ABOUT THIS EPISODE
Most experts don't realize their website is speaking a completely different language than their potential clients are searching for. 😮
The solution is usually pretty simple…
…but it’s easy to miss this entirely because you’re too close to your own work.
You know exactly what you do.
You understand your transformations inside and out.
But your potential clients are searching using very different words.
If your website isn't speaking their language, you're invisible to them where they are actively looking for someone like you.
Today I’m sharing my interview with Laura Jawad, an SEO strategist who helps service providers build stronger online reputations and connect with people actively searching for their services, on what is currently working in SEO (and the quick win you can get today!)
With a background as a PhD-trained scientist, Laura brings a research-minded, evidence-based perspective to visibility. She’s built two businesses through search herself, and now helps values-led entrepreneurs create long-term, reputation-driven visibility across both traditional search and emerging AI tools.
This is for you if you've been wondering:
- How do I actually attract clients (not just traffic) through SEO?
- What does a realistic content marketing strategy look like for a small business?
- Why does everyone say SEO takes 6–12 months? What am I supposed to do in the meantime?
- Is my website actually saying what I do in a way people can find?
- How do I create content that matters and ranks?
Let's dig in and make it work for you.
Join Laura's free webinar: Get Found in the Age of AI: What's Changed, What Hasn't, and What to Do First So That You Show Up Where Your People Are Searching. Attendees will leave with real, standalone value whether they enroll or decide to take what they learn and run with it on their own. (But trust me, Laura is brilliant - you do not want to miss this!)
➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/seo-content-marketing-strategy-laura-jawad
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*Note: This may contain an affiliate link, which means if you click and buy, I'll earn a commission at no extra cost to you. I never recommend things I don't love or haven't used. 🫶
If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer every single day. Get started for $7 a month at https://plugandgetpaid.com/?ref=megan-loehr
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