ABOUT THIS EPISODE
Kirsty Mitchell (FreeAgent) and Alan Broome (Acumenica) join Derek Granger to talk about marketing that doesn't feel like marketing 🌟
Kirsty explains how FreeAgent turned "we're ready for MTD" into a campaign that involved filing a tax return from space — and why it became a whole series rather than a one-off stunt. Alan talks through his Three Things Thursday email, why he'd never hire a full-time business development person again, and the difference between being authentic and being a clown on LinkedIn.
Together they get into why "best fit beats best," the risk of taking on every client just to win the business, and why an old-fashioned bus advert is still paying off two months later 🔎
English
United States
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
OTHER EPISODES IN THIS PODCAST
In this very special episode of When It Matters, James Sundin and Kieran James sit down with Derek Granger to share what it really takes to build an accounting business that stands out in 2026.
From starting with just four lines on a Post-it Note to growing a seven-figure business, they discuss …
What does it really take to build a business from scratch? 🤔 🚀
In this episode of When It Matters, we sit down with Luc Janssens to explore the realities of startup life—the incredible highs, the inevitable lows, and the mindset required to keep moving forward.
We discuss why resilience and resou…
Joanne didn't set out to build a business. At 23, with a flat in negative equity and a bag of receipts from local taxi drivers and gardeners, she just needed to make ends meet. Seventeen years later, she's running award-winning Bell's Accountants with 30 staff and three offices 🌟
In this episode, …
Ravi Shah grew up watching his parents build Vinod Shah & Company Accountants from a side hustle into a thriving family practice — founded in 1989 when Ravi was just 3 years old. Now he's at the helm, and he's doing things differently.
In this episode, Ravi joins Derek to talk about dragging a…
John Toon has spent over 20 years watching the accounting profession transform — from carrying backups home on a Friday night, to leading digital transformation at a 300-person firm, to now serving as Head of Technology at HLB International, a network of 350 firms across 155 countries.
In this epi…
Disclaimer: The podcast and artwork embedded on this page are from Meshed, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.
