UBC041 - Clive Ormerod

Clive Ormerod is CEO of AS Colour, the Auckland-based premium apparel company that has built its reputation on design integrity and attention to detail. His career has spanned Nike (where we first met Clive), Les Mills and now apparel, but a through-line runs across it all: an instinct for connecting with people on a deeper level. At AS Colour he is steering the business through growth and global expansion, while keeping the emphasis on culture, values and the way people feel when they encounter the brand.

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In our conversation, Clive reflected on how much of leadership is about presence and consistency. Success, he suggested, is not about chasing the biggest goals but about making a meaningful impact, whether that’s in how you serve customers, how you build a team, or how you balance responsibilities with personal wellbeing.

We spoke about the importance of language in shaping mindset, the need to create environments where others can thrive and the small, repeated choices that ultimately define a culture. For him, accountability, kindness and curiosity aren’t abstract ideals but practical levers for navigating change and building trust.