Episode #39: Challenges and Opportunities in Crypto PR with Samantha Yap from YAP Global

On this episode, we’re joined by Samantha Yap, Founder and CEO of YAP Global. Samantha and her team aim to share the stories of crypto companies and projects that are bringing true value to the world.

We discuss:

- The challenges for PR in the crypto industry.

- Why finding quality crypto PR talent is difficult.

- The common misconceptions about crypto in the media.

- The most relevant marketing channels for crypto companies.

- Common mistakes traditional media companies make when entering the crypto space.

- Why crypto domains and wallets need to serve a real function.

- What success looks like for crypto PR campaigns.

- The importance of having a crisis communication plan in place.

- Advice for newcomers looking to enter the crypto PR space.

Thanks for listening to Waves in the Finoverse, brought to you by Finoverse. If you enjoyed this episode, please leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

Resources: 

- https://yapglobal.com/

#Fintech #Crypto #Web3

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