ABOUT THIS EPISODE
What if everything you think is a “big problem”… isn’t?
In this episode, Emma Crawford shares the brutal leadership lessons she learned serving in Afghanistan — and how they shaped her journey to becoming Chief Revenue Officer at one of the UK’s most successful female-founded accountancy firms, Mazuma 💜
From leading under fire to making tough decisions in the boardroom, this is a masterclass in resilience, accountability, and what it really takes to scale a business.
🚀 You’ll learn:
- 🧠 Why leadership is NOT about control or authority
- 🔥 The mindset shift that changes how you handle pressure
- ⚖️ How to make hard decisions (especially with people)
- 📈 What scaling actually feels like behind the scenes
- ⚡ Why “perfect” doesn’t exist in tech or business
This episode is raw, honest, and packed with insights most leaders never talk about.
If you’re building, leading, or scaling — this will change how you think.
English
United States
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
OTHER EPISODES IN THIS PODCAST
In this very special episode of When It Matters, James Sundin and Kieran James sit down with Derek Granger to share what it really takes to build an accounting business that stands out in 2026.
From starting with just four lines on a Post-it Note to growing a seven-figure business, they discuss …
What does it really take to build a business from scratch? 🤔 🚀
In this episode of When It Matters, we sit down with Luc Janssens to explore the realities of startup life—the incredible highs, the inevitable lows, and the mindset required to keep moving forward.
We discuss why resilience and resou…
Ravi Shah grew up watching his parents build Vinod Shah & Company Accountants from a side hustle into a thriving family practice — founded in 1989 when Ravi was just 3 years old. Now he's at the helm, and he's doing things differently.
In this episode, Ravi joins Derek to talk about dragging a…
John Toon has spent over 20 years watching the accounting profession transform — from carrying backups home on a Friday night, to leading digital transformation at a 300-person firm, to now serving as Head of Technology at HLB International, a network of 350 firms across 155 countries.
In this epi…
Joanne didn't set out to build a business. At 23, with a flat in negative equity and a bag of receipts from local taxi drivers and gardeners, she just needed to make ends meet. Seventeen years later, she's running award-winning Bell's Accountants with 30 staff and three offices 🌟
In this episode, …
Disclaimer: The podcast and artwork embedded on this page are from Meshed, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.