Episode 2: Quick-Win Facebook Ads + Rebuilding Faith After Church Hurt | Jana Bishop

Joe: 'Cause that's really a church teaching and I I often felt very guilty when I started to make money. I didn't know how to hold it. I didn't know how to receive it well. And I think I would often self sabotage because I just was not sure what God was okay with me doing with it. Was God okay with me getting a new car? I don't know. Is God okay with me getting a new sofa? I don't know. Because there's someone down the street that doesn't have a sofa at all. You know what I mean? Like I constantly felt this tug of war in being so proud of my success because I knew I had worked hard for it and I knew that the heart behind it was pure. But then once the success came, I didn't know how God felt about me. And I and I often got some feedback, you know, not always from the source, but like as churches do, you know, a prayer circle. Welcome to the show. Real stories from the trenches, the wins, the lessons, the climb, the future, the family, fun along the way. Protecting what matters while you build business to last. Fate that anchors you, family that fuels you, freedom in your hands. This is the space where wealth-minded leaders come take a stand. This is F-Tub wealth with your son. Fate, family, financial freedom. Don't forget the fun. F-dub with your son. Real people, real business, real purpose. Let's get into the show. What's up, my friends? I am excited to have you here today. And I'm excited to have my friend Jana Bishop with us. She is an absolute phenom when it comes to running ads and all things growth and income as it relates to business. But you know, we have a more than 30 year history where I was a youth leader. Here's the the kicker. I was a youth leader when she was eighth, ninth grade, somewhere up in there. Yeah. I was like that. A long time ago. Yeah. Long time ago. And the the funny thing is that I was probably about three years older than she was. but you know, it it's ⁓ amazing to have you, my friend. And you are my go to in understanding all things Facebook ads and and moving forward. And so I wanna talk about that here in a minute, but I also want to talk about just kind of the journey. I know that after you you know, you and I knew each other back in your high school days, in my college days, you went on to a a career in the kind of ministry circles and before getting into the the business game. And so I want to hear, you know, what what the challenges are, what the struggles are that they happen through there, but as well as how can we help people in this journey. I love it. Well, thanks for having me. It's so fun that we have such a long history of friendship. And what I love about I think the church in general, when people are growing up and learning leadership in the church, they often go on to be entrepreneurs. I know I've seen that in my circle of friends. And so I have seen all of those church entrepreneurial minded friends kind of band together and stick together. For decades. And so it's really fun that like we have this camaraderie because there's that ⁓ that desire to lead and make a difference, but then there's also that bend that like wants to also use that to provide and ⁓ have a business. So this is really this is really cool. Thanks for having me. Let's ⁓ let's start with where you're at right now before we kind of get to how you got there. Because if if I I I know some of the story and some of the story I'm just gonna tell you if you're just now listening, what you're gonna hear over the next little bit If I can pry it out of her, she's got some of the most incredible stories that just drop your jaw and you won't believe it. At the same time, just seeing how she has overcome. I'm really, really proud of her. When when you look at the the journey right now, where are you at? What are you doing? How are you helping people? I think last time I heard you've you've had like 17. Thousand people that you help with ads. What what the heck are you doing, my friend? Yeah, isn't that exciting? So I started with my own business and I was posting on social media constantly trying to drum up like likes and comments and shares, and I was quickly burning out. And I remember seeing an ad for a course on Facebook ads, and this would have been probably 2013. I mean, it was a long time ago. And I scraped up enough money from my business to buy that course. And I remember wanting to like poke my eyes out. It was long, it was complicated. I would get so far and like just hate the process. And I thought there's gotta be an easier way. And so on my search to like find an easier way to learn ads, I ended up hiring very expensive coaches. And so at one point I spent seventeen thousand dollars. on one coach to teach me ads. And it just to me was like it was a crushing amount of money to learn something that was actually pretty simple when you thought about it. And so over the years, I was like running my own ads. And when COVID hit, so many people were home. And I started having friends and people reach out to me and say, Will you teach me how to run ads? And that actually started ads in an hour, which was a a one-to-one Zoom call that I would offer and I would like, Help people get their ads set up. And I had a full calendar from morning to night. I was meeting with people in the United States, around the world, and I realized something over the course of those calls. I did hundreds of calls and it I was boiling everything down really simply. And I started, I realized I was teaching the same thing on every single call. I was giving them a strategy and then we were kind of implementing it together. And I thought, what if I could just package this up and make it into a course? So that way people that don't have the money to meet with me one-to-one or the time can buy something really inexpensively and have a strategy that they could just like hit the ground running. I think one of my favorite things to do is take super complicated topics and break it down into bite-sized pieces because quick wins equal a big win. And so I always want to get people started right away because when you get that jump start, you feel a sense of pride and excitement that like you're compelled then to go the next. Step. And ⁓ that's when Facebook ads bootcamp was born and 17,000 students later, it still sells to this day. And then I've also built out other courses to kind of complement the AI side of ads and all the changes that Meta is doing. I like to stay on top of it and then turn around and teach it. So my biggest heart is to help small business owners use ads in their business without having to have a crushing amount of money up front. Just to get in the game. So you just said that you in during the COVID years is kind of what triggered things. And I I remember those days where you were doing the the calls and I was going, I was shaking my head, going, Man, you're you're killing yourself. And ⁓ you know, for and I won't even tell people how much you were charging because it was ridiculous. I know because I paid it and I was like, Okay. It was it was what ninety-seven dollars, I think maybe it was pain. It was painful. Jana, it was painful. I I felt bad even paying it. I was like, this is just embarrassing that you're gonna give me all this value for for a hundred bucks. But you you you've turned something into an absolute phenomenal business, but I know that that's not where you started. So, you know, what was the driver? to get you why did you want to start this business? Why did you want to start a business at all? Before then, if I remember correctly, and ⁓ correct me if I'm wrong, but ⁓ you know, it weren't you doing like filters or light filters or something for can for photography? And before that you were you you have an amazing eye. You were doing some some photography stuff and working through things. What what did What kind of winch took you on this journey? Yeah, I think sometimes it's the thing that leads to the thing. Like we often are so programmed that, like, okay, you've got to go to school and you've got to get a degree and that's what you're gonna do the rest of your life. And I always felt like such an odd man out because I wanted to do a lot of things in my life. And the main thing I wanted to do was just have fun doing what I enjoyed, making money and ⁓ not being boxed into a nine to five. And so when my son was born, he actually had a heart defect. And the pediatrician sat me down and said he's at risk for because he had pneumonia and we it was lingering pneumonia. And he said he's really at risk for a lot of illness. You won't, it wouldn't be a good idea to put him in public childcare. And so all of a sudden, here I was like, I really enjoy working, but I knew I couldn't have a normal job. I needed to do something where I could stay home with my son and then also make money. ⁓ and I'd always loved photography, and so I started just taking pictures of. Of him and posting them online. And ⁓ people started asking me to take pictures of their kids, and I kind of built a little side hustle doing photography. And in that, I ⁓ got an amazing opportunity to go work on a television show. And it was during that time when I was like, I really love styling photos, and Instagram was getting popular, and back in the day with Instagram, if you posted more times in a day, you would stay at the top of the feed. It was a chronological feed. And business owners were realizing they did not have enough content to stay at the top of the feed. And so I developed stock photos for Instagram and that took off. And then people were contacting me and asking me how to edit their own photos like mine. And that's when I created Lightroom Presets. So that way people could apply a filter to their photo and it would look just like my professional image. And so that is where I really started to dig into ads because I wanted to advertise those presets. It was my first big jump into online business with digital assets. ⁓ so that way I was no longer trading my time on a photo shoot for money. I was able to create one product and sell it multiple times. And ⁓ so that's kind of where it all started. And then running ads in my own business. kind of just gave me a platform. People were like, I see you everywhere. And I was like, thanks. I'm paying for you to see me everywhere. I'm not like that good at at social media. I'm actually paying to stay on the top of your feed. And that's when, you know, people started taking an interest in ads. You know, one of the things I've heard you talk about and I've seen a lot of the these ads people out there are they seem feel like a dime a dozen. They're everywhere. Yeah. And you know, it's just like co people calling themselves coaches these days or back ⁓ and I I'll date myself back after the ⁓ the tech bust, you know, everybody was a consultant. And ⁓ you know, it was like you you see these cycles that that happen and now everybody wants to call themselves a coach and they want to put themselves out there, especially with AI. They want to just create this thing. They have no idea what it is and kind of move forward. And I see that in the the ads cycle for the ads people that are out there is that There's so much. What got you to the place where you could actually kind of get through the noise and and just really help people in that ⁓ that arena in the midst of everything? Because people always say, and you've heard this, I know you have, but they always say, Well, my my business is just so concentrated. I don't know any business that's more concentrated than ads business. Yeah, it's it's a very niche topic, isn't it? And very, very populated. I I think for me, honestly, what set me apart was those ads in an hour meetings. As grueling as they were, it allowed me to quickly understand where the pain point of hundreds of people. Whereas a lot of people want to take their knowledge and package it up because they're like, Look at me, look at what I can teach, and they want to make a quick dollar. I was on the other side going, What are the real problems you have? And what if I could solve it for you? And that changed everything because putting that time and effort in, I truly did feel like I know exactly how to move the needle because I have all the receipts of all these people that I've met with that have come back and told me like I had my first hundred thousand dollar month. I met with a lady ⁓ last week and she goes, Your courses like changed my life. She goes, We went from like going in debt, she's like, now we have a multi million dollar business because I learned how to run ads, you made it so easy for me to get in the game. Whereas the other courses I bought made me feel like it was impossible. And I was like, Yeah, it was designed to make it feel like it was impossible. So you keep spending more money with that coach or you would hire their agency. And I came in and said, I want to give you what I wish I had had. And so I think all those calls gave me a really good bird's eye view of what people needed. And it also gave me a lot of compassion. Cause once you start getting in the trenches with people and hearing their stories and hearing like the heartache that caused them to build their business. Like you you want them to succeed. And so I think that although it was grueling and it was a lot of work, it also gave me an edge that nobody else had. They were looking for the quick win and I was looking for a true win. And that was a major difference. And I think people felt my authenticity come through in that too. And now that I think about it, I think they really they really trusted that I wanted to help. Quick win versus a true win. That's pretty powerful. When when ⁓ People are sitting on the outside. And especially when you see all these ads of people that are out there and everything else. And there's the ⁓ my passion is to help people with their effed up wealth. My my passion is to help people kind of integrate their faith, their family, their finances, their their freedom, their their fun, all the different aspects of of things. I I I somebody told me the other day I've I've got a speaker buddy that is is a professional runner. He's a professional athlete. And ⁓ he's like, Well, fitness should be in there. I was like, Well, have you seen me? Yeah. ⁓ No, you're having ⁓ we can only go one step at a time instead. But you know, when when you look at things, I think that sometimes people start saying, Okay, I'm gonna run ads and I'm going to try and put up this image. And you know, th they think, well, to run an ad or to do all these things, I've got to put up this image of being in a Ferrari or a Lamborghini or s you know, sitting next to all these these things and puffing themselves up. And, you know, I've never seen you do that, even though, and don't confirm or deny, I'm I'm not going to ask you how much money you've made, but she's an eight-figure coach. But that's another story. ⁓ She she's done really, really well. And you know, to be able to do that while still helping people along the way is pretty powerful. But did you start there? I mean that what I I know we talked a little bit about ministry stuff a minute ago. And then it seems like there's a There's a disconnect for a lot of people. And for me, when I I hear that just on its face value, I I probably know more of the story. But when you look at going from a ministry kind of a position all the way to to being a a successful coach helping people in a different context, what was that journey like? And it it was a journey. It's still a journey. It's still its highs and lows. I think ⁓ the ministry aspect the years and church and in that type of leadership role. Although a a pastor's wife, I was a youth pastor's wife, isn't ever really considered like a true role, but you definitely carry the weight of it. You carry the stories of the people that you interact with. And a lot of times in ministry you also carry a large load for a very small amount of money. And I think there's just the scrappiness that comes out. I don't know if you can agree with me on that, but like there just becomes like a like I've I I don't Want to stay here forever. Like there's there's something more that I'm built for. And so I think on the journey to like building a business, I never lost that desire to help. And I also didn't lose that just that resolve that like it's going to take work. And I think that's what kind of helped set my business apart. I didn't show up with the the nice things because a lot of times I didn't have the nice things. I was earning money and reinvesting it or I was, you know, taking care of my family. And so I had a very girl next door approach. And I think that honestly worked in my favor in the beginning because it was so approachable and it was so genuine. And I often look for that when I want to work with business owners, even now. Like if I'm gonna hire someone to help me in my business, I'm not Like I don't find it really cool and flashy that they have all the nice things. I'm like, that's great. You can spend your money however you want. But at the end of the day, do you care about me? Do you care about my results? Are you gonna walk this path with me? That's what I look for. And so I was always hopeful that people would see that in my business model as well. And so I I'm a little bit turned off by the major flashy people, but that's just my personal preference, you know? They still have their place. Yeah, I've done both. Probably probably not not in in the to the degree that it's out there right now. But when you look at kind of that that journey and the integration, has that been challenging? Has that been has that come easy to you to to ch ⁓ kind of figure out how to I don't know. I mean, I I guess I'm I'm thinking back on experiences 'cause you mentioned being a a youth pastor's wife. And I'm thinking about other youth pastors' wives that that I have met over the years and I feel like sometimes they they feel like they are on the outside of the equation and I I've seen some some of them just not even want to go to church anymore, just kind of completely just shut down and even the pastors on staff and the wife just stays home. And so I I don't know if that that kind of thing ever happened to you or if that has influenced your ⁓ your journey at all. Yeah, absolutely. I mean, not only have I seen that, I personally I felt that. Like I just It's hard sometimes to put into words because it can almost sound like I'm complaining about a job that I had signed up for. But there is a role that when you're just kind of along for the ride, you're put into a position that you don't always want to be in. And I I see that a lot in ministry. And it was very painful at times. It still can be trying to undo a lot of what I thought was true, a lot of what I was taught. You know, early in ministry, and I I want to just kind of give a trigger warning because if there Is anybody listening to this that has like gone through miscarriages or infertility? Like that was a major part of my story. My very first miscarriage happened when we were in ministry and I was so heartbroken because I wanted a family. I always wanted a big family. And I remember just the pain of that loss. Like we were actually in a staff meeting and I was cramping and I had to excuse myself because I was I was miscarrying. And later on, one of the pastors told me, he goes, I'd Probably for the best. And I I think God took the baby because you hadn't asked for the pastor's blessing to get pregnant. It was another pastor on staff that told me that. That was just a one of those moments where I was like, there's no way. Like there's no way that that's true. But then I also was so young and in ministry and in a really vulnerable position because when you're in that place, like that's your faith. That's your family. That's your money. That's how you're making your money, right? Like that's your friendship group. And so when you start to take a stand or you question anything that's being taught, it can often mean that you're you might lose everything that you have have in your life. And so to stand up against that felt impossible. So it was just a very there's so many stories. And I think if you interview a bunch of different pastors' wives, you'd get very similar stories of just, A lot of things that are said, a lot of control. Like we had we weren't really given a good salary. I had to work forty hours a week at the church. It was mandatory, but I did not get a paycheck. All the money went to my ⁓ husband's paycheck. And so I had no money of my own. And we had to get food from the food pantry because we weren't really given a good salary to even live on. So you're demoralized and then you're controlled and it it just I think for me the church was honestly in some ways such a beautiful experience and then and then such a difficult experience. But that motivated me to turn around and create my own wealth and my own money and also make sure that I held my business with integrity and I worked with people with integrity because I never wanted to unknowingly inflict a wound on someone just like I had had wounds inflicted on me. But that was a long answer to your question. that don't even know how to respond. I mean, I can't get in the head of somebody who would say that. I I just I can't. I the pastor literally told you that you just didn't seek his blessing and that's why you had a life event like that. That's why that's why I miscarry. It's crazy, right? When you hear about it. And then and what's so even harder for me to understand is that I sat there and thought maybe he's right. How do you I think I'm still getting past it. I think it takes time and some deconstruction and I know this is a podcast about wealth, but I guess it's also about just the whole process. I think the thing that I I really hope that this podcast ends up being is conversations just like this where we can be real. I mean, I think that sometimes people envision that just because you achieve a certain level of wealth or a certain level of success in business that Life gets easy. And you know, I I I just listen, I I've I've worked with people of all different ⁓ levels of wealth, all the way up to ultra high net worth, ⁓ extremely wealthy people. And one thing that is consistent is that, you know, everybody's crap stinks. And ⁓ you know, it's just it's just what it is. And ⁓ you know, when you sit there and you say that, you know, somehow the people who typically try and hold themselves out as perfect are the ones with the messiest past. And so I I'm not worried about the the conversation being real because that's what that's what people need to hear is they need to hear real and need to hear what's going on. But I guess, you know, how do you go from and you know, I I have my own ministry stories as well that I know that there's difficulties. And in fact, that's how all of this came about twenty-five years ago is I I watch just like you said, you know, people working hard for what they believe from a faith perspective and and had the heart for, but They weren't getting paid enough to survive with a family, to to handle the the things that were were going on. And I kept hearing all of these lame stories about, you know, well, I know the one who has, you know, all the cattle on a hill and all these ⁓ You know, all all all the the things that are out there. And I'm like, Well then how come you guys are so broke? You know? How come there is is nobody that is thriving? And you know, so that that's what sent me on this journey 25 plus years ago is there has to be something I'm missing. And you mentioned dec deconstructing and trying to to figure out what's missing. And as you have deconstructed and tried to reconstruct, I mean, has that impacted your your faith? Has that impacted your your your life? I mean, how how does how does that experience impact you? Yeah. It impacts you with instability. Because for the longest time my faith was where I felt stable and I felt very grounded and like this is my faith and this is what I believe and this is how I approach life and people and decisions. And when that started to be in question, then everything was up for grabs. And that is a very destabilizing place to be in. And ⁓ I think at the same time, the place where I felt like I could actually get my hands around something was my business. And so in the middle of that, I was heavily focused on growing my business and putting time and effort there. But it was always lingering in the back of my mind, like being able to resolve, well, when you start to make money, do you have to give it all away? Because that's really a church teaching. And I I often felt very guilty when I started to make money. I didn't know how to hold it. I didn't know how to receive it well. And I think I would often self-sabotage because I just was not sure what God was okay with me doing with it. Was God okay with me getting a new car? I don't know. Is God okay with me getting a new sofa? I don't know. Because there's someone down the street that doesn't have a sofa at all. You know what I mean? Like I constantly felt this tug of war in being so proud of my success because I knew I had worked hard for it and I knew that the heart behind it was pure. But then once the success came, I didn't know how God felt about me. And I and I often got some feedback, you know, not always from the source, but like as churches do, you know, a prayer circle. A prayer circle. Yes. Yes. I would get feedback that like people thought I was thought very highly of myself. Or that I wasn't spending enough time in the church. I was focused so much on on my business. ⁓ and so it became this like really painful process of like, well, at the end of the day, what what is best? Like, what does God want from me? Am I making him proud? Am I disobeying? Like I'm just trying to make ends meet, you know? And then in the midst of that work to make ends meet, there was success that came. So I felt like he was blessing me, but I just It was such a fine line to walk. So I'd be curious to know on your end, like I know you work with ultra high net worth people and a lot of individuals. Have you found a lot of them come from a faith based background? Or do you feel the ones that are able to achieve that amount of wealth don't have that background noise that they're dealing with? Both. I I think that there are a number of them that I I would say ninety percent of the the clients that I work with have some element of a faith background. But not always, in fact, I would say rarely do they have a true understanding of any of the areas. And so what I find is that people making a good amount of money, making income, and I I don't know if you would agree with this, but making income is a process, right? It's just it's a system. And you know, you can make income regardless of what your faith is. And That was always one of the things that, you know, I I would hear in in church circles is, well, you know, if if everybody's following the the church teachings of, you know, giving and all these things, then they would be doing even better. And then you look at the Forbes five hundred list and and you you say, Okay, out of the Forbes five hundred list, how many of these people are Christians? Not many, right? And so you're sitting there going, Okay, so where's the disconnect? If I'm gonna be cursed if I don't follow these guidelines, and then I look and go, the people that are doing well are not cursed. Yeah. I'm it was a disconnect. And that that's really what what started me down this road. And so, you know, I I would agree with you that ⁓ the deconstruction aspect of faith can be really destabilizing. You know, it it it can especially when things in life don't happen the way that you were told. Or when you sit there and you put yourself out there and you say, Okay, I'm doing all the right things for all the right ways and all the right purpose and all the right heart and all the right stuff. And then I'm not getting the right result. Right. And and so you're sitting there going, Okay, that that's where then the the poor belief systems come in and you're going, Okay, it must be me. So you that that leads me to the the next question is the the most difficult part is the reconstruction. And you know, trying to figure out how to reconstruct and figure those things out. Have you found a secret ⁓ secret weapon to reconstruction in that process? No, and I think that's the hardest part is like the church is the church. And when you go to a church, you can throw a rock at a church and you're basically gonna walk into any of them and hear something very similar. But the deconstruction journey, you're gonna throw a rock and everybody's gonna have their own take on the deconstruction journey. And that's really hard, especially for someone like me who grew up in a church and I like rules and I like regulations and I wanna know I'm playing within the bumpers. And the deconstruction process is, I think, messy on purpose because We shouldn't have the rules and the regulations and the bumpers. I think that we need a little bit of freedom to figure it out. And that is hard, especially for someone like me. So I haven't found the magic bullet yet. I don't know if there is one. I think it's a deeply personal journey. I know for me, I've I have a wonderful therapist that I work with who is very well versed in the Bible. And she will often confront me on a belief and be like, actually, that's not scriptural. Have you looked it up? And I'm like, I haven't. I hate to admit it, but I hadn't. I had just it was a program running in the back of my mind that I've been taught since I was little. And so that is hard when you just start to sit back and go, like, am I gonna have to look up every effing thing I've ever been taught and and look at it from all sides? And it's painful and it's long and it's laborious. And I think I think God is more proud of me now than he's ever been, though, if I'm being honest, because I'm not just I'm gonna get teary-eyed. I'm not just taking morsels anymore, or not just taking what somebody gave me. I'm actually creating it inside. And that's different. And that I think is very, very beautiful. So making me feel like Oprah Winfrey. I know. Look at you pulling out the emotion. Good thing I have a Kleenex nearby. It's ⁓ man, faith is just a personal, personal journey, isn't it? It really is. And you know, I think that when you look at the reconstruction is something that it just is not I I have not seen a whole lot of of help out there, which is why, you know, I do what I do. But when you look at your journey, somebody somebody said something to me 30 years ago and it stuck with me. And at the time it didn't mean anything, but it means something and I I hope it means something to you. And what it was said was that God doesn't see our scars the same way that others do. And you know, that was a comfort level for me over time as I've had plenty of scars. If you're gonna do anything great in life, if there's anything great coming coming to you, you are more than likely going to have bumps, bruises, things are not gonna work out perfect. There's gonna be things that happen. And that doesn't mean that you have failed. I love that. And and so I I think that a lot of times people miss the boat. It's like Like you mentioned church. And I I was doing some ⁓ some research the other day and you know the word church in in scripture is ecclesia. Like ecclesiastes? It's just ecclesia. And so ecclesia is the calling out. It's the people who are being called out. And you know, I one of the the passions that I have with business owners and with people that are maybe have been in in circles where they haven't been advocated for and advocated with, is that sometimes we don't understand that you are being called out and called into a place. And so that that's what the that component of things is. And so when I I look at at you and I hear your story and I hear what's going on. And then you look at your journey to help all the people that you've helped, the thousands upon thousands upon thousands of people that you've helped. And the tens of thousands that you will help moving forward, you're being called out. And there there is a an amazing opportunity for you to to walk in and to step into yourself. And and so, you know, I just I think that one of the challenges most people have, and you mentioned this, is that we've been taught so many things. And so it it becomes kind of this trigger inside of us. And Whether that's the church system, whether that's the political system, whether it's the educational system, regardless of what the system is that's out there, there's all these things that are pulling us in different places, financial systems, you know, th there's just lots of systems. And we have been told that we're to follow the system. Yeah. And yeah, what happens when the system isn't there? We've got to find some anchors that we can zero in on. And and that's how you you keep from being completely destabilized. I love that. Okay, so my question for you then is in the deconstruction process, do you feel like it's best for people that have been entangled with the church or probably entrepreneurs or have created some good source of income in their life? Do you feel like one of the best ways for them to begin to deconstruct is to go in for the money first, to deconstruct those beliefs first? Really? I thought you would say yes. I was like gonna have you give me the three points on how to deconstruct. ⁓ So here's Look at look at me still looking for the bumpers. So here's the thing. I think that that is probably what most people do. Really? You know, most people feel like if they can stabilize financially, then they can fix the rest of it. Okay, and I would agree with that. I felt that. And so then what happens is they push down all the other stuff. Well, do you feel though that the money piece can be so like they're in survival mode. And so if they can't get that piece locked down, then nothing else really is they don't have the energy for the other components to deconstruct. So survival's different than sustainability. Okay. Okay. So survival is just survival. And yes, you've got to get you got to get the income to where you're you're surviving before you can feel stable with anything else. So if you look at and you and I are going to have to just talk about this offline. But when and anybody else who wants to hear they can You jump on a different call. But the if you have somebody who is not stable. So a lot of times people in society right now in our culture are arguing about things that they think are important. And they're arguing about all of these distractions. I believe this and you believe that. And it's what I would refer to as division topics. And so one of the things that happens is people focus on, well, you're making more money than I'm making, or you're doing this, and I'm not doing that. And because of that, it it's a destabilizing mentality because you're always looking for the next thing. But what happens is as people start earning money, they don't stabilize. Every time they earn a little bit more money, they naturally increase their lifestyle. Yeah. And so because of that, it feels like they're on a hamster wheel and they're constantly chasing. And you've probably seen this with people that you've run across in in your arenas or whatever. They're making six, seven, eight figures and they still broke. Right. And so I guess I got a handmark that that ⁓ gave a thumbs up. The when you you look at things that that are from that perspective, that's why I say that it's not necessarily just about the the money thing. When you look at money and kind of financial in your journey as a person, the most important part sixty per is relationships, communication, and trust. Sixty percent of the journey is relationships, communication, and trust. Yet What happens is we focus on money or we focus on education. Education's twenty five percent and then strategies fifteen percent. So it's bad they're they're approaching it backwards. It's an upside down triangle. And so it's completely destabilizing. So what they're doing is they're focusing on trying to create the smallest stuff at the bottom and then they're building out and that's why it falls over. No way. So where do you start people then? I know we're like now I'm just asking questions 'cause out of curiosity, where do you start? We're talk about that in a minute be because Because we gotta get back to you. This this episode is this this episode is about Jana, not Joe. So, you know, I and the short answer is there's a whole different process that that I I go through and you and I can talk about that offline. But for you, how would you say you have been able to it sounds like, you know, I I guess the I'll turn it back on you. Did you feel like you needed to focus on the money? Did you feel like that was the first thing you needed to stabilize? man, I didn't expect you to turn that back on me. In some ways, yes, because that was almost I hate to use the word torment because that's a very strong word. But when you have money coming in and you're not quite sure what God wants you to do with it, and again, I'm I'm going back to that because that's how I grew up. Like I had to make God proud. And if I wasn't making him proud, like the love of money is the root of all evil. And as I started to make money, then that would be in my mind. Well, am I loving money too much? Am I gonna turn evil? And I know that these all sound like very elementary questions, but I would imagine if you pulled a bunch of women that are making money that grew up in the church, they might feel the same way because it is like just drilled into you from a young age. So I think for me, I did feel like I had to figure out money. Like where what am I allowed to do? What am I not allowed to do? And then from there, once I kind of had some stability in that. To prioritize, like, no, I am okay to take care of my family. I am okay to take care of my immediate needs. Like, it's fine, you know? Then I could start to question some of the other things. But that was a big one for me because so much guilt. I mean, I don't know if you remember TVN, the Trinity Broadcasting Network. I mean, I got baptized on live television by Paul Crouch at TVN. I mean, if you want to go like this girl has been in the church, I was in the church. So it it runs deep. It runs deep. And so that was just a lot that I had to work through and work out. And ⁓ I think money did come first for me. Not because I wanted it to. I think it was just the biggest question mark that I had when it came to my faith and it came to my relationship with God. Yeah, I think that money has to be there for stable stabilization. But i I think that what happens is it's difficult to know where the to know where that progresses. And and so it it can pull you in a lot of different w ways. And that's why kind of the money is the root of all evil is is it's a root. And the the the you know, I I could get into all kinds of stuff about how it's also leveraged in other circles. But yeah the the thing that you know I think about when I hear you talk is just that there's all these belief systems that are hard to overcome, but you did it. And you're continuing to do it and you're continuing to work and you're continuing to move forward. And that's what I don't think that some people feel okay about is that they haven't arrived. And we don't arrive. This is a journey. And ⁓ you know, when I moved out to to Colorado, one of the first things that I did is I bought a Jeep and I would go out and go off roading. I go all over the mountains. And one of the things I learned is that it's an adventure. It doesn't mean it's gonna be easy, it doesn't mean it's gonna be soft, it doesn't mean it's gonna be smooth. It it's very rocky. crazy terrain and you're climbing all over it with this vehicle and doing all kinds of stuff and then it breaks and you're out in the middle of nowhere and you're you're you're you're climbing over these rocks and you you got a trailer behind you. You roll the trailer over, then you got to figure out how to get the trailer back right side up. And it's kind of a metaphor for life. You know, life's an adventure. And yeah, you know, you just have to journey on. And you know, recognize that those obstacles are gonna come along and and you can kind of go around and you can do whatever you need to do. And that that's what you are continuing to move forward. That's what I hope other people are able to do. Yeah. Is recognize that this isn't about just achieving what you're achieving. And so so many of the conversations I'm having with people were it's painful for me because they're not real conversations. And ⁓ so I appreciate you taking the time to have a real conversation with us. And, you know, if you are listening to this, if you're watching this and you are wanting to connect with Jana and learn more about ads and learn how to get into there, you've got a new offer that that you're you're putting out there. So let's go ahead and ⁓ make sure we we get tell people how to get in touch with you and connect with you. And then I'll put all the links and everything inside of the show notes. ⁓ well thanks. Thank you. So I I'm really excited about this offer because again it takes my love of educating people on ads and getting them started and making it affordable and accessible. So it is a membership based program that takes all of my courses and puts them into one spot. And then gives you access to a live community. So that way you can ask questions, you can attend a monthly call with your questions. I love the fact that it is a lot of people in the room that are all running ads and they're all helpful. I think that has been one of the biggest blessings for me over the years is realizing that the audience that I have drawn in are business owners that love to help other business owners. And so this is a community that is just extremely helpful. and loving and encouraging and it's growing by the day and I'm so proud of it. ⁓ I would love for anybody that's interested in ads, you can join for $12 a month right now. The price will go up eventually, but right now I wanted to just like let's just make it huge. Let's get as many people in there that are excited about ads as possible, give them access to all of my courses. So that way running ads doesn't have to feel like a burden. It doesn't have to feel like something that they'll do tomorrow. it actually can become something that they can set up today. And that is the the beauty of it. So I'm I'd love for everybody to join. And I'm just gonna ask you one last question and we gotta go. But you know, when people get in there, I mean, is it like actually the information? Is it the is it the goods? I mean, is it something that people can can can actually get what they need to to do what they need to do? Or is it like the ⁓ is it just like the first step where I'll just tell you that ads are good and now it's more too No, that's not how I roll. I can't do that. It's not a It doesn't mesh with me to to lead like that. No, it is the process that you need. The cool thing is you can ⁓ there's two different tiers. It's $12 a month or $15 a month. And the $15 a month tier gives you access to ⁓ a quiz that you can take and it tells you exactly what course to start with, depending upon what you want to advertise. And so that way there's no guesswork when you get in there. You know what course to use. You can ask questions of me right away. You can attend the monthly call. My heart has never changed. I want small business owners to win and I want them access to what they need to get started right away. So yeah, jump in, get started, and ⁓ I'll be there with you. Awesome. And for the record, I'm in that group too. So I'll I'll see you there as well. But if you if you are just listening, once again, my name is Joe Sugg, and you have been listening to FDP Wealth with my friend Jana Bishop. And ⁓ we are going to go ahead and jump off here. Jana, hang around. And we'll keep talking about the the other topics that you were asking about after the show is over and ⁓ you know everybody else. Have a great one, great day, and we'll see you on the next episode. That's a wrap on another powerful episode. Real stories, real wins, real purpose in action. Thank you for joining F Duck Wealth with Joe Sugg, where faith anchors, family fuels, fun lights the way. And financial freedom becomes generational. Real people, real business, real purpose. Subscribe, share with a fellow builder, and we'll see you next time. Let's keep building one last. Let's go until next time.