ABOUT THIS EPISODE
Welcome to Episode 39 of Write with Influence. In today’s episode I want to talk to you about how to write copy so that you can avoid being seen as a commodity, I call it Process Over Product. Product copy is about what the product is or does – the facts and figures. Process copy […]
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OTHER EPISODES IN THIS PODCAST
Welcome Episode 34 of Write with Influence. Last week’s episode was all about the pitfalls of relying on common marketing phrases and how avoiding these overused expressions can help your advertising copy truly stand out among your competitors. These days advertising is such a large part of our liv…
Welcome to episode 36 of Write with Influence. This week I want to talk about what to do when your customers reject your offer. Rejection can be difficult to take and often leads business owners to assume that there’s something wrong with their product or service, but this is not always the c…
Welcome to episode 32 of Write with Influence. I’m kicking this week’s episode off with something a little bit different. I’ve decided to start focusing on specific copy examples that catch my eye and using them as lessons to help you, my lovely audience. Today’s lesson is all about wri…
Welcome to Episode 33 of Write with Influence. This week is all about the importance of getting specific. Are your readers doing what you want them to do? Are they signing up for your email newsletter, registering for your membership site, or downloading your eBook? If not, it might be because you’…
Welcome to Episode 35 Of Write with Influence. There’s nothing quite like a bit of discomfort or even fear to make someone spring into action, so in this episode I want to talk about some ways that you can instill a level of discomfort in your customers to sharpen their focus on your product/servic…
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