ABOUT THIS EPISODE
How To Make Your First Million: Why Most Entrepreneurs Fail - Kristin Zhivago And Harry Sardinas
Your product isn't why you're struggling. Your ego is. 💥
Most founders believe great products sell themselves.
Kristin Zhivago, CEO of Zhivago Partners, has spent decades helping companies grow revenue by uncovering one simple truth:
Customers don't buy what you love. They buy what solves their problem. 🎯
Success comes from listening, not assuming.
🔍 Talk to customers regularly
🤝 Understand their real challenges
⚡ Remove friction from the buying process
📈 Build systems that scale
🎯 Focus on customer truth, not founder opinion
The fastest path to growth isn't proving you're right—it's learning what your customers need.
About the guest:
Kristin Zhivago is CEO and founder of Zhivago Partners, a revenue growth systems company. She has decades of experience performing revenue growth turnarounds for companies of all sizes, from startups to IBM. She is the author of "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy" and is a world-recognized expert on the customer's buying process.
00:00 – Introduction
02:00 – 5 Steps to Your First Million
04:00 – Why Sales = Freedom
06:00 – Get Over Your Ego
08:00 – Learn From Customers
10:00 – Remove Sales Friction
12:00 – High-Ticket Sales
14:00 – Marketing That Works
16:00 – Customer Truth
18:00 – AI vs Human Sales
20:00 – Customer Retention
22:00 – The 3-Way Growth Strategy
24:00 – Amazon’s Success Formula
26:00 – Startup Growth Lessons
28:00 – Build a Strong Brand
30:00 – Customers Become Your Sales Team
32:00 – Why Selling Is Broken
34:00 – AI in Sales
36:00 – Where to Find Christine
38:00 – How Sales Changed My Life
40:00 – Explain, Don’t Sell
42:00 – Final Advice
44:00 – Outro
About The Host:
Get ready for Harry Sardinas Speaking, where inspiration meets action! He has spoken at the same events where world-class speakers such as Tony Robbins and Les Brown also spoke.
Harry Sardinas is a Business Growth Strategist, Empowerment, Public Speaking, and Leadership Coach based in London. Through Harry Sardinas Coaching, he inspires and empowers entrepreneurs, gold medalists, celebrities, investors, millionaires, and leaders to unlock their full potential, achieve business success, and make a lasting impact in their industries.
With 288,000+ followers and a mission to recognize entrepreneurs and connect visionary investors with business opportunities, Harry Sardinas Events, such as Speakers Are Leaders Awards and Entrepreneurs Are Leaders, empowers individuals to grow, lead, and create lasting improvements in their lives and businesses.
Harry Sardinas Workshops help companies transform their products into global brands both from the stage and in front of the camera through his signature program, Speakers Are Leaders, which has reached over 10,000 attendees on stages worldwide and more than 1 million people online.
🎙 Harry Sardinas Podcast Unstoppable features over 500 millionaires and entrepreneurs who share their journeys, challenges, and key lessons on how they have grown their businesses. We believe every founder has the potential to be wealthy, healthy, and happy. To join this empowering movement, book your spot here: https://www.harrysardinas.com/Podcast
👉 Explore events, speaking, branding, and marketing solutions for entrepreneurs and influencers here: https://linktr.ee/harrysardinas
📩 Whatsapp Harry Sardinas at +44 7775 596554 to collaborate. -
***********************************************************
Getting featured is free. 🎧 Listening is free. But creating this podcast takes time, energy, and resources. If you’d like to support Harry’s mission to inspire people worldwide, contribute here: https://support.harrysardinas.com/e/unstoppablepodcast
Your support keeps the Unstoppable Podcast alive and growing.
***********************************************************
IMPORTANT: Earnings and Legal Disclaimers
We don’t believe in get-rich-quick programs or guarantees of specific outcomes. We believe in hard work, adding value, and serving others, and our programs are designed to help you achieve those goals. As stated by law, we cannot and do not make any guarantees regarding your ability to achieve financial results, earn money, or improve your health using our ideas, information, programs, or strategies. Your success depends on your own efforts, skills, and circumstances, which are beyond our control.
We are here to support you by sharing our strategies to help you progress, but nothing on this page, any of our websites, videos, marketing materials, or in our emails constitutes a promise or guarantee of future earnings, financial outcomes, or health improvements. Any financial or health-related examples, estimates, projections, or past results referenced are for illustrative purposes only and reflect the views of the hosts and guests. They should not be considered as exact, actual, or assured results. If you have any questions, please contact us at hello@harrysardinas.com
"Unstoppable Podcast - Harry Sardinas," podcast brings you inspiring conversations with influential millionaires, angel investors, property investors, thought leaders, and entrepreneurs who are making a massive difference in the world with their innovative products and services.
Your product isn't why you're struggling. Your ego is. 💥
Most founders believe great products sell themselves.
Kristin Zhivago, CEO of Zhivago Partners, has spent decades helping companies grow revenue by uncovering one simple truth:
Customers don't buy what you love. They buy what solves their problem. 🎯
Success comes from listening, not assuming.
🔍 Talk to customers regularly
🤝 Understand their real challenges
⚡ Remove friction from the buying process
📈 Build systems that scale
🎯 Focus on customer truth, not founder opinion
The fastest path to growth isn't proving you're right—it's learning what your customers need.
About the guest:
Kristin Zhivago is CEO and founder of Zhivago Partners, a revenue growth systems company. She has decades of experience performing revenue growth turnarounds for companies of all sizes, from startups to IBM. She is the author of "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy" and is a world-recognized expert on the customer's buying process.
00:00 – Introduction
02:00 – 5 Steps to Your First Million
04:00 – Why Sales = Freedom
06:00 – Get Over Your Ego
08:00 – Learn From Customers
10:00 – Remove Sales Friction
12:00 – High-Ticket Sales
14:00 – Marketing That Works
16:00 – Customer Truth
18:00 – AI vs Human Sales
20:00 – Customer Retention
22:00 – The 3-Way Growth Strategy
24:00 – Amazon’s Success Formula
26:00 – Startup Growth Lessons
28:00 – Build a Strong Brand
30:00 – Customers Become Your Sales Team
32:00 – Why Selling Is Broken
34:00 – AI in Sales
36:00 – Where to Find Christine
38:00 – How Sales Changed My Life
40:00 – Explain, Don’t Sell
42:00 – Final Advice
44:00 – Outro
About The Host:
Get ready for Harry Sardinas Speaking, where inspiration meets action! He has spoken at the same events where world-class speakers such as Tony Robbins and Les Brown also spoke.
Harry Sardinas is a Business Growth Strategist, Empowerment, Public Speaking, and Leadership Coach based in London. Through Harry Sardinas Coaching, he inspires and empowers entrepreneurs, gold medalists, celebrities, investors, millionaires, and leaders to unlock their full potential, achieve business success, and make a lasting impact in their industries.
With 288,000+ followers and a mission to recognize entrepreneurs and connect visionary investors with business opportunities, Harry Sardinas Events, such as Speakers Are Leaders Awards and Entrepreneurs Are Leaders, empowers individuals to grow, lead, and create lasting improvements in their lives and businesses.
Harry Sardinas Workshops help companies transform their products into global brands both from the stage and in front of the camera through his signature program, Speakers Are Leaders, which has reached over 10,000 attendees on stages worldwide and more than 1 million people online.
🎙 Harry Sardinas Podcast Unstoppable features over 500 millionaires and entrepreneurs who share their journeys, challenges, and key lessons on how they have grown their businesses. We believe every founder has the potential to be wealthy, healthy, and happy. To join this empowering movement, book your spot here: https://www.harrysardinas.com/Podcast
👉 Explore events, speaking, branding, and marketing solutions for entrepreneurs and influencers here: https://linktr.ee/harrysardinas
📩 Whatsapp Harry Sardinas at +44 7775 596554 to collaborate. -
***********************************************************
Getting featured is free. 🎧 Listening is free. But creating this podcast takes time, energy, and resources. If you’d like to support Harry’s mission to inspire people worldwide, contribute here: https://support.harrysardinas.com/e/unstoppablepodcast
Your support keeps the Unstoppable Podcast alive and growing.
***********************************************************
IMPORTANT: Earnings and Legal Disclaimers
We don’t believe in get-rich-quick programs or guarantees of specific outcomes. We believe in hard work, adding value, and serving others, and our programs are designed to help you achieve those goals. As stated by law, we cannot and do not make any guarantees regarding your ability to achieve financial results, earn money, or improve your health using our ideas, information, programs, or strategies. Your success depends on your own efforts, skills, and circumstances, which are beyond our control.
We are here to support you by sharing our strategies to help you progress, but nothing on this page, any of our websites, videos, marketing materials, or in our emails constitutes a promise or guarantee of future earnings, financial outcomes, or health improvements. Any financial or health-related examples, estimates, projections, or past results referenced are for illustrative purposes only and reflect the views of the hosts and guests. They should not be considered as exact, actual, or assured results. If you have any questions, please contact us at hello@harrysardinas.com
"Unstoppable Podcast - Harry Sardinas," podcast brings you inspiring conversations with influential millionaires, angel investors, property investors, thought leaders, and entrepreneurs who are making a massive difference in the world with their innovative products and services.
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