ABOUT THIS EPISODE
You've added a new service. You're excited. You post about it on Instagram, mention it to a few clients, maybe update your website. A few weeks pass. Crickets. What went wrong?
Most new service launches fail not because the service is bad—but because the groundwork wasn't laid before the marketing began.
In this episode from Kendall's "What the Wellness Center?!" series, she walks through five essential checkpoints every wellness center owner should complete before launching a new service. These questions aren't just strategic housekeeping—they become the foundation of every marketing message you'll use.
The five checkpoints cover: whether the service genuinely complements your existing offerings; whether the name is clear and confusion-free; what problem it solves and how clients benefit; who the target client is and what they actually want; and how to price it intentionally relative to local competitors while ensuring profitability.
Once those questions are answered, Kendall adds two practical launch strategies: share with your existing client base first—"and often"—and offer exclusive access or a discount to current clients as an early incentive.
At just over two minutes, this is one of the most concise and actionable episodes in the archive. If you've ever launched a service that didn't gain traction, or if you're preparing to add something new, these five checkpoints will change how you approach the entire process.
Get all the links, resources and show notes here: https://wellnesscentercreators.com
And for information Bloom and Grow Monthly Mastermind Groups, go to: https://www.wellnesscentercreators.com/group-coaching
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