ABOUT THIS EPISODE
Webflow Conf just wrapped in Boston, and I wanted to talk to someone who spends as much time building the Webflow community as he does building on it. My guest is Rick Bossenbroek, a Webflow Global Leader for Amsterdam and the founder of Uncode. He was also a Builder of the Year nominee at this year's Conf. We talk about what Source and the new marketing features mean for the community, whether the Global Leader program has a future now that Webflow's community team has shrunk, and how years of unpaid community work turned into real client trust. Rick also runs Day 42, a builder community for people with day jobs, and RunClubs.nl, a directory for Dutch run clubs that he is quietly trying to turn into a Strava competitor.
Check out Rick Bossenbroek:
https://www.instagram.com/rickbossenbroek/
https://www.linkedin.com/in/rick-bossenbroek/
Also mentioned:
Timothy Ricks: https://www.timothyricks.com/
Chris Skitch: https://www.linkedin.com/in/cskitch/
Sandeepsingh Sisodiya: https://www.linkedin.com/in/sandeepsisodiya22/
Uncode: https://www.uncode.nl/
RunClubs.nl: https://runclubs.nl/
Day 42: https://day42.co/
Mollie: https://www.mollie.com/
Strava: https://www.strava.com/
🙋♂️ About Janne
I'm Janne, a freelance Webflow developer and podcast host based in Finland. On this channel, I talk to agency owners, award-winning designers, and experienced builders about the business and strategy side of creative work. I also try out new apps, exciting features and share what I learn from my journey.
🎙️ About Webflow and Friends
Webflow and Friends is my interview show for the Webflow community. Every episode I talk to a different designer, developer, or agency owner about how they actually work: what they build, how they price it, what they've changed their mind about, and what's annoying them in the tooling right now.
Timestamps
00:00 What Webflow Conf means for the community
02:30 How Source could open Webflow to new builders
04:32 Intro
05:53 From introvert to community builder
07:28 Starting the Dutch Webflow community
09:03 Becoming a Global Leader and running watch parties
11:51 What he'd fix about the Global Leader program
13:41 Day 42: unlocking builders' potential
19:01 Partners, Mollie, and the Build House plan
22:13 Boston, the watch party, and the Builder of the Year nomination
24:54 Favorite Webflow Conf announcements
28:18 Webflow Optimize, Analyze, and the cookie banner rant
33:46 Has community building actually grown his business?
36:53 Building communities: the secret sauce
40:32 Just do it: starting something in Helsinki
44:14 RunClubs.nl: how it started
46:58 Building the run club platform with AI
52:17 Ads and monetization, carefully
56:26 Where to find Rick
57:20 The Finnish Line
