ABOUT THIS EPISODE
Very excited for this one, my friend: I'm releasing a recording of a coaching call I had with entrepreneur Michelle Florendo, who runs a business called Powered by Decisions. You'll hear us walk through frameworks you can use to turn messy or scattered thinking into a clear and differentiated premise Michelle can use to strengthen her messaging and thought leadership.
First, I share a primer on premise development. What's a premise, and what makes a premise effective?
Then, you'll hear the full call with me and Michelle.
Michelle is a decision engineer, which is an entire academic field of research and knowledge which frankly most of us need to understand more about!
This is a fascinating look inside my process with clients and the process of turning your expertise into repeatable, powerful IP.
Learn more about Michelle's work at poweredbydecisions.com.
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ABOUT ME
Hello! I'm Jay Acunzo. I help experts and service providers clarify their ideas and create sustainable momentum. Together, we turn your expertise into a distinct premise, clear message, owned IP, and signature speeches. Stop chasing attention. Become the one others seek.
You’ve done lots of things. Now it’s time to [be] a thing. It's time to stop chasing attention and become the one others seek.
Work with me 1:1, book me to speak, or explore free resources at jayacunzo.com
Now here's a technique called "laddering down your message" which I use with clients and my own message to the world. You can understand me in three simple phrases, in order. Try crafting your own!
- Don't market more. Matter more. (<-- what we want; a moment to align with you)
- Think resonance over reach. (<-- what we need, i.e. the premise I'm asserting)
- Don't be the best. Be their favorite. (<-- what we hope, aka our aspirational outcome)
That's called "laddering your message," and it's something I help clients do as part of my 1:1 advisory process.
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