing machines and a whole
419
00:26:48.880 --> 00:26:53.240
bunch of other stuff. But she's a manufacturing leader in
420
00:26:53.319 --> 00:26:56.759
BOSH and she's like, we're using AI and we're using
421
00:26:56.799 --> 00:26:58.319
it for a lot of things that we would use
422
00:26:58.440 --> 00:27:02.799
junior and entry level positions for. And we're already thinking
423
00:27:04.319 --> 00:27:08.079
what do we do, how do we get junior and
424
00:27:08.279 --> 00:27:12.799
entry level workers and what do we give them to
425
00:27:12.839 --> 00:27:15.440
do so that we can have a senior level person
426
00:27:16.480 --> 00:27:19.319
in five years, in ten years, as the workforce retires
427
00:27:20.039 --> 00:27:23.759
and as the baby boomers leave the workforce, whether they
428
00:27:23.799 --> 00:27:29.079
want to or not, how are we going to be
429
00:27:29.119 --> 00:27:32.119
sustainable in five ten years and have a workforce that
430
00:27:32.200 --> 00:27:36.480
does that guides the AI stuff that we're doing, because
431
00:27:36.519 --> 00:27:39.279
we know you need a person in the loop when
432
00:27:39.319 --> 00:27:43.400
you have AI creating stuff for you or analyzing data,
433
00:27:43.559 --> 00:27:51.680
but the person has to have the knowledge to understand
434
00:27:51.880 --> 00:27:58.519
where AI could be going wrong, hallucinating, drawing incorrect conclusions,
435
00:27:58.880 --> 00:28:01.200
like they have to know the patterns, they have to
436
00:28:01.400 --> 00:28:06.599
know the business. She didn't have an answer for how
437
00:28:06.640 --> 00:28:10.920
do we give opportunities to the future, because you can't
438
00:28:10.960 --> 00:28:15.000
skip over the learning process to do the work that
439
00:28:15.079 --> 00:28:20.359
needs to be done to guide an AI. And I
440
00:28:20.400 --> 00:28:22.319
think we're going to have that in a lot of
441
00:28:22.359 --> 00:28:31.880
different industries. Right for creative workers, journalists, writers, artists, graphic designers,
442
00:28:32.240 --> 00:28:35.640
the question is, right now, what value do you add
443
00:28:36.200 --> 00:28:41.720
that AI doesn't I'm in web design and search engine
444
00:28:41.720 --> 00:28:46.920
optimization and multi lingual marketing. Right translate you can translate
445
00:28:47.640 --> 00:28:53.480
automatically with your phone. It's not always perfect, usually gets
446
00:28:53.480 --> 00:28:57.880
the message across. What value do I add as a
447
00:28:58.039 --> 00:29:05.640
language professional to a business owner that AI can't provide? Well,
448
00:29:06.319 --> 00:29:09.119
that's a question that I know. I provide the cultural
449
00:29:09.160 --> 00:29:13.440
context along with a high level of reliable quality translation
450
00:29:14.480 --> 00:29:17.359
by a native speaker or near a native speaker who
451
00:29:17.400 --> 00:29:21.720
understands culture. So you're not just translating, you're adapting it
452
00:29:21.839 --> 00:29:26.759
into that culture. But on the broader scale, we're starting
453
00:29:26.799 --> 00:29:31.240
to ask ourselves what do we do better than robots?
454
00:29:31.880 --> 00:29:35.319
And how do we provide value? And I think for
455
00:29:35.480 --> 00:29:39.880
every business is the question of what do we do
456
00:29:40.079 --> 00:29:43.799
better than a robot? How do we provide value is
457
00:29:43.880 --> 00:29:48.200
going to be critical in sustaining the business going forward.
458
00:29:48.720 --> 00:29:52.880
That's true because when it comes down to the emotional
459
00:29:52.920 --> 00:29:56.920
connection customer service, for example, you have to have empathy,
460
00:29:56.960 --> 00:29:59.599
sympathy and understanding when you're.
461
00:29:59.440 --> 00:30:00.640
Dealing with human beings.
462
00:30:00.640 --> 00:30:03.839
You're talking about a connection, and that is something that
463
00:30:03.920 --> 00:30:07.839
AI can't give you. AI can answer every single question,
464
00:30:08.599 --> 00:30:12.759
but it cannot give you any emotional connection. AI can't
465
00:30:12.759 --> 00:30:16.200
be a therapist and talk to somebody. It can only
466
00:30:16.240 --> 00:30:20.240
give you the analytical answer, but it can't give you
467
00:30:20.640 --> 00:30:22.799
the emotional answer.
468
00:30:23.680 --> 00:30:24.240
It's just like.
469
00:30:25.759 --> 00:30:32.880
AI doesn't it doesn't. It's not intelligence. It is pattern recognition.
470
00:30:33.599 --> 00:30:37.839
It is text autocomplete on steroids. It is one hundred
471
00:30:37.839 --> 00:30:40.319
monkeys in a room, but you've taken away a lot
472
00:30:40.319 --> 00:30:42.640
of the bad one hundred monkeys in a room with
473
00:30:42.680 --> 00:30:44.839
a typewriter, but you've taken a lot of the nonsense.
474
00:30:44.880 --> 00:30:51.680
Keis AI generative AI ll MS doesn't understand what a
475
00:30:51.720 --> 00:30:52.400
sock is.
476
00:30:54.000 --> 00:30:55.240
It understands sock.
477
00:30:55.160 --> 00:30:57.480
Is related to shoe, is related to foot, sock is
478
00:30:57.519 --> 00:31:01.920
related to heal and toe is related to cotton and knit.
479
00:31:02.400 --> 00:31:05.640
But it doesn't know what a sock is. It understands
480
00:31:06.000 --> 00:31:08.559
things in context of how they are related to each other.
481
00:31:10.000 --> 00:31:13.720
So AI for therapy is probably one of the most
482
00:31:13.839 --> 00:31:23.119
dangerous things out there right now because it is autocomplete
483
00:31:23.200 --> 00:31:28.119
on steroids. You've been telling it all these things about you,
484
00:31:29.400 --> 00:31:32.480
and it's just going to finish those sentences for you
485
00:31:32.559 --> 00:31:37.119
based on the data it was trained on. Most AI
486
00:31:37.319 --> 00:31:47.200
is trained on online data. It scraped the web, including
487
00:31:47.279 --> 00:31:52.160
all of those crappy racist sites where it's all user
488
00:31:52.200 --> 00:31:56.759
generated content and poorly written. All of that went into
489
00:31:56.759 --> 00:31:57.839
the training data for AI.
490
00:31:58.759 --> 00:31:59.160
Oh wow.
491
00:32:01.480 --> 00:32:05.240
So AI is built by a specific set of people
492
00:32:05.240 --> 00:32:11.000
in a specific area for a specific reason, and that
493
00:32:11.119 --> 00:32:17.200
reason is not to improve people's mental health. That is
494
00:32:17.279 --> 00:32:20.880
not why I was built. That's what it's supposed to do.
495
00:32:23.240 --> 00:32:26.319
It was built to make things easier kind of in
496
00:32:26.319 --> 00:32:31.759
this general way. But if you have been telling AI,
497
00:32:32.559 --> 00:32:35.519
I don't feel I'm good enough, I feel like I
498
00:32:35.519 --> 00:32:38.319
would the world would be better off without me. I
499
00:32:38.319 --> 00:32:42.160
don't know if I should still be here. You are
500
00:32:42.279 --> 00:32:46.720
training AI to follow you in your depression.
501
00:32:48.079 --> 00:32:48.480
Wow.
502
00:32:49.599 --> 00:32:54.079
And AI is not a licensed therapist. AI has not
503
00:32:54.279 --> 00:33:02.720
been to school. I might have been certain reference books
504
00:33:03.720 --> 00:33:08.799
on mental health, but and it might have been given
505
00:33:08.839 --> 00:33:12.559
guidelines to tell people not to kill themselves, but it
506
00:33:12.599 --> 00:33:14.359
has ignored those guidelines previously.
507
00:33:15.359 --> 00:33:15.720
Wow.
508
00:33:16.279 --> 00:33:19.160
There was a news story about how an AI actually
509
00:33:19.160 --> 00:33:23.480
did recommend. Somebody's like, here's all the things, and I
510
00:33:23.480 --> 00:33:25.119
think I'd be better off with the world would be
511
00:33:25.119 --> 00:33:28.400
better off without me. And I was like, yeah, you've
512
00:33:28.440 --> 00:33:30.839
presented a really good case study analysis.
513
00:33:31.079 --> 00:33:31.839
You're correct.
514
00:33:32.720 --> 00:33:36.759
Oh wow, Oh well.
515
00:33:37.400 --> 00:33:42.400
So AI for mental health? Oh man, Please please do
516
00:33:42.480 --> 00:33:44.960
not use AI for mental health unless you are building
517
00:33:45.000 --> 00:33:47.440
yourself up in a positive way. If you need AI
518
00:33:47.519 --> 00:33:49.799
to reinforce that you are an amazing human being, go
519
00:33:49.839 --> 00:33:54.519
ahead use it that way. But if you're having mental
520
00:33:54.519 --> 00:34:00.359
health struggles, please please please see a professional, call the
521
00:34:00.720 --> 00:34:04.119
mental health the suicide outline, talk to an actual person,
522
00:34:06.279 --> 00:34:09.079
because AI.
523
00:34:10.719 --> 00:34:16.599
Is not trained for that. It's not no, and I
524
00:34:16.760 --> 00:34:20.880
think it's crazy dangerous. Yeah, school system as well.
525
00:34:21.559 --> 00:34:24.440
The school system will be just as bad because you're
526
00:34:24.480 --> 00:34:28.800
talking about kids and behavior. So people don't realize if
527
00:34:28.800 --> 00:34:32.119
you look at the business foundation and you look at
528
00:34:32.360 --> 00:34:35.079
personal growth, they're pretty much the same.
529
00:34:36.119 --> 00:34:37.360
And people don't understand that.
530
00:34:38.079 --> 00:34:42.639
And depending on where your personal growth is the same
531
00:34:42.639 --> 00:34:44.639
way you elevate in a job is the same way
532
00:34:44.679 --> 00:34:48.199
you elevate in life. And I tell people all the time,
533
00:34:48.239 --> 00:34:51.360
when you build your friendships, you build your marriage, it
534
00:34:51.519 --> 00:34:56.320
is technically a business because depending on who you bring
535
00:34:56.360 --> 00:35:00.400
into your world, nobody should say I don't wants you
536
00:35:00.519 --> 00:35:04.159
to work if before they met you, that's who you were,
537
00:35:05.159 --> 00:35:08.880
and that's who you are and when they come to
538
00:35:08.920 --> 00:35:12.440
healing and recovery. That is something that I tell people.
539
00:35:13.079 --> 00:35:15.480
When you become a business owner, you're going to see
540
00:35:15.639 --> 00:35:20.679
how similar it's going to be relationships, because your relationships
541
00:35:20.679 --> 00:35:23.079
are no different than the employees. When you can go
542
00:35:23.119 --> 00:35:25.360
to dinner and you have a date, what is the
543
00:35:25.360 --> 00:35:29.000
thing you're asking questions you're interviewing that person. You're seeing
544
00:35:29.000 --> 00:35:32.360
if that person's qualified to be in your world and
545
00:35:32.400 --> 00:35:35.119
where they're going to fit, So the same way that
546
00:35:35.199 --> 00:35:36.599
you got to figure out where they're going to fit
547
00:35:36.599 --> 00:35:38.119
in your life, whether they're gonna be a friend, whether
548
00:35:38.159 --> 00:35:41.000
they're gonna be romantic, whether they're gonna be family, it's
549
00:35:41.039 --> 00:35:43.840
the same way when it comes to that job. And
550
00:35:43.880 --> 00:35:46.119
as that person comes in your life, the longer they're
551
00:35:46.159 --> 00:35:50.800
in your life is the more they upgrade, the more raises,
552
00:35:51.440 --> 00:35:55.079
the more advanced they are in your life. And people
553
00:35:55.280 --> 00:35:57.360
don't look at it that way. I said, you have to,
554
00:35:57.519 --> 00:36:00.960
because when you get like thirty, and you go back
555
00:36:01.000 --> 00:36:04.960
to what was our thinking, you were at an age where,
556
00:36:05.039 --> 00:36:09.960
just like kids, people think that children cannot be mothers
557
00:36:10.000 --> 00:36:13.320
to other children or fathers to other children. And I
558
00:36:13.360 --> 00:36:15.800
said yes, And it was like, what do you mean.
559
00:36:17.199 --> 00:36:19.280
Let's say your child. You tell your child don't wear
560
00:36:19.320 --> 00:36:21.760
no makeup? Right, so I use Clare and Clifton Claire
561
00:36:21.800 --> 00:36:25.559
from The Cosby Show. She told Vanessa, you can't wear
562
00:36:25.599 --> 00:36:28.800
makeup till you're fifteen. She went to school, didn't have
563
00:36:28.840 --> 00:36:33.079
no makeup. The little girl said, well, your mom doesn't
564
00:36:33.119 --> 00:36:35.800
have to know. What do you mean, she doesn't have
565
00:36:35.880 --> 00:36:38.760
to know, So right then and there, that person has
566
00:36:38.800 --> 00:36:41.760
now become a parent, even if it's a child. Anybody
567
00:36:41.800 --> 00:36:44.519
that influences your child is now that child's new parents.
568
00:36:45.960 --> 00:36:48.199
And I know some people will probably say that's kind
569
00:36:48.199 --> 00:36:49.679
of a bold statement.
570
00:36:49.760 --> 00:36:52.760
No, it ain't. Because you have girls that go against
571
00:36:52.800 --> 00:36:53.320
their parents.
572
00:36:53.400 --> 00:36:56.199
When it comes to a boy and their friends, when
573
00:36:56.239 --> 00:36:58.679
it comes to smoking, when it comes to doing drugs
574
00:36:58.719 --> 00:37:03.000
and alcohol, it's the same thing. So I tell people
575
00:37:03.239 --> 00:37:06.280
when it comes to your healing and recovery, you have
576
00:37:06.360 --> 00:37:10.800
to maintain that even in a job work life balance.
577
00:37:10.960 --> 00:37:14.639
Like the guy I inter of it yesterday, Mike, he said,
578
00:37:15.760 --> 00:37:17.719
if one of my employees came to me and said
579
00:37:17.960 --> 00:37:21.000
they had mental health challenges or they had an issue
580
00:37:21.000 --> 00:37:22.559
and they had to go pick up their child, I
581
00:37:22.599 --> 00:37:25.360
will tell them, go pick up your child, take some
582
00:37:25.480 --> 00:37:29.719
time off. You need time to deal with what you're
583
00:37:29.719 --> 00:37:35.840
dealing with. Don't worry about it, because things do happen.
584
00:37:36.239 --> 00:37:39.280
But he said at the same time, he lost all
585
00:37:39.360 --> 00:37:41.320
of his employees when he took over a business because
586
00:37:41.360 --> 00:37:44.199
they didn't give him the chance to prove that he
587
00:37:44.320 --> 00:37:47.079
was going to turn it around. He turned that whole
588
00:37:47.159 --> 00:37:50.719
entire business around. But like he said, it's about putting
589
00:37:50.719 --> 00:37:53.719
the right people in police. But you also got to
590
00:37:53.719 --> 00:37:57.719
do that in your personal life, because that doesn't matter.
591
00:37:57.800 --> 00:37:59.199
If you have a bunch of people.
592
00:37:59.000 --> 00:38:01.840
Telling you, no, you shouldn't start a business, No you
593
00:38:01.840 --> 00:38:04.159
shouldn't follow your dreams, you should do this.
594
00:38:04.800 --> 00:38:06.280
You got kids, that are taking care.
595
00:38:06.159 --> 00:38:09.719
Of their whole entire family and are broke and their
596
00:38:09.760 --> 00:38:11.440
family is not, and then as soon as they lose
597
00:38:11.440 --> 00:38:14.159
the money, it's like, well, I don't want nothing to
598
00:38:14.159 --> 00:38:17.960
do with you. You know, you're paying for everything, but
599
00:38:18.440 --> 00:38:23.039
you're not invited. So it's like, wait a minute, when
600
00:38:23.079 --> 00:38:25.440
am I gonna stop doing this? So one day you
601
00:38:25.480 --> 00:38:28.639
wake up and you say I've had enough, Well that's
602
00:38:28.679 --> 00:38:30.559
when you're healing begins when you said I had enough,
603
00:38:32.280 --> 00:38:34.440
When you say I'm tired, you one day and say
604
00:38:34.480 --> 00:38:37.320
I don't want to be married anymore, And some people.
605
00:38:37.039 --> 00:38:37.920
Say, well that's wrong.
606
00:38:38.039 --> 00:38:44.039
No, it's not, because you your instincts eventually are gonna
607
00:38:44.039 --> 00:38:47.239
say one day you gonna wake up and it's not
608
00:38:47.239 --> 00:38:50.679
gonna be your emotions. It's gonna be guiding you. You
609
00:38:50.800 --> 00:38:53.440
gonna wake up one day and say I can't do
610
00:38:53.519 --> 00:38:57.039
this anymore. But the problem is when we do it
611
00:38:57.079 --> 00:39:01.320
is after we have kids, after we got married. But
612
00:39:01.400 --> 00:39:04.800
the signs and the signals were already there. So when
613
00:39:04.800 --> 00:39:07.880
I think about universal language, it's the same thing as
614
00:39:07.920 --> 00:39:10.880
that same barrier. If I walk into a CEO in
615
00:39:11.000 --> 00:39:15.480
Japan and say I'm coming in with this particular thing
616
00:39:16.639 --> 00:39:18.719
and he looks at me as a black woman and says.
617
00:39:20.000 --> 00:39:21.199
And doesn't pay me an attention.
618
00:39:21.280 --> 00:39:24.000
And I say, I already know as a black woman
619
00:39:24.039 --> 00:39:25.880
what I'm dealing with because of reputation, and he's a
620
00:39:25.880 --> 00:39:26.440
black woman.
621
00:39:27.159 --> 00:39:29.519
Let me go in here and change their perspective.
622
00:39:29.679 --> 00:39:34.199
I go in there and they're talking in Japanese and
623
00:39:34.239 --> 00:39:39.079
I just start speaking Japanese and they're like, you know
624
00:39:39.119 --> 00:39:43.119
I speak Japanese. Yeah, I lived in Japanese just paying
625
00:39:43.199 --> 00:39:46.280
for two years. I said, you don't know my background.
626
00:39:46.840 --> 00:39:51.320
You only know my work background, but you don't know
627
00:39:51.719 --> 00:39:55.760
my personal background. You don't know how many languages did
628
00:39:55.800 --> 00:40:01.119
I speak. You don't know where I've traveled person. You
629
00:40:01.320 --> 00:40:06.320
only know me from this job. No, when you walk,
630
00:40:06.360 --> 00:40:08.719
when you go home, they don't know you will go
631
00:40:08.760 --> 00:40:11.519
on your marriage unless you tell them at work.
632
00:40:12.599 --> 00:40:14.280
But other than that, you know nothing.
633
00:40:15.599 --> 00:40:19.119
So I always say to people, just like a job,
634
00:40:19.519 --> 00:40:23.440
like a business, you're marketing yourself no matter what, No
635
00:40:23.480 --> 00:40:27.679
matter what you do, you're marketing yourself. You're going after something.
636
00:40:27.880 --> 00:40:30.360
You have to go through the process of being interviewed,
637
00:40:30.880 --> 00:40:33.519
and you have to be chosen and accepted, not just
638
00:40:33.639 --> 00:40:36.239
chosen or accepted or not at all.
639
00:40:37.039 --> 00:40:38.079
It has to be both.
640
00:40:38.159 --> 00:40:40.679
You have to be chosen and you have to be accepted,
641
00:40:42.079 --> 00:40:44.559
and the people that don't those are not your people anyway.
642
00:40:45.239 --> 00:40:47.320
So you're gonna have a lot of people that's not
643
00:40:47.320 --> 00:40:49.119
going to buy your albums. And I would use Chris
644
00:40:49.159 --> 00:40:52.480
Brown for example. He's came up with an album last week,
645
00:40:52.559 --> 00:40:57.519
well for our last Friday, and it went number one.
646
00:40:57.840 --> 00:41:01.519
But I said, if you compare him to Nicki Minaj,
647
00:41:01.679 --> 00:41:04.440
she has one hundred and twenty two million. She only
648
00:41:04.480 --> 00:41:07.840
sold six hundred and fifty thousand, and everybody said, well,
649
00:41:07.840 --> 00:41:08.880
that's good, I said, is it?
650
00:41:10.199 --> 00:41:13.039
She has one hundred and twenty two million followers.
651
00:41:13.599 --> 00:41:15.239
Don't you think should have made one hundred and twenty
652
00:41:15.599 --> 00:41:18.559
twenty five million in money?
653
00:41:18.760 --> 00:41:22.320
No, that is not good if you have a if your.
654
00:41:22.280 --> 00:41:27.320
Following is more than the people that actually buy your
655
00:41:27.400 --> 00:41:32.119
products and services. And even with Beyonce, everybody wants Beyonce
656
00:41:32.440 --> 00:41:35.639
to do music, but when it comes to her hair
657
00:41:35.679 --> 00:41:38.519
care products, when it came to Blue Ivy, when it
658
00:41:38.639 --> 00:41:42.199
came to her what was the other brand she did
659
00:41:43.039 --> 00:41:46.960
other things, they don't support it. But they only want
660
00:41:47.000 --> 00:41:50.559
to support music because once you get a subscription, all
661
00:41:50.599 --> 00:41:54.280
you have to do is download it, and there's a difference.
662
00:41:54.320 --> 00:41:57.480
And I said, that is the problem because when you
663
00:41:57.559 --> 00:42:00.880
had to buy albums, that's when you really knew what
664
00:42:00.920 --> 00:42:04.119
your audience was. So going back to the AI is
665
00:42:04.159 --> 00:42:08.119
the same thing when we got subscriptions, and we did
666
00:42:08.199 --> 00:42:11.599
not have to pay for certain things when we got it,
667
00:42:11.679 --> 00:42:14.440
like PlayStation games, because now you can go on there
668
00:42:14.639 --> 00:42:17.119
and download, you put your card on there, you pay
669
00:42:17.199 --> 00:42:19.599
for your PlayStation games on the Astra console.
670
00:42:19.639 --> 00:42:21.320
You don't have to go into the store anymore.
671
00:42:22.239 --> 00:42:26.679
But it's a different thing with iTunes and Spotify and
672
00:42:26.760 --> 00:42:31.280
all of that because you have a subscription. So once
673
00:42:31.320 --> 00:42:33.920
you have a subscription, you don't have to pay for
674
00:42:34.039 --> 00:42:37.920
movies anymore. You don't have to pay for music anymore.
675
00:42:38.760 --> 00:42:43.519
You just download it. That's it. So they get paid for.
676
00:42:43.679 --> 00:42:46.920
I think it's like one hundred and seventy five thousand
677
00:42:47.239 --> 00:42:51.599
is platinum, seventy five is gold. So I tell people
678
00:42:51.719 --> 00:42:54.960
it's changed so much, But the question.
679
00:42:54.920 --> 00:42:57.719
Is was it for in a good way?
680
00:42:57.760 --> 00:43:01.920
I would say, I think you bring up an interesting
681
00:43:02.000 --> 00:43:07.119
point of are we a society of people that own
682
00:43:07.239 --> 00:43:16.199
things or that rent things? Right before the Internet. Let
683
00:43:16.239 --> 00:43:19.719
me get my cane out talk about the time of dinosaurs.
684
00:43:20.880 --> 00:43:24.559
But before before Amazon, before the Internet, you went to
685
00:43:24.559 --> 00:43:26.519
a store, you bought a thing, you bought an album,
686
00:43:26.639 --> 00:43:29.239
you bought a book, You took it home. It was yours.
687
00:43:29.679 --> 00:43:32.559
You could do whatever you wanted to it. You could
688
00:43:32.559 --> 00:43:34.440
mark it up, you could highlight it. You can use
689
00:43:34.440 --> 00:43:36.639
purple Crans on your records to figure out where the
690
00:43:36.679 --> 00:43:40.559
track was right, where the riff was. You could do
691
00:43:40.599 --> 00:43:45.079
all those things and nobody could take it away from you. Well,
692
00:43:45.159 --> 00:43:46.880
I mean, okay, people could come into your house, you
693
00:43:46.880 --> 00:43:48.480
can lend it out, they could not return it, things
694
00:43:48.519 --> 00:43:51.400
like that. But like you were in control of your
695
00:43:51.960 --> 00:43:56.840
media and your own records, your photos, all of that,
696
00:43:58.079 --> 00:44:03.559
and you paid for it. Now you subscribe to a
697
00:44:03.639 --> 00:44:07.880
streaming service. You pay every month for access to all
698
00:44:07.920 --> 00:44:12.280
the things that you want. So, yeah, you have these
699
00:44:12.599 --> 00:44:19.760
amazing massive catalogs of media, But do you consume enough
700
00:44:19.880 --> 00:44:26.079
media to make the exchange right? If buying a CD
701
00:44:26.280 --> 00:44:29.760
or buying an album is ten bucks, your monthly subscription
702
00:44:31.119 --> 00:44:34.920
is five. If you only listen to ten CDs one
703
00:44:34.960 --> 00:44:41.280
hundred dollars, then you're actually better off buying ten CDs
704
00:44:41.360 --> 00:44:46.159
than subscribing for a year. I agree, but it also
705
00:44:46.320 --> 00:44:49.960
means that if you stop your subscription, you stop access
706
00:44:50.000 --> 00:44:56.440
to those items. You don't own the stuff. So for
707
00:44:57.599 --> 00:45:00.960
people in my generation, Boomers, gen X, a little bit
708
00:45:01.000 --> 00:45:05.639
of millennials during the millennials lifespan, that's when we just
709
00:45:05.679 --> 00:45:09.840
flipped into the subscription services. We have legacy media that
710
00:45:09.880 --> 00:45:15.039
we have bought already, we've already paid for them, and
711
00:45:15.079 --> 00:45:20.639
then as we switch into a subscription environment, we feel
712
00:45:20.679 --> 00:45:23.559
like we have to pay for them again and again
713
00:45:23.760 --> 00:45:30.639
and again and then every month. And it's incredibly frustrating
714
00:45:30.679 --> 00:45:35.920
for somebody who comes from that ownership era to the
715
00:45:36.000 --> 00:45:37.719
switch to subscriptions.
716
00:45:38.400 --> 00:45:39.840
We're seeing it now in cars.
717
00:45:41.000 --> 00:45:43.320
You buy your car, but then you have to buy
718
00:45:43.400 --> 00:45:48.000
a subscription for your navigation system or your maintenance or
719
00:45:48.039 --> 00:45:53.480
your whatever. Well, there was a time where you didn't
720
00:45:53.559 --> 00:45:57.760
have to have a care package for your car. So
721
00:45:57.960 --> 00:46:01.760
the way that we perceive cars of things. Because the
722
00:46:01.760 --> 00:46:06.559
subscription fee is small as opposed to a purchains fee,
723
00:46:06.559 --> 00:46:09.239
which is usually five to ten times your subscription fee,
724
00:46:10.159 --> 00:46:14.800
the subscriptions fee is small, so we think, oh, it's
725
00:46:15.000 --> 00:46:20.239
just a few bucks a month, Well, it's a few
726
00:46:20.239 --> 00:46:21.960
bucks a month that winds up being one hundred dollars
727
00:46:21.960 --> 00:46:24.000
at the end of the year, and you have ten subscriptions,
728
00:46:24.000 --> 00:46:29.159
so that's in dollars. You're spending on subscriptions and at
729
00:46:29.159 --> 00:46:31.039
the end of the day, you have nothing.
730
00:46:30.760 --> 00:46:31.800
For it afterwards.
731
00:46:33.559 --> 00:46:34.079
Very true.
732
00:46:34.599 --> 00:46:41.559
So it's an interesting shift that's happening in our society
733
00:46:41.800 --> 00:46:49.000
as companies find ways to increase recurring revenue. Grocery store
734
00:46:49.039 --> 00:46:58.239
subscriptions feels insane to me, feels so insane. But when
735
00:46:58.239 --> 00:47:02.679
you say, okay, well, delivery is a charge, that's an
736
00:47:02.679 --> 00:47:05.599
extra service, Okay, I get that, it'll cover your delivery fees.
737
00:47:06.039 --> 00:47:07.440
You can order as much as you want to have
738
00:47:07.480 --> 00:47:08.079
it delivery.
739
00:47:08.159 --> 00:47:11.280
Okay, Now that makes sense to me. But sometimes the
740
00:47:11.360 --> 00:47:15.960
value proposition of these subscriptions is really hard to understand
741
00:47:16.079 --> 00:47:19.639
the first time around. It's an interesting business model.
742
00:47:20.559 --> 00:47:23.199
I agree. I said the same thing about Sam's Club
743
00:47:23.280 --> 00:47:26.440
because I'm like, why do you need to have that
744
00:47:26.800 --> 00:47:28.800
and you don't deliver.
745
00:47:30.039 --> 00:47:31.199
No Walmart delivers.
746
00:47:31.239 --> 00:47:33.920
I don't mind keeping my Walmart prescription and that's once
747
00:47:34.000 --> 00:47:37.320
a year, and you pay that once a year and
748
00:47:37.360 --> 00:47:38.079
then that's it.
749
00:47:38.199 --> 00:47:39.360
You don't pay it anymore.
750
00:47:40.199 --> 00:47:43.360
And some of these some of these subscriptions are outrageous.
751
00:47:43.400 --> 00:47:46.159
Two hundred and something dollars. We were talking about Riverside
752
00:47:46.239 --> 00:47:48.960
versus Streamyard and a friend of mine and we was like,
753
00:47:49.079 --> 00:47:52.599
it's forty four dollars for stream Yard. They don't went
754
00:47:52.719 --> 00:47:56.679
up and now Riverside is thirty four. But it's it's insane.
755
00:47:56.760 --> 00:48:00.239
But yeah, I'm definitely, you know, wants to have this
756
00:48:00.280 --> 00:48:04.599
conversation because the past model of business and the current
757
00:48:04.719 --> 00:48:08.239
model of business, there's got to be like a balance
758
00:48:08.400 --> 00:48:09.119
between them.
759
00:48:09.480 --> 00:48:10.639
And then also with.
760
00:48:10.679 --> 00:48:15.440
Marketing, the way marketing is and the we grigitation of
761
00:48:15.519 --> 00:48:20.079
everything from the past, it's just like there's this like this,
762
00:48:21.079 --> 00:48:24.679
I would say, some things for the past should be kept,
763
00:48:25.440 --> 00:48:27.559
some things from the of the past need to be
764
00:48:27.639 --> 00:48:30.880
left behind. And I think that's something we need to
765
00:48:30.920 --> 00:48:35.599
figure out. So yeah, I think the language, the language
766
00:48:35.599 --> 00:48:39.199
thing is so important because that's the thing that kind
767
00:48:39.199 --> 00:48:44.760
of is the same thing. And I think everything is
768
00:48:44.800 --> 00:48:47.880
that same model. And I learned that about healing, that
769
00:48:47.920 --> 00:48:51.360
it is all the same, the language barriers, the businesses,
770
00:48:51.519 --> 00:48:55.679
the keeping people stagnant, keeping people in this sort of
771
00:48:55.800 --> 00:48:59.280
certain space. And I tell people it's like when somebody
772
00:48:59.320 --> 00:49:01.519
keep telling you you're not good enough, you're not worthy,
773
00:49:01.920 --> 00:49:04.360
you'll fight and FTE and FTE until eventually more than
774
00:49:04.400 --> 00:49:06.639
one person says it. Then you start to believe it,
775
00:49:07.239 --> 00:49:09.760
and then you're not reaching your goals. You're not reaching
776
00:49:10.199 --> 00:49:13.559
what you're trying to achieve. And then you see the
777
00:49:14.840 --> 00:49:18.039
celebrities here, the rich and wealthy people here, and then
778
00:49:18.039 --> 00:49:21.920
you see the middle class and the lower class, and
779
00:49:21.960 --> 00:49:23.239
there's like you would think that.
780
00:49:23.239 --> 00:49:26.960
They would be the middle class would be the bridge
781
00:49:27.000 --> 00:49:30.880
between the two, and unfortunately it's not. So.
782
00:49:31.559 --> 00:49:35.320
I think having that conversation about bridging that gap and
783
00:49:35.400 --> 00:49:39.599
hearing more entrepreneurs really saying, you think we don't work,
784
00:49:39.719 --> 00:49:43.199
you think this is easy, it's not. You don't know
785
00:49:43.360 --> 00:49:44.960
all of the things we had to do before we
786
00:49:45.039 --> 00:49:49.000
got there, and everything that we had to sacrifice and
787
00:49:49.159 --> 00:49:51.840
everything that we had to leave behind, and now we're
788
00:49:51.880 --> 00:49:54.639
finally at a place where our business, like you said,
789
00:49:54.719 --> 00:49:58.239
you had to now hire people to do the jobs
790
00:49:58.280 --> 00:50:03.199
that you didn't want to do or couldn't do, and
791
00:50:03.239 --> 00:50:06.519
now that takes so much off your plate. But like
792
00:50:06.559 --> 00:50:08.880
I said, with working, it's a whole different thing because
793
00:50:08.880 --> 00:50:11.719
you don't get that you're doing the same job every day,
794
00:50:11.840 --> 00:50:14.639
so you don't get someone to take that off your
795
00:50:14.639 --> 00:50:17.400
plate unless you go on vacation and only give you
796
00:50:18.000 --> 00:50:20.280
one week to two weeks for that a year plus
797
00:50:20.320 --> 00:50:23.519
your PTO. Well they're gonna change that now because they
798
00:50:23.519 --> 00:50:26.280
don't even give you a week off at the end
799
00:50:26.320 --> 00:50:30.559
of the year. That's all included in your PTO. So yeah,
800
00:50:30.599 --> 00:50:33.239
a lot has changed, but then some things remained the
801
00:50:33.239 --> 00:50:35.880
same at the same time. So I thank you for
802
00:50:35.920 --> 00:50:39.280
doing this for me, and I definitely am looking forward
803
00:50:39.280 --> 00:50:42.440
to doing this conversation because I think it's a conversation
804
00:50:42.559 --> 00:50:45.559
that needs to be had because I'm meeting a lot
805
00:50:45.559 --> 00:50:49.639
of entrepreneurs and they're saying that they're like, I missed
806
00:50:49.639 --> 00:50:52.480
out on family. You know, I missed out on a
807
00:50:52.519 --> 00:50:56.559
lot and I had to really downsize and not do
808
00:50:56.639 --> 00:51:00.920
everything myself, you know, that transition to buying a new
809
00:51:01.079 --> 00:51:04.960
new company and all of a sudden everybody quits and
810
00:51:05.000 --> 00:51:08.400
you gotta start over from scratch. I don't think people
811
00:51:08.519 --> 00:51:11.559
really understand that far as that is concerned.
812
00:51:11.559 --> 00:51:12.599
And then a lot of.
813
00:51:12.599 --> 00:51:15.360
People don't understand, you know, like social media content creators,
814
00:51:15.360 --> 00:51:20.440
about marketing and the importance of marketing and what marketing entails.
815
00:51:20.480 --> 00:51:23.360
So I really especially if you're going to be dealing
816
00:51:23.360 --> 00:51:27.599
with people around the world that the language, learning different languages,
817
00:51:27.719 --> 00:51:29.760
or even having an app that helps you with that
818
00:51:29.800 --> 00:51:35.320
even when you travel. Those things are important, indeed very important.
819
00:51:35.320 --> 00:51:39.719
It's interesting conversation. Man, We've done for everything.
820
00:51:39.239 --> 00:51:41.880
Right, Yeah, that's that's why.
821
00:51:42.119 --> 00:51:44.559
That's why this is more personal, because it gives me
822
00:51:44.599 --> 00:51:46.239
a chance to get to know you and how your
823
00:51:46.239 --> 00:51:49.360
mind works, and then I figure out from just talking
824
00:51:49.400 --> 00:51:53.280
to you how the conversation goes. And people said they
825
00:51:53.360 --> 00:51:56.239
loved it because they were like, I don't have to
826
00:51:56.280 --> 00:52:00.239
talk about business. That's it, I said, because it's when
827
00:52:00.239 --> 00:52:04.199
you're recovery for multiple different fasts. Because yeah, your company
828
00:52:04.239 --> 00:52:07.440
is important, and I do discuss the company more so
829
00:52:07.679 --> 00:52:14.119
in the podcast, but now it's you. Now people can say, oh, okay,
830
00:52:14.320 --> 00:52:17.519
now I see her story, I see how she thinks, I.
831
00:52:17.440 --> 00:52:20.440
See who she is. And I said, you can't.
832
00:52:20.320 --> 00:52:23.719
Get all of that in a podcast, and you can't
833
00:52:23.800 --> 00:52:26.639
get all of that into an interview. So I said,
834
00:52:26.920 --> 00:52:30.880
I'm just doing something completely different. And my audience loves it.
835
00:52:31.079 --> 00:52:34.559
They love it because they get to show there. When
836
00:52:34.559 --> 00:52:36.920
I send it back to them, they post both and
837
00:52:36.920 --> 00:52:39.719
they're like, I love the fact that I get to
838
00:52:39.880 --> 00:52:43.800
be comfortable and I'm able to have just these conversations
839
00:52:43.840 --> 00:52:46.000
and go more in depth and I don't have to
840
00:52:46.000 --> 00:52:46.840
feel like I'm.
841
00:52:46.719 --> 00:52:48.199
Just talking about my child.
842
00:52:49.559 --> 00:52:49.760
Yeah.
843
00:52:50.360 --> 00:52:53.360
Yeah, So I'm definitely looking forward to it.
844
00:52:53.440 --> 00:52:55.599
So if you still have the calendar, then you can
845
00:52:55.599 --> 00:52:57.440
schedule a time that works for you. If not, I
846
00:52:57.480 --> 00:52:59.800
will send it back to you and then we can
847
00:52:59.840 --> 00:53:00.440
go from there.
848
00:53:01.079 --> 00:53:05.719
Excellent, it's greatly.
849
00:53:04.360 --> 00:53:07.559
Thank you so much for the opportunity. Like talking to
850
00:53:07.639 --> 00:53:11.039
you has been super interesting. Yeah, it's such a unique
851
00:53:11.079 --> 00:53:14.079
view and a whole lot of things. It's great, thank you.
852
00:53:14.440 --> 00:53:16.360
But the direction I do want to go with it
853
00:53:16.440 --> 00:53:20.639
is basically about the language barrier. The language, but I
854
00:53:20.719 --> 00:53:25.800
want to incorporate that into the you know, like say,
855
00:53:25.840 --> 00:53:28.280
for example, you're going on a trip, right and you
856
00:53:28.400 --> 00:53:31.280
go into another country, we always go to the same
857
00:53:31.320 --> 00:53:34.599
things we're customed to. I want to go in that
858
00:53:34.679 --> 00:53:37.840
direction and the business part of it so people can understand,
859
00:53:38.440 --> 00:53:42.400
you know, yeah, it's scary and yeah, but that thing,
860
00:53:42.519 --> 00:53:47.320
that language barrier. Once you overcome those barriers, you'll be
861
00:53:47.360 --> 00:53:52.039
amazed how much money you'll make when you get into
862
00:53:52.079 --> 00:53:56.360
those barriers of different countries in different places. Because some
863
00:53:56.400 --> 00:53:58.559
people that are just making money in the United States.
864
00:53:59.000 --> 00:54:02.239
So it's really about broadening people's you know, horizons.
865
00:54:02.440 --> 00:54:05.559
So I'm looking forward to it. Thank you so much
866
00:54:05.599 --> 00:54:07.000
for taking the time to do this with me.
867
00:54:07.599 --> 00:54:10.159
Absolutely, we're gonna have a good time when we get
868
00:54:10.159 --> 00:54:12.760
to the whole podcast, Thank.
869
00:54:12.480 --> 00:54:13.599
You so much.
870
00:54:14.400 --> 00:54:16.159
It should be about an hour to an hour and
871
00:54:16.199 --> 00:54:18.039
a half, just depending how the conversation goes.
872
00:54:18.559 --> 00:54:21.159
Awesome, Thanks so much, Thank you.
873
00:54:21.840 --> 00:54:23.599
Day you two have a good weekend.
874
00:54:24.239 --> 00:54:24.880
Thank you.
875
00:54:25.079 --> 00:54:25.480
Bye.