ABOUT THIS EPISODE
When was the last time you listened to a podcast or watched a YouTube video? What parts of that particular show inspired or moved you? Or did you find yourself skipping through the whole thing because it was tedious or too long?
When it comes to creating your own, learn how to start and improve your audience retention and watch time and ensure that you put out content that is valuable as it is entertaining.
Key points covered in this episode:
✔️ You have a great guest coming in to talk about a relevant topic, and you've already informed them that the episode will be a maximum of 30 minutes. The conversation gets deep, and suddenly, it's already an hour! Shows are supposed to be fun, inspiring, and valuable, but creators often forget to watch that length of time.
✔️ How long should your videos be in 2022? There are certainly a lot of factors for you to discover the right answer for yourself and your channel that will depend on your content and your audience. Maybe you are into creating educational podcasts or quick tips placed on YouTube that can be repurposed into an audio podcast — a show that is five to 10 minutes long would be a great length.
✔️As creators and hosts, it is our job to get interviews and stories with many golden nuggets within the show. But really, it can't be inspiring and effective if you don't strategize how to deliver the topics, create a structure and watch the length of time.
✔️Consider the length of your conversational and interview podcasts. I always recommend 20 to 30 minutes max on the interview to our clients. Have a structure and have the host talk to the guest about three things within that topic. In that way, you keep it focused and direct to the point.
✔️ If you are repurposing a podcast onto YouTube, I do not suggest going over 30 minutes, especially for those conversational and interview podcasts. Unless you have a huge following, more people are prone to watch that and binge listen to your podcast even at a longer length.
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