67. The Case for Human Content in an AI-Flooded World with Kyle Porter

Kyle Porter spent 12 years covering golf for CBS Sports before walking away at the end of 2024 to launch Normal Sport, his own golf media business. In this conversation, Kyle shares what led him to leave a stable, high-profile role for the uncertainty of entrepreneurship, and why he's betting his entire career on a simple conviction: as AI floods the internet with commodified, average content, people will crave real human work more than ever. Kyle explains why sports may be the last true frontier for humanity (nobody wants to watch a robot make the shot), what it means to write with heart and a distinct perspective, and why original reporting and genuine emotion are things AI simply can't replicate.Normal Sport: https://www.normalsport.com Get Jacob’s Book for Free: https://www.masteryourfirstjob.com/free Visit Our Website: https://wavesbusinesscoaching.comConnect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/Subscribe to the Waves Business Coaching Podcast:YouTube: https://www.youtube.com/@wavesbusinesscoachingSpotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QWApple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.com