ABOUT THIS EPISODE
Today on Window Treatments for Profit
You’re a year and a half into the window treatment business. You can sell.
You’re closing. But when it comes to product knowledge — mounting, specifications, what’s possible, what isn’t — you still feel like you’re catching up. So what do you do about it?
That’s the question a listener in the Atlanta area brought to LuAnn in this WWLD episode, and it’s one that more window treatment professionals relate to than you might think. In this solo teaching episode, LuAnn answers it directly — not with a list of classes to sign up for, but with a real framework for how confidence is actually built in this industry.
Here’s what LuAnn covers in this episode:
• Why the fact that you’re asking this question is already a very good sign
• The single fastest education available to any window treatment professional right now — and it doesn’t cost a dollar
• How to use your franchise system as a competitive advantage most independent business owners will never have
• How to attend manufacturer trainings, vendor webinars, and rep visits like a detective — not a passive student
• Why the WCAA’s Atlanta chapter is worth the membership and worth the drive — and which events to prioritize
• IWCE and SENA — what to look for and how to make sure you actually implement what you learn
• Why confidence in the field isn’t just about product knowledge — it’s about having a process you can trust
• The WTFP archive episodes that will teach you how clients think, not just how products work
Resources mentioned in this episode:
• Jessica Harling’s Exciting Windows Make a Friend™ 7-Step Selling System — Episode 760 of A Well-Designed Business and LuAnnUniversity.com
• Submit your own WWLD question at luannnigara.com/wwld
If you have ever felt the gap between your sales ability and your product knowledge, this episode is for you. LuAnn shows you exactly how to close it.
Our Favorite Links
Windowworksnj.com
Exciting Windows
What’s new with LuAnn Nigara
The Power Talk Friday Tour 2025
Watch the Docuseries!
https://www.luannnigara.com/cob
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
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Other Shows and Resources Mentioned:
Episode 760 of A Well-Designed Business
Deb Barrett — Episode 134 of Window Treatments for Profit
Deb Barrett Textile Week — debbarrett.com
Deb Barrett Window Treatment Certified Specialist
WTFP Archive: The Five Reasons Clients Ghost You
WTFP Archive: How to Qualify Leads Without Disqualifying Future Revenue
WTFP Archive: Why Service, Not Price, Wins Affluent Clients
