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[SPEAKER_00]: Hey everybody!
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[SPEAKER_00]: Welcome back to Word with Gordon Miller.
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[SPEAKER_00]: The podcast where we take one word, explore what it really means for our industry and our careers.
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[SPEAKER_00]: I am the Gordon Miller in the title.
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[SPEAKER_00]: I'm a longtime industry veteran with a passion for sharing.
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[SPEAKER_00]: So the last episode I talked about the word context.
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[SPEAKER_00]: such a power forward.
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[SPEAKER_00]: And one I don't think we spend enough time thinking about or talking about.
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[SPEAKER_00]: And today I want to take that idea one step further.
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[SPEAKER_00]: I'm going to break with my format a little bit.
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[SPEAKER_00]: I know it's only a third podcast, but I have to continue to talk about this big word context.
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[SPEAKER_00]: Because it's again, it's just so powerful context.
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[SPEAKER_00]: It's often a difference between
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[SPEAKER_00]: you know, a statement, and the truth behind that statement, and that truth is often everything.
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[SPEAKER_00]: I mean, and right now in the world, there's just a lot of conversations happening.
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[SPEAKER_00]: Big picture world, and in our industry world, where context is just simply missing.
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[SPEAKER_00]: So I'm going to kind of give a long definition this time of context.
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[SPEAKER_00]: According to Miriam Webster, Webster's dictionary, context defined as the part of a discourse surrounding a word or passage that helps explain this meeting or the circumstances slash environment relevant to an event it represents a weaving together of words or situations to provide full understanding in simple terms context is the bigger picture and it's just so important that whatever we're thinking about in life
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[SPEAKER_00]: that we realize that we don't live in a vacuum.
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[SPEAKER_00]: We don't work in a vacuum.
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[SPEAKER_00]: Our careers don't happen in a vacuum.
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[SPEAKER_00]: The industry doesn't happen in a vacuum, which is one of the reasons I've long said on this podcast, including, before-word social beauty makers, and even going back to my air brain days of podcasting.
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[SPEAKER_00]: you know, I just believe so strongly that our industry is a mirror image of the larger world, almost anything that we can identify that's a challenge or an opportunity.
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[SPEAKER_00]: Usually you can do a dotted line to what's happening in the larger world and I think that's so important to understand.
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[SPEAKER_00]: It's
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[SPEAKER_00]: you know, really the information around ideas that help us understand what something actually means.
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[SPEAKER_00]: And so without context, something can be technically true, you know, in that little kind of narrow lane of life, but it can also be really misleading.
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[SPEAKER_00]: And I think this matters so much to me because in the world we live in today there's just so much
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[SPEAKER_00]: Not only just misinformation or conversations that mislead people just because, again, either the person listening likes context or more bothersome to me, the person doing the talking is missing context and yet has great confidence in themselves.
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[SPEAKER_00]: So, yeah, and business and career related conversations, missing context is often how myths get created.
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[SPEAKER_00]: All right, so where, again, does context come from, it comes from a lot of places, history's a big one.
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[SPEAKER_00]: You know, a really big one.
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[SPEAKER_00]: And I feel like we've kind of lost an interest in history.
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[SPEAKER_00]: I don't know, I'm kind of old school, but that bothers the heck out of me.
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[SPEAKER_00]: I've been in the industry 40 plus years.
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[SPEAKER_00]: I was really,
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[SPEAKER_00]: really very fortunate to come into my national presence in the industry some 30 years ago when I went to work for Pillar Point in the Founder Leo Passage who had just so much passion for the history of the industry in his office, you know, got a bookcase of just lined with books about the history of hairdressing and he shared so much of that with me and I
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[SPEAKER_00]: And I learned to appreciate it, and I learned as I moved through my career, and in chess I got to speak to older hairdressers, to speak to people with a round for a long time, to just quiz them about their experience in the early days.
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[SPEAKER_00]: And one of my favorite people was, uh, woman was referred to as Miss Ruth, who's taken long story by Miss Ruth, but she began her career, or her work life, I should say, in 1910.
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[SPEAKER_00]: I knew her when she was really almost 100.
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[SPEAKER_00]: and the stories that she told about the industry, she became an assistant in a salon in age 12.
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[SPEAKER_00]: So anyway, history, it really matters.
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[SPEAKER_00]: Science is another form of context.
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[SPEAKER_00]: And our industry everybody understands this through hair color, you know, you make certain things together and you can expect certain results.
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[SPEAKER_00]: And yes, there are variables.
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[SPEAKER_00]: And we know that, right?
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[SPEAKER_00]: We know that the strength of the stuff you're using to develop or whatever, I'm not a colorist.
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[SPEAKER_00]: On the condition of the hair, the timing and what you do with that timing.
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[SPEAKER_00]: But, you know, there are principles behind the process and that's science and it's so important to understand it and colorists who understand science, who have that context.
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[SPEAKER_00]: They're way more powerful in the work that they do.
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[SPEAKER_00]: Math, another form of context.
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[SPEAKER_00]: Math helps us understand business, understand careers in the trajectory of that, because without the math, how a business is doing, it's impossible to really understand.
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[SPEAKER_00]: How a career is going, it's impossible to understand.
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[SPEAKER_00]: We have to understand the math of revenue and expenses and taxes and productivity.
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[SPEAKER_00]: And once you start applying math, do a business.
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[SPEAKER_00]: The business itself starts to make a lot more sense.
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[SPEAKER_00]: We know that from listening to great business educators in this industry for decades.
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[SPEAKER_00]: Time is another form of math in numbers.
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[SPEAKER_00]: Sometimes, someone will say, I'm not making a money.
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[SPEAKER_00]: One of the first questions I would ask is, well, how much of the time that you work is being used?
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[SPEAKER_00]: are there a small box of unused time during the day?
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[SPEAKER_00]: It says, bars can be consolidated.
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[SPEAKER_00]: It's things can be moved around so you had more time to see more clients.
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[SPEAKER_00]: Maybe that creates another opportunity to make some money.
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[SPEAKER_00]: Never a week, that starts to add up over a year that comes meaning for income.
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[SPEAKER_00]: One of the cool things right now with not just AI, but with the BLSs and the booking platforms.
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[SPEAKER_00]: and they have the ability to help you sort those things out and help you manage your time more effectively and book your time more effectively so that you can maximize your potential.
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[SPEAKER_00]: And that's the context created through time and numbers.
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[SPEAKER_00]: So again, contrast comes from a lot of saying,
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[SPEAKER_00]: And that comes from all kinds of things.
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[SPEAKER_00]: I won't even try to, I think I'm going to use perspective as a different podcast episode that's such a great word, but all those things that up to help us see the bigger picture and the bigger picture is really what context is all about.
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[SPEAKER_00]: There's one more really important thing to say, and that's that you can actually have a lot of context and still be wrong because if the math you are using is incorrect, then I see that all the time in our industry, people grab onto a little fact, though
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[SPEAKER_00]: whatever the understanding of life is, and it's incorrect or it gets misused, the science you believe can be incorrect.
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[SPEAKER_00]: And I know a lot of chorus that can tell those stories of listening to certain educators and wait, wait, wait, wait.
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[SPEAKER_00]: That's not right.
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[SPEAKER_00]: I'm not stupid because of an opinion, but because they have a kind of a fundamental understanding of science.
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[SPEAKER_00]: And science is science, like there's no opinion in science, or there shouldn't be.
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[SPEAKER_00]: or if a person is using incomplete information, which again often happens then, and then again the context that you're applying to whatever it is you're trying to do can lead you to the wrong conclusions.
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[SPEAKER_00]: And so context help us get helps us to get closer to the truth, but you still have to have critical thinking.
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[SPEAKER_00]: That's a whole another skill.
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[SPEAKER_00]: It's so important.
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[SPEAKER_00]: that we have the ability to think critically that we, that we kind of have a process in our brains and often that comes from how we've learned growing up, you know, one of the great things about the old school reading writing and arithmetic curriculums that were taught in elementary school or junior high school.
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[SPEAKER_00]: They were based on the idea that those schools are trying to teach you
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[SPEAKER_00]: When you've cobbled them together, that led a human to have the ability to think critically about what was happening in their life, because, yeah, important stuff because that critical thinking helps you to understand when you're looking something as factual versus something as fiction.
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[SPEAKER_00]: So, you know, there are better ways and worse ways to do things, and they more than ever, I think sometimes it's harder to figure out which is which, and so yeah, that's where context becomes really powerful.
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[SPEAKER_00]: So I'm going to go through some specific examples related to the industry, and yeah, and just just give you kind of my thoughts, because again, context, I'm going to apply that to each of these because these are kind of big conversations have been going on for a few years.
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[SPEAKER_00]: So, numero uno independence versus employment.
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[SPEAKER_00]: And so statement, I often hear independence is better than employment.
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[SPEAKER_00]: I've had these conversations a lot actually with those who are, for example, like, running a big, sweet organizations, and they've said to me, more than one, a few, actually, have said to me, with great sincerity, and these are all good people, you know, that they were completely convinced that the employment models are industry were bad, just bad for people, people were being taken advantage of.
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[SPEAKER_00]: And I've been at this for a very long time and independent has been around since I was a baby in the beauty industry.
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[SPEAKER_00]: It's not a new idea.
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[SPEAKER_00]: In fact, independence was here before Commission Solon, that's a historical context, but it existed before employment in Solon.
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[SPEAKER_00]: So it's been around.
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[SPEAKER_00]: And so to say, one is better.
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[SPEAKER_00]: So let me jump on the context Van Weigen here.
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[SPEAKER_00]: So whenever I hear something framed as completely good or completely bad, I have to take a step back.
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[SPEAKER_00]: Because, if anybody's listening to me for a long time, and offering my opinions about all things being talked about, I always say that, you know, depends on the situation, you know, there's kind of no ultimate right or wrong.
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[SPEAKER_00]: I can list, you know, 20 things that I think are not necessarily best for everybody, but that some people can be very successful with, and it's just important to know that.
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[SPEAKER_00]: I'm hourly pricing is always a good one for me.
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[SPEAKER_00]: It's like, you know, more people are failed doing hourly pricing than succeeded, but I
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[SPEAKER_00]: But it takes certain skills, especially communication skills, to be able to implement that really well, you know, fascinating stuff.
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[SPEAKER_00]: I listened to, I can't remember who said this.
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[SPEAKER_00]: I listened to an Instagram reality other day.
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[SPEAKER_00]: I go back and find it.
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[SPEAKER_00]: I apologize to the person if they hear this.
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[SPEAKER_00]: But they were talking about why?
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[SPEAKER_00]: Why would you hourly pricing, which kind of, kind of step behind it is, you know, charge for your time, things take up more time than probably you're realizing, so you're not making the money you need to make, so go with hourly pricing.
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[SPEAKER_00]: And she was like, no, no, no, you know, people are looking for less time, not more time.
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[SPEAKER_00]: And for less time, you should be charging more in our larger lives, things that are fast, express services, getting some more faster than not.
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[SPEAKER_00]: Listen to a whole lot of great examples in our world that said, no, convenience comes an extra cost.
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[SPEAKER_00]: And so faster should be more expensive, not less expensive, which I
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[SPEAKER_00]: really love that.
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[SPEAKER_00]: So, yeah, again, independent versus commission.
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[SPEAKER_00]: There are so many ways to do this business.
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[SPEAKER_00]: And I know successful people in every single one of them.
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[SPEAKER_00]: Commission, salary, you know, team-based pay, and kind of a salary within incentives, booth rental, slow on sleeves, ownership, you know, itself, and by the way, ownership's not for everybody.
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[SPEAKER_00]: But.
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[SPEAKER_00]: Well, nothing's where everybody.
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[SPEAKER_00]: That's important context.
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[SPEAKER_00]: So each model has different economics, different risks, different responsibilities, different opportunities, hate, different types of people, you know, in terms of skill.
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[SPEAKER_00]: So again, context.
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[SPEAKER_00]: When I step back and look across the entire industry, you know, talking
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[SPEAKER_00]: professionals, owners, brands, looking at data, what I see is, you know, multiple models serving different people with different stages of their careers.
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[SPEAKER_00]: And that's really important to understand.
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[SPEAKER_00]: You know, the most important thing I can say about sweets is those who have the most experience when they go into sweets and often are going into sweets because they just kind of aged out of the model they're in.
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[SPEAKER_00]: I just don't feel like they want to do it the same way anymore.
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[SPEAKER_00]: Perhaps they've hit a ceiling on compensation, but they've built a book and
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[SPEAKER_00]: And again, if you've listened to me before, you know, you know, I'm a strong believer in that, you know, it's okay to have an expiration on date on things that we do in life.
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[SPEAKER_00]: The average American spends five years on a job, like we should feel like we have to be somewhere forever.
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[SPEAKER_00]: You have to figure out what makes us happy in life.
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[SPEAKER_00]: And so, yeah, you know, I think it's okay to make those changes at the right point in our careers, but to be very conscious,
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[SPEAKER_00]: of what that change means and what are the opportunities of what are the challenges and especially be aware of those challenges and are we up for them?
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[SPEAKER_00]: All right, next topic, 1099, oh boy, this is a big one.
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[SPEAKER_00]: This I think is the biggest unspoken trend in the professional beauty industry.
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[SPEAKER_00]: In fact, I'm seeing Solons now that are advertising that they are 1099 employees.
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[SPEAKER_00]: and I mean employees.
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[SPEAKER_00]: So per IRS regulations, it's almost impossible to be a working professional in a salon business and B1099.
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[SPEAKER_00]: I'm not going to get all the details around it.
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[SPEAKER_00]: Let me just read the regulations to become somewhat clear.
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[SPEAKER_00]: And so often what is happening because some salon are having difficulties, you know, from a profitability perspective, but they have
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[SPEAKER_00]: What 10-99ing allows them to do, and I have such a big problem with this, is basically transfer the tax burden for Social Security from themselves as owners to the employees.
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[SPEAKER_00]: That's what 10-99ing does.
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[SPEAKER_00]: When you're a 10-99ing individual, when you're working here, trust with 10-99, by the Sloan you work in.
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[SPEAKER_00]: That means you are completely responsible for paying your taxes and unlike how you are treated from a tax consideration as an employee, you are fully responsible for your social security tax.
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[SPEAKER_00]: which is 15% approximately.
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[SPEAKER_00]: And so when you're employed, you're employed, you're employed, you're a pay-half of that.
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[SPEAKER_00]: So you just doubles the taxes that you're paying on, so security when you become at 1099.
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[SPEAKER_00]: And so in that, allows us to learn to become suddenly more profitable.
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[SPEAKER_00]: There's a lot more to it, but,
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[SPEAKER_00]: Contextually, and the context for me on this one is the IRS.
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[SPEAKER_00]: It was a really good chance if you were being 1099.
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[SPEAKER_00]: It is not legal.
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[SPEAKER_00]: I'm starting to see again, Salon, who were like, hey, this is how you make money as it's on.
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[SPEAKER_00]: You know, 1099 near a people.
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[SPEAKER_00]: I saw one recently that is renting shares.
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[SPEAKER_00]: And also 10-90, now when you're 10-90, you're supposedly independent or when you're renting a chair, you have to be independent.
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[SPEAKER_00]: And what that means is, and this law is breaking all these rules.
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[SPEAKER_00]: But that means is that they can't collect the money and then commission you.
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[SPEAKER_00]: You have to collect the money.
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[SPEAKER_00]: and do what you do with it.
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[SPEAKER_00]: And so over simple flying, it's a complex conversation, but check really carefully with the IRS Rags with an accountant before you accept a 1099 status in a commission so on, really crazy.
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[SPEAKER_00]: Creative, I'll give him credit, it's crazy, but it is usually almost always breaking state
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[SPEAKER_00]: Okay, retail, another one for context, retail's a waste of time, retail takes advantage of you, context, the math, says otherwise, retail's often.
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[SPEAKER_00]: First of all, I wonder what the highest margin revenue streams in the salon.
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[SPEAKER_00]: That in itself is a complicated conversation.
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[SPEAKER_00]: I'm not going to go too deep into that right now, but it just is what it is.
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[SPEAKER_00]: There's a lot of pushback on that recently by a lot of people.
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[SPEAKER_00]: Most of them, I would argue, again, their math is a little wonky.
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[SPEAKER_00]: But more important to me, and I don't work for a brand or anything, you know, so that I've just been around for a long time, first off, I knew the salon and it was literally center colleges off retail.
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[SPEAKER_00]: You know, let me just say, that's how much money it's able to sometimes bring into a salon.
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[SPEAKER_00]: It also brings with it often.
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[SPEAKER_00]: Last today's in the past, but education, brand affiliations that all bring other kinds of support.
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[SPEAKER_00]: Distributor support, and there's those kinds of things, but I think as importantly,
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[SPEAKER_00]: I'll use an example of my husband who's a hairdresser.
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[SPEAKER_00]: After COVID, he and somebody he worked with, I'm actually coming out of COVID.
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[SPEAKER_00]: They opened a two-chair salon.
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[SPEAKER_00]: and neither of them was in the retail.
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[SPEAKER_00]: They just, they just weren't.
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[SPEAKER_00]: But when they first started, they were struggling a little bit.
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[SPEAKER_00]: And I was like, why aren't you guys retailing?
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[SPEAKER_00]: Like, why aren't you retailing?
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[SPEAKER_00]: It's hard to tell that I haven't been to retail.
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[SPEAKER_00]: Anyway, they kind of sorted it out together.
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[SPEAKER_00]: They decided to do them on a carry a lot of stuff.
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[SPEAKER_00]: They found just the products that they really seriously loved.
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[SPEAKER_00]: They did kind of be curated collection.
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[SPEAKER_00]: They put them on display on a kind of cool dresser thing in their salon.
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[SPEAKER_00]: And they just pointed out of the clients and said and because they were working kind of independently I'm they went to Sloan Center kind of a real-day basis to see him like it wasn't too far and They would take orders from clients and within a few months Retail was paying the rent like literally paying the rent and
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[SPEAKER_00]: Interestingly, they didn't really try very hard to push past the rent, much of which broke me crazy, but it literally paved their rent.
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[SPEAKER_00]: And they did it in a way that fit kind of who they are, didn't have to carry any really any inventory.
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[SPEAKER_00]: They were going this long to centric anyway.
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[SPEAKER_00]: They were making extra trips.
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[SPEAKER_00]: So they did a lot of color.
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[SPEAKER_00]: And they didn't want to carry a lot of that inventory either.
18:20.209 --> 18:27.504
[SPEAKER_00]: And so this was their way in a perfect way, but proves the point, something I've done for a long time is that we tell Ken to make a big difference.
18:28.125 --> 18:29.287
[SPEAKER_00]: All right, next item, social media.
18:30.209 --> 18:32.113
[SPEAKER_00]: Oh, you have to be a big social media to succeed.
18:32.133 --> 18:34.037
[SPEAKER_00]: You really need to focus on social media.
18:34.203 --> 18:41.554
[SPEAKER_00]: Again, anybody who's listening to me knows that I've been saying for a few years now, the ROI on social media, the time you put in the social media, it's just not what it was.
18:42.295 --> 18:46.822
[SPEAKER_00]: And I'm, if I wasn't in the industry, I think I would just delete the apps.
18:47.423 --> 18:49.466
[SPEAKER_00]: Because they're just so commercial anymore.
18:49.586 --> 18:53.072
[SPEAKER_00]: I mean, oh my gosh, Instagram is just commercial after commercial after commercial.
18:53.112 --> 18:57.599
[SPEAKER_00]: Or, you know, not commercial, but sure feels like a commercial.
18:57.699 --> 18:59.181
[SPEAKER_00]: It's just, it's, it's, it's,
18:59.161 --> 19:17.280
[SPEAKER_00]: It's also media is no longer social, it is media and media in a modern way and by modern I mean that media is basically a commercial from every perspective, you know, whether it's the news, whether it is magazines or particular, you pick up a print magazine anymore, and that that whole model is basically collapsed.
19:17.300 --> 19:20.824
[SPEAKER_00]: But if you look at them, it's all a commercial, including the content to send the magazines.
19:21.304 --> 19:22.866
[SPEAKER_00]: It's those who advertise get written about.
19:22.926 --> 19:26.670
[SPEAKER_00]: So social media,
19:26.650 --> 19:51.713
[SPEAKER_00]: to get what you need back from it and yeah if you're an influencer and you've got a mouse of following you can do great with it and more power to those folks I know a lot of when they do amazing work yay for them but if you've got 500 followers and you're just trying to build your book that's difficult today and as importantly perhaps more importantly and again contextually
19:52.081 --> 19:57.627
[SPEAKER_00]: the foundation of growth in Islam has forever been referrals and recommendations.
19:58.027 --> 19:59.208
[SPEAKER_00]: And that worked through social.
19:59.549 --> 20:02.612
[SPEAKER_00]: That was kind of the beginning iteration of social was so different back in the day.
20:03.533 --> 20:14.244
[SPEAKER_00]: But today, what works best and I just hear this across the entire industry is referrals are growing people's business, are keeping people's chairs full.
20:14.985 --> 20:16.907
[SPEAKER_00]: And that comes out of,
20:17.326 --> 20:22.994
[SPEAKER_00]: And understanding of how to do that, not just doing good work, but how to encourage people to send you folks.
20:23.014 --> 20:25.137
[SPEAKER_00]: So I think that is super important.
20:25.157 --> 20:29.783
[SPEAKER_00]: Great work, really important on social media, consistent service, really important on social media.
20:30.524 --> 20:42.360
[SPEAKER_00]: But more important in real time, because great work and consistent service, we'll get people talking about it in the real world, through their friends, through their family, through their coworkers, and all the things really matter.
20:42.400 --> 20:44.683
[SPEAKER_00]: And I think that,
20:44.663 --> 20:58.343
[SPEAKER_00]: Social is great, it can amplify a brand, it can amplify what you're doing, but it rarely replaces the fundamentals of the industry, and I think that's just so important, contextually, to understand, really important to understand.
20:59.444 --> 21:03.330
[SPEAKER_00]: So on suites, another one, I've just got a couple more here, so on suites.
21:03.310 --> 21:04.513
[SPEAKER_00]: So long, so these are the future.
21:04.553 --> 21:11.608
[SPEAKER_00]: I've heard of them so many people, kind of references a little bit ago, they grew so quickly because they were super charged by COVID.
21:11.788 --> 21:14.033
[SPEAKER_00]: They've been here for 30 years, like it was not a new idea.
21:14.875 --> 21:20.006
[SPEAKER_00]: And then I think solo was the first big one to really get attention in the industry.
21:20.427 --> 21:22.652
[SPEAKER_00]: That goes back 10 plus years ago.
21:22.632 --> 21:28.325
[SPEAKER_00]: And again, I'm pro all the business models, but they had this massive growth.
21:28.365 --> 21:31.311
[SPEAKER_00]: They had private equity money come in so they could build more and more buildings.
21:31.712 --> 21:34.819
[SPEAKER_00]: But it has slowed down, and they're struggling with retention.
21:34.859 --> 21:37.505
[SPEAKER_00]: And it's been overbuilt, frankly.
21:37.545 --> 21:42.396
[SPEAKER_00]: And so I don't believe I can say it's the future.
21:42.376 --> 21:46.184
[SPEAKER_00]: as I said earlier, the industry is always supported multiple business models.
21:47.186 --> 22:01.397
[SPEAKER_00]: I think things will self-correct because sweets were kind of, kind of like franchise the lawns, so much of the growth of franchise the lawns has come from money outside the industry from your dentist buying a couple of the lawns.
22:01.883 --> 22:03.124
[SPEAKER_00]: in a franchise model.
22:03.825 --> 22:08.109
[SPEAKER_00]: Same thing from sweets, most of the people on sweet buildings are not from the industry at all.
22:08.389 --> 22:18.439
[SPEAKER_00]: Sometimes in your independent sweets, you know, in Chicago, we had a little sweet company close by and when they started it was one building and they had like, like it doesn't sweeten it.
22:18.720 --> 22:23.464
[SPEAKER_00]: And it was a hairdresser who opened it and I think he's got three now, but whole different model.
22:23.485 --> 22:28.009
[SPEAKER_00]: And again, it's mostly from outside the industry, it's kind of an wobbly moment.
22:29.069 --> 22:33.275
[SPEAKER_00]: still very strong, powerful, economically, but having its challenges.
22:34.076 --> 22:38.542
[SPEAKER_00]: And it will correct itself with time and like most corrections, not without pain.
22:39.483 --> 22:44.710
[SPEAKER_00]: So, they're part of the future, but unlikely to be the only future.
22:45.451 --> 22:48.456
[SPEAKER_00]: Lastly, why the conversation about follow your passion?
22:49.377 --> 22:50.598
[SPEAKER_00]: I'm always fascinated with that one.
22:50.679 --> 22:51.800
[SPEAKER_00]: I've had a long career.
22:52.241 --> 22:53.102
[SPEAKER_00]: I've had a lot of passions.
22:53.883 --> 22:57.608
[SPEAKER_00]: It's always an interesting conversation.
22:58.297 --> 23:12.812
[SPEAKER_00]: It doesn't buy itself build a career, so you have to really kind of combine passion again back to context with discipline like the best hairdressers I know working hairdressers across business models.
23:13.703 --> 23:14.524
[SPEAKER_00]: They have discipline.
23:15.465 --> 23:16.807
[SPEAKER_00]: They really have discipline.
23:17.829 --> 23:20.392
[SPEAKER_00]: They have invested in the cells.
23:21.193 --> 23:34.172
[SPEAKER_00]: And if not financially, with their time, if they're employed somewhere, to develop their skills, like really develop their skills, which is so important, especially over time because passion alone doesn't keep you excited.
23:34.752 --> 23:40.200
[SPEAKER_00]: And as anybody who uses their hands in their work,
23:40.180 --> 23:50.996
[SPEAKER_00]: To keep that exciting going, kind of move beyond only the physical, you know, you kind of have to be mentally inspired and skill development, you know, ongoing education, that can give you that.
23:51.097 --> 24:02.654
[SPEAKER_00]: So it's super, super important understanding business, you know, whether you're working in a business or wanting to have your own business or being independent, you know, you have to combine your passion with that understanding over time.
24:03.355 --> 24:07.842
[SPEAKER_00]: And I think most importantly, you have to combine your passion.
24:07.822 --> 24:09.804
[SPEAKER_00]: with the idea of service.
24:10.165 --> 24:12.948
[SPEAKER_00]: We are absolutely a service industry.
24:12.968 --> 24:18.133
[SPEAKER_00]: It is all about serving the public, serving your client.
24:18.153 --> 24:22.358
[SPEAKER_00]: I spent my entire career serving the professional serving the profession.
24:22.378 --> 24:31.348
[SPEAKER_00]: I love that part of what I do and I'm proud to be of service and I think everybody who works in this industry.
24:31.328 --> 24:40.556
[SPEAKER_00]: Hopefully is combining their passion artistically, their passion technically, with hopefully a passion for client relationships.
24:40.656 --> 24:42.678
[SPEAKER_00]: So kind of wrap all that up.
24:43.578 --> 24:49.483
[SPEAKER_00]: When we talk about the future of the industry, I think it's just so important that we remember the context actually matters.
24:50.124 --> 24:56.029
[SPEAKER_00]: That again, as I said, when I kind of got started, history, it gives us context, no, your history.
24:57.070 --> 24:58.351
[SPEAKER_00]: The role is really crazy right now.
24:58.771 --> 25:00.913
[SPEAKER_00]: Understanding history is helpful.
25:00.893 --> 25:06.205
[SPEAKER_00]: understanding the history of certain parts of the world, given what's going on.
25:06.586 --> 25:12.238
[SPEAKER_00]: It's really, really helpful because, you know, nothing happens in a vacuum.
25:12.459 --> 25:15.585
[SPEAKER_00]: You know, the world's been around for a long time, people been around for a long time.
25:15.626 --> 25:17.670
[SPEAKER_00]: History gives us lessons.
25:17.802 --> 25:25.796
[SPEAKER_00]: Science gives us context, math gives us context, experience, experience gives us perhaps some of the best context.
25:26.397 --> 25:32.668
[SPEAKER_00]: On the more context we have, the better we can understand it was really, really happening in our lives and our careers.
25:34.091 --> 25:35.413
[SPEAKER_00]: It is just so important.
25:36.115 --> 25:39.220
[SPEAKER_00]: So yeah, that is my second take.
25:39.200 --> 25:40.241
[SPEAKER_00]: on context.
25:41.182 --> 25:43.786
[SPEAKER_00]: And I'm going to pick a new word.
25:44.487 --> 25:46.829
[SPEAKER_00]: Next time I think it might be perspective.
25:46.870 --> 25:50.855
[SPEAKER_00]: But to wrap up, let me say that is today's word with Gordon Miller.
25:51.535 --> 25:52.897
[SPEAKER_00]: I so appreciate you tuning in.
25:53.117 --> 25:53.438
[SPEAKER_00]: Always.
25:53.798 --> 25:56.261
[SPEAKER_00]: If you like what you heard, hit the like button or subscribe button.
25:56.361 --> 25:57.643
[SPEAKER_00]: If you haven't done that yet, better yet.
25:58.104 --> 26:00.787
[SPEAKER_00]: Share the episode with a colleague or a friend professionally.
26:01.628 --> 26:04.552
[SPEAKER_00]: Check out my free e-neas letter over at socialpmakers.com.
26:04.572 --> 26:08.937
[SPEAKER_00]: That social beauty makers was an
26:08.917 --> 26:10.759
[SPEAKER_00]: It's just another way that I love to share.
26:10.799 --> 26:14.862
[SPEAKER_00]: It's quite popular on publish the maze by that, but I love it.
26:14.922 --> 26:23.630
[SPEAKER_00]: I share videos, I share podcasts, I share articles on what's happening in the tech world, and I think we'll be of interest to some people in our professional world.
26:24.230 --> 26:25.451
[SPEAKER_00]: And yeah, I won't spam ya.
26:25.992 --> 26:26.833
[SPEAKER_00]: I just do it for fun.
26:26.853 --> 26:31.597
[SPEAKER_00]: I always do some people open my email, just to see the photos that I create.
26:31.637 --> 26:34.119
[SPEAKER_00]: I use Gemini every week to create a photo.
26:34.519 --> 26:38.923
[SPEAKER_00]: The subtitle of my newsletter is because sharing is caring.
26:38.903 --> 26:46.141
[SPEAKER_00]: And so I have an image of two creatures of some sort which Emily makes for me that are sharing.
26:46.863 --> 26:49.509
[SPEAKER_00]: And I get a lot of feedback for those, so anyway.
26:50.050 --> 26:52.496
[SPEAKER_00]: Thank you so very much for tuning in.
26:52.677 --> 26:54.762
[SPEAKER_00]: I do not take it for granted.
26:54.782 --> 26:58.732
[SPEAKER_00]: I am Gordon Miller, and I cannot wait to bring you another word.
26:59.554 --> 27:08.235
[SPEAKER_00]: Next time.
00:13.261 --> 00:14.102
[SPEAKER_00]: Hey everybody!
00:14.142 --> 00:16.626
[SPEAKER_00]: Welcome back to Word with Gordon Miller.
00:17.086 --> 00:22.774
[SPEAKER_00]: The podcast where we take one word, explore what it really means for our industry and our careers.
00:23.655 --> 00:25.017
[SPEAKER_00]: I am the Gordon Miller in the title.
00:25.498 --> 00:27.961
[SPEAKER_00]: I'm a longtime industry veteran with a passion for sharing.
00:28.422 --> 00:32.147
[SPEAKER_00]: So the last episode I talked about the word context.
00:32.127 --> 00:33.750
[SPEAKER_00]: such a power forward.
00:34.231 --> 00:37.376
[SPEAKER_00]: And one I don't think we spend enough time thinking about or talking about.
00:38.018 --> 00:41.904
[SPEAKER_00]: And today I want to take that idea one step further.
00:41.985 --> 00:43.728
[SPEAKER_00]: I'm going to break with my format a little bit.
00:43.788 --> 00:50.440
[SPEAKER_00]: I know it's only a third podcast, but I have to continue to talk about this big word context.
00:51.422 --> 00:54.567
[SPEAKER_00]: Because it's again, it's just so powerful context.
00:54.707 --> 00:56.751
[SPEAKER_00]: It's often a difference between
00:56.731 --> 01:03.744
[SPEAKER_00]: you know, a statement, and the truth behind that statement, and that truth is often everything.
01:03.764 --> 01:07.071
[SPEAKER_00]: I mean, and right now in the world, there's just a lot of conversations happening.
01:07.792 --> 01:14.364
[SPEAKER_00]: Big picture world, and in our industry world, where context is just simply missing.
01:15.246 --> 01:18.452
[SPEAKER_00]: So I'm going to kind of give a long definition this time of context.
01:19.343 --> 01:48.608
[SPEAKER_00]: According to Miriam Webster, Webster's dictionary, context defined as the part of a discourse surrounding a word or passage that helps explain this meeting or the circumstances slash environment relevant to an event it represents a weaving together of words or situations to provide full understanding in simple terms context is the bigger picture and it's just so important that whatever we're thinking about in life
01:48.588 --> 01:52.074
[SPEAKER_00]: that we realize that we don't live in a vacuum.
01:52.094 --> 01:53.236
[SPEAKER_00]: We don't work in a vacuum.
01:53.256 --> 01:54.859
[SPEAKER_00]: Our careers don't happen in a vacuum.
01:54.899 --> 02:05.938
[SPEAKER_00]: The industry doesn't happen in a vacuum, which is one of the reasons I've long said on this podcast, including, before-word social beauty makers, and even going back to my air brain days of podcasting.
02:05.918 --> 02:16.116
[SPEAKER_00]: you know, I just believe so strongly that our industry is a mirror image of the larger world, almost anything that we can identify that's a challenge or an opportunity.
02:16.878 --> 02:21.786
[SPEAKER_00]: Usually you can do a dotted line to what's happening in the larger world and I think that's so important to understand.
02:21.826 --> 02:23.269
[SPEAKER_00]: It's
02:23.249 --> 02:28.998
[SPEAKER_00]: you know, really the information around ideas that help us understand what something actually means.
02:29.619 --> 02:39.255
[SPEAKER_00]: And so without context, something can be technically true, you know, in that little kind of narrow lane of life, but it can also be really misleading.
02:39.455 --> 02:45.966
[SPEAKER_00]: And I think this matters so much to me because in the world we live in today there's just so much
02:46.351 --> 03:00.748
[SPEAKER_00]: Not only just misinformation or conversations that mislead people just because, again, either the person listening likes context or more bothersome to me, the person doing the talking is missing context and yet has great confidence in themselves.
03:01.349 --> 03:09.979
[SPEAKER_00]: So, yeah, and business and career related conversations, missing context is often how myths get created.
03:09.959 --> 03:16.050
[SPEAKER_00]: All right, so where, again, does context come from, it comes from a lot of places, history's a big one.
03:16.190 --> 03:17.392
[SPEAKER_00]: You know, a really big one.
03:17.532 --> 03:20.698
[SPEAKER_00]: And I feel like we've kind of lost an interest in history.
03:20.718 --> 03:24.485
[SPEAKER_00]: I don't know, I'm kind of old school, but that bothers the heck out of me.
03:24.926 --> 03:26.829
[SPEAKER_00]: I've been in the industry 40 plus years.
03:26.849 --> 03:28.592
[SPEAKER_00]: I was really,
03:28.572 --> 03:47.593
[SPEAKER_00]: really very fortunate to come into my national presence in the industry some 30 years ago when I went to work for Pillar Point in the Founder Leo Passage who had just so much passion for the history of the industry in his office, you know, got a bookcase of just lined with books about the history of hairdressing and he shared so much of that with me and I
03:47.573 --> 03:58.609
[SPEAKER_00]: And I learned to appreciate it, and I learned as I moved through my career, and in chess I got to speak to older hairdressers, to speak to people with a round for a long time, to just quiz them about their experience in the early days.
03:59.270 --> 04:10.545
[SPEAKER_00]: And one of my favorite people was, uh, woman was referred to as Miss Ruth, who's taken long story by Miss Ruth, but she began her career, or her work life, I should say, in 1910.
04:11.807 --> 04:13.750
[SPEAKER_00]: I knew her when she was really almost 100.
04:14.118 --> 04:19.695
[SPEAKER_00]: and the stories that she told about the industry, she became an assistant in a salon in age 12.
04:20.116 --> 04:22.643
[SPEAKER_00]: So anyway, history, it really matters.
04:23.004 --> 04:24.870
[SPEAKER_00]: Science is another form of context.
04:25.508 --> 04:30.294
[SPEAKER_00]: And our industry everybody understands this through hair color, you know, you make certain things together and you can expect certain results.
04:30.854 --> 04:32.096
[SPEAKER_00]: And yes, there are variables.
04:32.176 --> 04:33.537
[SPEAKER_00]: And we know that, right?
04:33.838 --> 04:38.583
[SPEAKER_00]: We know that the strength of the stuff you're using to develop or whatever, I'm not a colorist.
04:38.924 --> 04:42.428
[SPEAKER_00]: On the condition of the hair, the timing and what you do with that timing.
04:43.309 --> 04:53.220
[SPEAKER_00]: But, you know, there are principles behind the process and that's science and it's so important to understand it and colorists who understand science, who have that context.
04:53.200 --> 04:55.483
[SPEAKER_00]: They're way more powerful in the work that they do.
04:56.343 --> 04:58.125
[SPEAKER_00]: Math, another form of context.
04:58.806 --> 05:09.939
[SPEAKER_00]: Math helps us understand business, understand careers in the trajectory of that, because without the math, how a business is doing, it's impossible to really understand.
05:09.999 --> 05:12.001
[SPEAKER_00]: How a career is going, it's impossible to understand.
05:12.662 --> 05:16.446
[SPEAKER_00]: We have to understand the math of revenue and expenses and taxes and productivity.
05:16.486 --> 05:19.309
[SPEAKER_00]: And once you start applying math, do a business.
05:20.268 --> 05:22.731
[SPEAKER_00]: The business itself starts to make a lot more sense.
05:23.192 --> 05:27.338
[SPEAKER_00]: We know that from listening to great business educators in this industry for decades.
05:28.820 --> 05:32.184
[SPEAKER_00]: Time is another form of math in numbers.
05:32.905 --> 05:35.268
[SPEAKER_00]: Sometimes, someone will say, I'm not making a money.
05:36.250 --> 05:41.517
[SPEAKER_00]: One of the first questions I would ask is, well, how much of the time that you work is being used?
05:42.003 --> 05:44.286
[SPEAKER_00]: are there a small box of unused time during the day?
05:45.068 --> 05:46.530
[SPEAKER_00]: It says, bars can be consolidated.
05:46.550 --> 05:49.714
[SPEAKER_00]: It's things can be moved around so you had more time to see more clients.
05:50.656 --> 05:53.560
[SPEAKER_00]: Maybe that creates another opportunity to make some money.
05:54.001 --> 05:57.486
[SPEAKER_00]: Never a week, that starts to add up over a year that comes meaning for income.
05:57.826 --> 06:04.416
[SPEAKER_00]: One of the cool things right now with not just AI, but with the BLSs and the booking platforms.
06:04.396 --> 06:13.794
[SPEAKER_00]: and they have the ability to help you sort those things out and help you manage your time more effectively and book your time more effectively so that you can maximize your potential.
06:14.335 --> 06:18.203
[SPEAKER_00]: And that's the context created through time and numbers.
06:18.263 --> 06:26.860
[SPEAKER_00]: So again, contrast comes from a lot of saying,
06:27.515 --> 06:28.857
[SPEAKER_00]: And that comes from all kinds of things.
06:29.037 --> 06:39.972
[SPEAKER_00]: I won't even try to, I think I'm going to use perspective as a different podcast episode that's such a great word, but all those things that up to help us see the bigger picture and the bigger picture is really what context is all about.
06:40.552 --> 06:56.914
[SPEAKER_00]: There's one more really important thing to say, and that's that you can actually have a lot of context and still be wrong because if the math you are using is incorrect, then I see that all the time in our industry, people grab onto a little fact, though
06:57.248 --> 07:05.179
[SPEAKER_00]: whatever the understanding of life is, and it's incorrect or it gets misused, the science you believe can be incorrect.
07:05.659 --> 07:10.626
[SPEAKER_00]: And I know a lot of chorus that can tell those stories of listening to certain educators and wait, wait, wait, wait.
07:11.247 --> 07:12.088
[SPEAKER_00]: That's not right.
07:12.709 --> 07:17.655
[SPEAKER_00]: I'm not stupid because of an opinion, but because they have a kind of a fundamental understanding of science.
07:17.715 --> 07:22.041
[SPEAKER_00]: And science is science, like there's no opinion in science, or there shouldn't be.
07:22.021 --> 07:33.421
[SPEAKER_00]: or if a person is using incomplete information, which again often happens then, and then again the context that you're applying to whatever it is you're trying to do can lead you to the wrong conclusions.
07:34.103 --> 07:41.716
[SPEAKER_00]: And so context help us get helps us to get closer to the truth, but you still have to have critical thinking.
07:41.776 --> 07:43.439
[SPEAKER_00]: That's a whole another skill.
07:43.519 --> 07:45.042
[SPEAKER_00]: It's so important.
07:45.022 --> 08:04.305
[SPEAKER_00]: that we have the ability to think critically that we, that we kind of have a process in our brains and often that comes from how we've learned growing up, you know, one of the great things about the old school reading writing and arithmetic curriculums that were taught in elementary school or junior high school.
08:04.866 --> 08:12.295
[SPEAKER_00]: They were based on the idea that those schools are trying to teach you
08:12.376 --> 08:29.946
[SPEAKER_00]: When you've cobbled them together, that led a human to have the ability to think critically about what was happening in their life, because, yeah, important stuff because that critical thinking helps you to understand when you're looking something as factual versus something as fiction.
08:29.926 --> 08:43.902
[SPEAKER_00]: So, you know, there are better ways and worse ways to do things, and they more than ever, I think sometimes it's harder to figure out which is which, and so yeah, that's where context becomes really powerful.
08:44.219 --> 08:59.601
[SPEAKER_00]: So I'm going to go through some specific examples related to the industry, and yeah, and just just give you kind of my thoughts, because again, context, I'm going to apply that to each of these because these are kind of big conversations have been going on for a few years.
08:59.961 --> 09:03.987
[SPEAKER_00]: So, numero uno independence versus employment.
09:04.648 --> 09:08.033
[SPEAKER_00]: And so statement, I often hear independence is better than employment.
09:08.401 --> 09:32.181
[SPEAKER_00]: I've had these conversations a lot actually with those who are, for example, like, running a big, sweet organizations, and they've said to me, more than one, a few, actually, have said to me, with great sincerity, and these are all good people, you know, that they were completely convinced that the employment models are industry were bad, just bad for people, people were being taken advantage of.
09:32.161 --> 09:37.046
[SPEAKER_00]: And I've been at this for a very long time and independent has been around since I was a baby in the beauty industry.
09:37.587 --> 09:38.448
[SPEAKER_00]: It's not a new idea.
09:38.788 --> 09:45.055
[SPEAKER_00]: In fact, independence was here before Commission Solon, that's a historical context, but it existed before employment in Solon.
09:45.115 --> 09:46.136
[SPEAKER_00]: So it's been around.
09:46.917 --> 09:49.880
[SPEAKER_00]: And so to say, one is better.
09:49.900 --> 09:52.683
[SPEAKER_00]: So let me jump on the context Van Weigen here.
09:52.743 --> 09:57.848
[SPEAKER_00]: So whenever I hear something framed as completely good or completely bad, I have to take a step back.
09:58.064 --> 10:09.456
[SPEAKER_00]: Because, if anybody's listening to me for a long time, and offering my opinions about all things being talked about, I always say that, you know, depends on the situation, you know, there's kind of no ultimate right or wrong.
10:10.177 --> 10:18.105
[SPEAKER_00]: I can list, you know, 20 things that I think are not necessarily best for everybody, but that some people can be very successful with, and it's just important to know that.
10:18.546 --> 10:20.348
[SPEAKER_00]: I'm hourly pricing is always a good one for me.
10:20.368 --> 10:27.936
[SPEAKER_00]: It's like, you know, more people are failed doing hourly pricing than succeeded, but I
10:27.916 --> 10:35.027
[SPEAKER_00]: But it takes certain skills, especially communication skills, to be able to implement that really well, you know, fascinating stuff.
10:35.547 --> 10:37.650
[SPEAKER_00]: I listened to, I can't remember who said this.
10:37.711 --> 10:39.974
[SPEAKER_00]: I listened to an Instagram reality other day.
10:40.114 --> 10:41.196
[SPEAKER_00]: I go back and find it.
10:41.376 --> 10:43.539
[SPEAKER_00]: I apologize to the person if they hear this.
10:43.980 --> 10:45.142
[SPEAKER_00]: But they were talking about why?
10:45.182 --> 10:55.577
[SPEAKER_00]: Why would you hourly pricing, which kind of, kind of step behind it is, you know, charge for your time, things take up more time than probably you're realizing, so you're not making the money you need to make, so go with hourly pricing.
10:56.401 --> 11:00.765
[SPEAKER_00]: And she was like, no, no, no, you know, people are looking for less time, not more time.
11:01.185 --> 11:10.273
[SPEAKER_00]: And for less time, you should be charging more in our larger lives, things that are fast, express services, getting some more faster than not.
11:11.354 --> 11:19.342
[SPEAKER_00]: Listen to a whole lot of great examples in our world that said, no, convenience comes an extra cost.
11:19.942 --> 11:24.366
[SPEAKER_00]: And so faster should be more expensive, not less expensive, which I
11:24.481 --> 11:25.162
[SPEAKER_00]: really love that.
11:25.682 --> 11:30.087
[SPEAKER_00]: So, yeah, again, independent versus commission.
11:30.467 --> 11:32.349
[SPEAKER_00]: There are so many ways to do this business.
11:32.509 --> 11:35.232
[SPEAKER_00]: And I know successful people in every single one of them.
11:35.252 --> 11:48.626
[SPEAKER_00]: Commission, salary, you know, team-based pay, and kind of a salary within incentives, booth rental, slow on sleeves, ownership, you know, itself, and by the way, ownership's not for everybody.
11:49.306 --> 11:50.067
[SPEAKER_00]: But.
11:50.047 --> 11:51.329
[SPEAKER_00]: Well, nothing's where everybody.
11:51.349 --> 11:52.631
[SPEAKER_00]: That's important context.
11:52.972 --> 12:03.490
[SPEAKER_00]: So each model has different economics, different risks, different responsibilities, different opportunities, hate, different types of people, you know, in terms of skill.
12:04.592 --> 12:06.234
[SPEAKER_00]: So again, context.
12:06.916 --> 12:10.722
[SPEAKER_00]: When I step back and look across the entire industry, you know, talking
12:10.702 --> 12:18.651
[SPEAKER_00]: professionals, owners, brands, looking at data, what I see is, you know, multiple models serving different people with different stages of their careers.
12:18.691 --> 12:20.433
[SPEAKER_00]: And that's really important to understand.
12:20.773 --> 12:30.304
[SPEAKER_00]: You know, the most important thing I can say about sweets is those who have the most experience when they go into sweets and often are going into sweets because they just kind of aged out of the model they're in.
12:30.384 --> 12:32.646
[SPEAKER_00]: I just don't feel like they want to do it the same way anymore.
12:33.027 --> 12:37.772
[SPEAKER_00]: Perhaps they've hit a ceiling on compensation, but they've built a book and
12:37.752 --> 12:45.584
[SPEAKER_00]: And again, if you've listened to me before, you know, you know, I'm a strong believer in that, you know, it's okay to have an expiration on date on things that we do in life.
12:45.664 --> 12:50.532
[SPEAKER_00]: The average American spends five years on a job, like we should feel like we have to be somewhere forever.
12:51.033 --> 12:53.176
[SPEAKER_00]: You have to figure out what makes us happy in life.
12:53.276 --> 13:01.870
[SPEAKER_00]: And so, yeah, you know, I think it's okay to make those changes at the right point in our careers, but to be very conscious,
13:02.086 --> 13:09.236
[SPEAKER_00]: of what that change means and what are the opportunities of what are the challenges and especially be aware of those challenges and are we up for them?
13:10.097 --> 13:14.884
[SPEAKER_00]: All right, next topic, 1099, oh boy, this is a big one.
13:15.645 --> 13:20.251
[SPEAKER_00]: This I think is the biggest unspoken trend in the professional beauty industry.
13:20.271 --> 13:26.440
[SPEAKER_00]: In fact, I'm seeing Solons now that are advertising that they are 1099 employees.
13:26.420 --> 13:27.682
[SPEAKER_00]: and I mean employees.
13:28.182 --> 13:36.213
[SPEAKER_00]: So per IRS regulations, it's almost impossible to be a working professional in a salon business and B1099.
13:36.233 --> 13:40.058
[SPEAKER_00]: I'm not going to get all the details around it.
13:40.960 --> 13:43.403
[SPEAKER_00]: Let me just read the regulations to become somewhat clear.
13:44.004 --> 13:53.997
[SPEAKER_00]: And so often what is happening because some salon are having difficulties, you know, from a profitability perspective, but they have
13:54.230 --> 14:05.485
[SPEAKER_00]: What 10-99ing allows them to do, and I have such a big problem with this, is basically transfer the tax burden for Social Security from themselves as owners to the employees.
14:06.266 --> 14:07.568
[SPEAKER_00]: That's what 10-99ing does.
14:07.988 --> 14:15.158
[SPEAKER_00]: When you're a 10-99ing individual, when you're working here, trust with 10-99, by the Sloan you work in.
14:15.138 --> 14:29.856
[SPEAKER_00]: That means you are completely responsible for paying your taxes and unlike how you are treated from a tax consideration as an employee, you are fully responsible for your social security tax.
14:30.697 --> 14:32.320
[SPEAKER_00]: which is 15% approximately.
14:32.941 --> 14:38.010
[SPEAKER_00]: And so when you're employed, you're employed, you're employed, you're a pay-half of that.
14:38.631 --> 14:42.738
[SPEAKER_00]: So you just doubles the taxes that you're paying on, so security when you become at 1099.
14:43.259 --> 14:47.166
[SPEAKER_00]: And so in that, allows us to learn to become suddenly more profitable.
14:47.527 --> 14:49.330
[SPEAKER_00]: There's a lot more to it, but,
14:49.647 --> 14:53.976
[SPEAKER_00]: Contextually, and the context for me on this one is the IRS.
14:54.878 --> 14:56.762
[SPEAKER_00]: It was a really good chance if you were being 1099.
14:56.782 --> 14:57.664
[SPEAKER_00]: It is not legal.
14:58.025 --> 15:02.515
[SPEAKER_00]: I'm starting to see again, Salon, who were like, hey, this is how you make money as it's on.
15:02.575 --> 15:03.998
[SPEAKER_00]: You know, 1099 near a people.
15:04.058 --> 15:08.247
[SPEAKER_00]: I saw one recently that is renting shares.
15:09.205 --> 15:19.442
[SPEAKER_00]: And also 10-90, now when you're 10-90, you're supposedly independent or when you're renting a chair, you have to be independent.
15:19.462 --> 15:22.287
[SPEAKER_00]: And what that means is, and this law is breaking all these rules.
15:22.608 --> 15:28.978
[SPEAKER_00]: But that means is that they can't collect the money and then commission you.
15:29.680 --> 15:31.703
[SPEAKER_00]: You have to collect the money.
15:31.852 --> 15:34.674
[SPEAKER_00]: and do what you do with it.
15:34.694 --> 15:52.350
[SPEAKER_00]: And so over simple flying, it's a complex conversation, but check really carefully with the IRS Rags with an accountant before you accept a 1099 status in a commission so on, really crazy.
15:52.810 --> 16:01.858
[SPEAKER_00]: Creative, I'll give him credit, it's crazy, but it is usually almost always breaking state
16:01.838 --> 16:10.629
[SPEAKER_00]: Okay, retail, another one for context, retail's a waste of time, retail takes advantage of you, context, the math, says otherwise, retail's often.
16:11.270 --> 16:14.594
[SPEAKER_00]: First of all, I wonder what the highest margin revenue streams in the salon.
16:14.634 --> 16:17.037
[SPEAKER_00]: That in itself is a complicated conversation.
16:17.077 --> 16:20.982
[SPEAKER_00]: I'm not going to go too deep into that right now, but it just is what it is.
16:21.042 --> 16:23.365
[SPEAKER_00]: There's a lot of pushback on that recently by a lot of people.
16:24.366 --> 16:29.112
[SPEAKER_00]: Most of them, I would argue, again, their math is a little wonky.
16:29.092 --> 16:38.342
[SPEAKER_00]: But more important to me, and I don't work for a brand or anything, you know, so that I've just been around for a long time, first off, I knew the salon and it was literally center colleges off retail.
16:38.623 --> 16:43.388
[SPEAKER_00]: You know, let me just say, that's how much money it's able to sometimes bring into a salon.
16:43.928 --> 16:45.991
[SPEAKER_00]: It also brings with it often.
16:46.251 --> 16:51.136
[SPEAKER_00]: Last today's in the past, but education, brand affiliations that all bring other kinds of support.
16:51.757 --> 16:57.023
[SPEAKER_00]: Distributor support, and there's those kinds of things, but I think as importantly,
16:57.442 --> 16:59.808
[SPEAKER_00]: I'll use an example of my husband who's a hairdresser.
17:01.231 --> 17:05.862
[SPEAKER_00]: After COVID, he and somebody he worked with, I'm actually coming out of COVID.
17:06.423 --> 17:08.548
[SPEAKER_00]: They opened a two-chair salon.
17:08.950 --> 17:10.332
[SPEAKER_00]: and neither of them was in the retail.
17:10.413 --> 17:11.354
[SPEAKER_00]: They just, they just weren't.
17:12.176 --> 17:14.139
[SPEAKER_00]: But when they first started, they were struggling a little bit.
17:14.620 --> 17:16.183
[SPEAKER_00]: And I was like, why aren't you guys retailing?
17:16.824 --> 17:17.806
[SPEAKER_00]: Like, why aren't you retailing?
17:17.846 --> 17:19.208
[SPEAKER_00]: It's hard to tell that I haven't been to retail.
17:19.769 --> 17:21.272
[SPEAKER_00]: Anyway, they kind of sorted it out together.
17:21.312 --> 17:22.975
[SPEAKER_00]: They decided to do them on a carry a lot of stuff.
17:23.316 --> 17:25.800
[SPEAKER_00]: They found just the products that they really seriously loved.
17:25.820 --> 17:27.223
[SPEAKER_00]: They did kind of be curated collection.
17:27.804 --> 17:33.574
[SPEAKER_00]: They put them on display on a kind of cool dresser thing in their salon.
17:33.554 --> 17:57.570
[SPEAKER_00]: And they just pointed out of the clients and said and because they were working kind of independently I'm they went to Sloan Center kind of a real-day basis to see him like it wasn't too far and They would take orders from clients and within a few months Retail was paying the rent like literally paying the rent and
17:57.550 --> 18:04.525
[SPEAKER_00]: Interestingly, they didn't really try very hard to push past the rent, much of which broke me crazy, but it literally paved their rent.
18:04.905 --> 18:12.842
[SPEAKER_00]: And they did it in a way that fit kind of who they are, didn't have to carry any really any inventory.
18:12.974 --> 18:14.417
[SPEAKER_00]: They were going this long to centric anyway.
18:14.437 --> 18:15.579
[SPEAKER_00]: They were making extra trips.
18:15.659 --> 18:16.742
[SPEAKER_00]: So they did a lot of color.
18:17.423 --> 18:19.688
[SPEAKER_00]: And they didn't want to carry a lot of that inventory either.
18:20.209 --> 18:27.504
[SPEAKER_00]: And so this was their way in a perfect way, but proves the point, something I've done for a long time is that we tell Ken to make a big difference.
18:28.125 --> 18:29.287
[SPEAKER_00]: All right, next item, social media.
18:30.209 --> 18:32.113
[SPEAKER_00]: Oh, you have to be a big social media to succeed.
18:32.133 --> 18:34.037
[SPEAKER_00]: You really need to focus on social media.
18:34.203 --> 18:41.554
[SPEAKER_00]: Again, anybody who's listening to me knows that I've been saying for a few years now, the ROI on social media, the time you put in the social media, it's just not what it was.
18:42.295 --> 18:46.822
[SPEAKER_00]: And I'm, if I wasn't in the industry, I think I would just delete the apps.
18:47.423 --> 18:49.466
[SPEAKER_00]: Because they're just so commercial anymore.
18:49.586 --> 18:53.072
[SPEAKER_00]: I mean, oh my gosh, Instagram is just commercial after commercial after commercial.
18:53.112 --> 18:57.599
[SPEAKER_00]: Or, you know, not commercial, but sure feels like a commercial.
18:57.699 --> 18:59.181
[SPEAKER_00]: It's just, it's, it's, it's,
18:59.161 --> 19:17.280
[SPEAKER_00]: It's also media is no longer social, it is media and media in a modern way and by modern I mean that media is basically a commercial from every perspective, you know, whether it's the news, whether it is magazines or particular, you pick up a print magazine anymore, and that that whole model is basically collapsed.
19:17.300 --> 19:20.824
[SPEAKER_00]: But if you look at them, it's all a commercial, including the content to send the magazines.
19:21.304 --> 19:22.866
[SPEAKER_00]: It's those who advertise get written about.
19:22.926 --> 19:26.670
[SPEAKER_00]: So social media,
19:26.650 --> 19:51.713
[SPEAKER_00]: to get what you need back from it and yeah if you're an influencer and you've got a mouse of following you can do great with it and more power to those folks I know a lot of when they do amazing work yay for them but if you've got 500 followers and you're just trying to build your book that's difficult today and as importantly perhaps more importantly and again contextually
19:52.081 --> 19:57.627
[SPEAKER_00]: the foundation of growth in Islam has forever been referrals and recommendations.
19:58.027 --> 19:59.208
[SPEAKER_00]: And that worked through social.
19:59.549 --> 20:02.612
[SPEAKER_00]: That was kind of the beginning iteration of social was so different back in the day.
20:03.533 --> 20:14.244
[SPEAKER_00]: But today, what works best and I just hear this across the entire industry is referrals are growing people's business, are keeping people's chairs full.
20:14.985 --> 20:16.907
[SPEAKER_00]: And that comes out of,
20:17.326 --> 20:22.994
[SPEAKER_00]: And understanding of how to do that, not just doing good work, but how to encourage people to send you folks.
20:23.014 --> 20:25.137
[SPEAKER_00]: So I think that is super important.
20:25.157 --> 20:29.783
[SPEAKER_00]: Great work, really important on social media, consistent service, really important on social media.
20:30.524 --> 20:42.360
[SPEAKER_00]: But more important in real time, because great work and consistent service, we'll get people talking about it in the real world, through their friends, through their family, through their coworkers, and all the things really matter.
20:42.400 --> 20:44.683
[SPEAKER_00]: And I think that,
20:44.663 --> 20:58.343
[SPEAKER_00]: Social is great, it can amplify a brand, it can amplify what you're doing, but it rarely replaces the fundamentals of the industry, and I think that's just so important, contextually, to understand, really important to understand.
20:59.444 --> 21:03.330
[SPEAKER_00]: So on suites, another one, I've just got a couple more here, so on suites.
21:03.310 --> 21:04.513
[SPEAKER_00]: So long, so these are the future.
21:04.553 --> 21:11.608
[SPEAKER_00]: I've heard of them so many people, kind of references a little bit ago, they grew so quickly because they were super charged by COVID.
21:11.788 --> 21:14.033
[SPEAKER_00]: They've been here for 30 years, like it was not a new idea.
21:14.875 --> 21:20.006
[SPEAKER_00]: And then I think solo was the first big one to really get attention in the industry.
21:20.427 --> 21:22.652
[SPEAKER_00]: That goes back 10 plus years ago.
21:22.632 --> 21:28.325
[SPEAKER_00]: And again, I'm pro all the business models, but they had this massive growth.
21:28.365 --> 21:31.311
[SPEAKER_00]: They had private equity money come in so they could build more and more buildings.
21:31.712 --> 21:34.819
[SPEAKER_00]: But it has slowed down, and they're struggling with retention.
21:34.859 --> 21:37.505
[SPEAKER_00]: And it's been overbuilt, frankly.
21:37.545 --> 21:42.396
[SPEAKER_00]: And so I don't believe I can say it's the future.
21:42.376 --> 21:46.184
[SPEAKER_00]: as I said earlier, the industry is always supported multiple business models.
21:47.186 --> 22:01.397
[SPEAKER_00]: I think things will self-correct because sweets were kind of, kind of like franchise the lawns, so much of the growth of franchise the lawns has come from money outside the industry from your dentist buying a couple of the lawns.
22:01.883 --> 22:03.124
[SPEAKER_00]: in a franchise model.
22:03.825 --> 22:08.109
[SPEAKER_00]: Same thing from sweets, most of the people on sweet buildings are not from the industry at all.
22:08.389 --> 22:18.439
[SPEAKER_00]: Sometimes in your independent sweets, you know, in Chicago, we had a little sweet company close by and when they started it was one building and they had like, like it doesn't sweeten it.
22:18.720 --> 22:23.464
[SPEAKER_00]: And it was a hairdresser who opened it and I think he's got three now, but whole different model.
22:23.485 --> 22:28.009
[SPEAKER_00]: And again, it's mostly from outside the industry, it's kind of an wobbly moment.
22:29.069 --> 22:33.275
[SPEAKER_00]: still very strong, powerful, economically, but having its challenges.
22:34.076 --> 22:38.542
[SPEAKER_00]: And it will correct itself with time and like most corrections, not without pain.
22:39.483 --> 22:44.710
[SPEAKER_00]: So, they're part of the future, but unlikely to be the only future.
22:45.451 --> 22:48.456
[SPEAKER_00]: Lastly, why the conversation about follow your passion?
22:49.377 --> 22:50.598
[SPEAKER_00]: I'm always fascinated with that one.
22:50.679 --> 22:51.800
[SPEAKER_00]: I've had a long career.
22:52.241 --> 22:53.102
[SPEAKER_00]: I've had a lot of passions.
22:53.883 --> 22:57.608
[SPEAKER_00]: It's always an interesting conversation.
22:58.297 --> 23:12.812
[SPEAKER_00]: It doesn't buy itself build a career, so you have to really kind of combine passion again back to context with discipline like the best hairdressers I know working hairdressers across business models.
23:13.703 --> 23:14.524
[SPEAKER_00]: They have discipline.
23:15.465 --> 23:16.807
[SPEAKER_00]: They really have discipline.
23:17.829 --> 23:20.392
[SPEAKER_00]: They have invested in the cells.
23:21.193 --> 23:34.172
[SPEAKER_00]: And if not financially, with their time, if they're employed somewhere, to develop their skills, like really develop their skills, which is so important, especially over time because passion alone doesn't keep you excited.
23:34.752 --> 23:40.200
[SPEAKER_00]: And as anybody who uses their hands in their work,
23:40.180 --> 23:50.996
[SPEAKER_00]: To keep that exciting going, kind of move beyond only the physical, you know, you kind of have to be mentally inspired and skill development, you know, ongoing education, that can give you that.
23:51.097 --> 24:02.654
[SPEAKER_00]: So it's super, super important understanding business, you know, whether you're working in a business or wanting to have your own business or being independent, you know, you have to combine your passion with that understanding over time.
24:03.355 --> 24:07.842
[SPEAKER_00]: And I think most importantly, you have to combine your passion.
24:07.822 --> 24:09.804
[SPEAKER_00]: with the idea of service.
24:10.165 --> 24:12.948
[SPEAKER_00]: We are absolutely a service industry.
24:12.968 --> 24:18.133
[SPEAKER_00]: It is all about serving the public, serving your client.
24:18.153 --> 24:22.358
[SPEAKER_00]: I spent my entire career serving the professional serving the profession.
24:22.378 --> 24:31.348
[SPEAKER_00]: I love that part of what I do and I'm proud to be of service and I think everybody who works in this industry.
24:31.328 --> 24:40.556
[SPEAKER_00]: Hopefully is combining their passion artistically, their passion technically, with hopefully a passion for client relationships.
24:40.656 --> 24:42.678
[SPEAKER_00]: So kind of wrap all that up.
24:43.578 --> 24:49.483
[SPEAKER_00]: When we talk about the future of the industry, I think it's just so important that we remember the context actually matters.
24:50.124 --> 24:56.029
[SPEAKER_00]: That again, as I said, when I kind of got started, history, it gives us context, no, your history.
24:57.070 --> 24:58.351
[SPEAKER_00]: The role is really crazy right now.
24:58.771 --> 25:00.913
[SPEAKER_00]: Understanding history is helpful.
25:00.893 --> 25:06.205
[SPEAKER_00]: understanding the history of certain parts of the world, given what's going on.
25:06.586 --> 25:12.238
[SPEAKER_00]: It's really, really helpful because, you know, nothing happens in a vacuum.
25:12.459 --> 25:15.585
[SPEAKER_00]: You know, the world's been around for a long time, people been around for a long time.
25:15.626 --> 25:17.670
[SPEAKER_00]: History gives us lessons.
25:17.802 --> 25:25.796
[SPEAKER_00]: Science gives us context, math gives us context, experience, experience gives us perhaps some of the best context.
25:26.397 --> 25:32.668
[SPEAKER_00]: On the more context we have, the better we can understand it was really, really happening in our lives and our careers.
25:34.091 --> 25:35.413
[SPEAKER_00]: It is just so important.
25:36.115 --> 25:39.220
[SPEAKER_00]: So yeah, that is my second take.
25:39.200 --> 25:40.241
[SPEAKER_00]: on context.
25:41.182 --> 25:43.786
[SPEAKER_00]: And I'm going to pick a new word.
25:44.487 --> 25:46.829
[SPEAKER_00]: Next time I think it might be perspective.
25:46.870 --> 25:50.855
[SPEAKER_00]: But to wrap up, let me say that is today's word with Gordon Miller.
25:51.535 --> 25:52.897
[SPEAKER_00]: I so appreciate you tuning in.
25:53.117 --> 25:53.438
[SPEAKER_00]: Always.
25:53.798 --> 25:56.261
[SPEAKER_00]: If you like what you heard, hit the like button or subscribe button.
25:56.361 --> 25:57.643
[SPEAKER_00]: If you haven't done that yet, better yet.
25:58.104 --> 26:00.787
[SPEAKER_00]: Share the episode with a colleague or a friend professionally.
26:01.628 --> 26:04.552
[SPEAKER_00]: Check out my free e-neas letter over at socialpmakers.com.
26:04.572 --> 26:08.937
[SPEAKER_00]: That social beauty makers was an
26:08.917 --> 26:10.759
[SPEAKER_00]: It's just another way that I love to share.
26:10.799 --> 26:14.862
[SPEAKER_00]: It's quite popular on publish the maze by that, but I love it.
26:14.922 --> 26:23.630
[SPEAKER_00]: I share videos, I share podcasts, I share articles on what's happening in the tech world, and I think we'll be of interest to some people in our professional world.
26:24.230 --> 26:25.451
[SPEAKER_00]: And yeah, I won't spam ya.
26:25.992 --> 26:26.833
[SPEAKER_00]: I just do it for fun.
26:26.853 --> 26:31.597
[SPEAKER_00]: I always do some people open my email, just to see the photos that I create.
26:31.637 --> 26:34.119
[SPEAKER_00]: I use Gemini every week to create a photo.
26:34.519 --> 26:38.923
[SPEAKER_00]: The subtitle of my newsletter is because sharing is caring.
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[SPEAKER_00]: And so I have an image of two creatures of some sort which Emily makes for me that are sharing.
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[SPEAKER_00]: And I get a lot of feedback for those, so anyway.
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[SPEAKER_00]: Thank you so very much for tuning in.
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[SPEAKER_00]: I do not take it for granted.
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[SPEAKER_00]: I am Gordon Miller, and I cannot wait to bring you another word.
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[SPEAKER_00]: Next time.
