Be Human: Why Authenticity Crushes Lazy AI

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We talked about this a few episodes ago, and it's about AI and AI content and
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the algorithm sometimes even favoring AI because the algorithm loves volume.
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But at the end of the day, people, people love things that are real.
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And, you know, look, it could be anything. It could be an off-the-cuff story from your life.
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That'll smoke a dozen AI, 10 times your growth carousel posts.
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I mean, how many have you seen of that today?
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How many lead gen content posts have you seen in the last 24 hours?
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Promising you with our tool, we will create for you massive lead gen opportunities.
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Look, I've got an email that seems to grab all those.
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It's a throwaway I've been using for years. I'm signed on to every list from
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every heavy hitter and every small hitter on the planet.
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It gets hundreds of emails a day. If I told you that the ebb and flow was leaning
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towards auto-generated or minimally invested AI content, just promoting lead
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gen and promoting getting in front of people,
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promoting AI call bots,
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promoting all this slop, just this.
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Look, we all look at things a little bit differently. I'm not anti-AI.
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Look, I use AI even for this podcast to clean up the vocals because it's a lot
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easier than spending an hour audio engineering a seven-minute or six-minute audio clip.
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So, sure, I run it through an AI voice cleaner.
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It doesn't change the words that I'm saying. It doesn't change my voice.
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It doesn't change my tone. It cleans up my lisp and it maybe takes away some
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of the vocal pops and normalizes my volume because I am energetic and I move
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around while I'm talking and making these.
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I can't just sit still, so I'm moving and there's fluctuations.
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AI can be a wonderful tool in many things. And even in music,
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people are arguing these days about the Suno app and how AI is destroying the music business.
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The reality is it's an amazing tool for stem separation. For anybody who actually
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does, like, work in a DAW and is into the audio world, you know,
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for stem separation, it's a fantastic tool.
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Not going to write a rock album with it, though, because it's going to sound
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pedestrian and every song's going to sound the same.
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And they really do. And look, I'm a Suno user just because I was curious.
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I was making joke stuff about the Knicks players. I was literally making dozens
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of songs, 80s rock-style songs
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about the Knicks that were making me and my family crack up and laugh.
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I usually do it during the games when they're winning when they're losing i'm
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throwing things at the wall like the last couple of the last four games but
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that's neither here nor there when this post it might be more it might be it
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might the streak might be snapped let's hope.
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End of the day ai is always going to be here at this point so you have to take
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the human element of yourself and start promoting that more you know.
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You want to take a voice note from the car? That's gold.
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You know, stutter, laugh, drop a curse word if it fits.
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That's the stuff that's going to stick every time. Something that feels real.
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Something that feels human.
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The lazy AI is just flooding our feed constantly with that soulless slop.
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I yell it out at my computer all the time. I'll scroll through LinkedIn and
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see like five in a row and be like, oh man, F me. Can't they just stop?
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The real way to win and for you to
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win is by being unapologetically you and that's
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something i've been saying for years literally was that the
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hero text on my my website for four years be unapologetically you you know imperfections
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and all right it's it's your imperfections are what makes you unique it's what
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makes you somebody to listen to it makes you something that has a grip or a grab to it you know it's.
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It's easy to mail it in. It's easy to use ChatGPT and Gemini and Claude and
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Grok and, you know, Nano Banana and all these things.
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But how many Nano Banana images have you seen online?
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I use it for episode images for the website and, you know, screwing around. That's pretty much it.
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I'm not going to rely on it heavy. I actually drew a hilarious,
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you know, I drew it in Procreate on my iPad, like a stick figure colored in
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type of something a kid would do in grade school,
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for New Year's with a 2026 and a boat with a fish hook and some crappy fish drawing around.
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Yeah, you know, it was absolute garbage, the image. But I made it because I
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thought it was funny. I was sitting on my couch.
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I made it the day before, and I was like, I'll post this on New Year's, and that was that.
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So look, the riff of the day about AI and about you being you as a person is
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that robots can write words, but humans drop truth bombs.
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Every time you've got a, you know, as they call it, a microphone moment,
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a pipe bomb moment with the microphone, and you see they drop the mic.
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Those moments are always human. You can't manufacture those with AI in a way
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that's really going to move people and shake them to their core.
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They might say, oh yeah, nice, bro, good.
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But you're never going to move anybody. You're never going to affect change in anybody.
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And you're never going to make a difference if all you do is rely on AI,
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especially if it's just a generic AI like a chat GPT, and you're not leveraging
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something like a digital mind where you're feeding it thousands of lines and
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millions of words of content of your own.
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If you're doing that, we could argue it a little more.
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But when you're just literally mailing it in.
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It's just not it. You know, the AI is just not going to be that type of thing
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where you're going to get a massive reaction and really change things up.
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So, look, that's it for today.
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I totally forgot to do the riff of the day. You know, it's not even on my note
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screen here, hilariously enough.
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I completely omitted to write the riff of the day, so I'm going to make one
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up as we go. The riff of the day is real simple.
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Don't rely on AI.
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Rely on the person that you see in the mirror. And with that, I will leave you.
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Today was another episode of Unfiltered and Unshakeable. I'm Steve Lichtman,
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and just thank you for being here.