Episode #80. The Generativity Advantage: The Coming Explosion In Entrepreneurial Innovation with Mohammad Keyhani

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Unknown What is generativity? It's the new for entrepreneurial value creation.
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Professor Mohammad Kiani explains how generative tools are rewriting.
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the rules of value creation, and how the biggest economic.
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shift ahead is entrepreneurial, not organizational.
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If you are unclear about where the.
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economy is heading, this conversation.
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will reframe your assumptions.
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This is the Value Creators.
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Podcast, your source for a new kind of business education.
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Escaping from Business administration mode and entering dynamic entrepreneurship.
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mode, we're guided by entrepreneurial.
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economics, which is the source of all.
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Professor Kiani.
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Welcome to the Value Creators Podcast.
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Yes, it's an honor.
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And, you're coming.
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back to us from our former economics show business podcast.
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So let's start with a definition.
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How do.
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you define generativity.
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Yeah. One of the examples I liked in your book or helped me understand.
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was the Apple App Store, which is a generative platform for developers.
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Right.
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And one of the main attractions for platform, the iPhone, it's because it's got so many apps.
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So this is a really interesting dimension.
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Doctor.
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Kiani which is the control versus freedom.
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So everything we've.
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been taught in business historically is about command and control.
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And you know, as you say, developing products and making.
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that the standard in the marketplace.
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And you you talk about surprise, which, you know, a lot of.
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businesses would, would rebel at, but let users and third.
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party independence surprises with unexpected innovations.
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So how do you think about surprise?
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That's a that's an exciting concept.
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Which.
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Right.
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Not a lot of that kind.
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from complex adaptive systems I like is the idea of constraints which is.
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Right.
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And therefore their freedom.
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into design because you spend a lot of time about design in your book.
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The generativity advantage I should have mentioned the title.
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But how can good the generativity.
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advantage.
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So how can you design for free use and innovation and creativity that users are going.
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to have?
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How do you design that?
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Yeah.
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Yeah.
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So.
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Yeah. Cloud computing is coming to mind like AWS doctor Kiyani.
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So you know they provide the the rented or shared computing.
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But over time they've added security and machine learning and all kinds.
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of additional tools that maybe came from users.
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But then became incorporated for all users.
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And the the platform becomes more valuable.
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Is that is that valid?
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Yeah.
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Although Amazon might jump in once when they see the opportunity developed later.
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Yeah.
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Yeah.
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So let let's get a little bit more into design.
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I don't.