Barbora Samieian: "It's Gonna Get Harder Before It Gets Easier" (From Salad Shop Survival Mode to Cult Furniture Brand)

Barbora Samieian went from nonprofit fundraiser to co-founder of Sundays, the award-winning furniture brand she launched with her husband, his sister, and a 20-year friend, three months before the pandemic. She also co-founded Vancouver salad chain Field & Social and Sundays' sister brand Hetta, all while raising four kids. We cover the chef who quit mid-shift days after she took over her first business, the shuttered restaurant that became the first Sundays showroom, why free delivery and assembly lowered their returns, keeping the collection small when more SKUs mean more revenue, and the immigrant parents who shaped her appetite for risk.

The inaugural Womansplain Summit is October 16 at The Malin Chelsea, NYC, keynoted by Robinhood CIO Stephanie Guild. 120 seats, most already spoken for: luma.com/7bxd1137

The Womansplain Collective+ is open: founder matching, member dinners, and priority Summit access. womansplainpod.com/membership

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