ABOUT THIS EPISODE
"Associate – Rainmaker or Not?"
Law firm owners, when you bring on an associate, you’ve got two options:
➡️ Rainmaker Associate – Someone who brings in business
➡️ Non-Rainmaker Associate – Someone who just does the work you give them
Here’s the breakdown:
🔹 Rainmaker Model
✅ Builds their own network
✅ Eventually brings in 6-7 figures on their own
❌ Requires training, time, and budget
❌ Might leave once they’ve built independence
🔹 Non-Rainmaker Model
✅ Easier to manage and control
✅ You keep ownership of all marketing
❌ You become the bottleneck
❌ If your leads dry up, so does their workload
Ask yourself:
- Do I have consistent leads coming in for 6–12 months?
- Am I willing to invest in their marketing growth?
- Is this associate short-term help or a long-term partner?
If they’re a Rainmaker, give them visibility:
🎤 Speaking engagements
✍️ Personal newsletters
☕ Monthly 1:1s with potential clients
📲 Social media content with their voice
📈 Clear KPIs + marketing budget
If they’re Not, you better keep marketing to feed the both of you.
Because if they’re twiddling their thumbs—it’s on you, not them.
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