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[SPEAKER_00]: welcome to Uncluttered and Unfiltered.
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[SPEAKER_00]: The podcast urging you to let it go and don't look back.
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[SPEAKER_00]: We've nationally acclaimed professional organizer, Christine Stone, and self-proclaimed hot damn mess radio and TV personality, Eden Kindle.
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[SPEAKER_01]: Welcome everyone to Uncluttered and Unfiltered.
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[SPEAKER_01]: We have a special episode for you today because Christine and all of her scrolling came across
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[SPEAKER_01]: a project that is really of interest to us because it's another woman who recognized that there are a lot of us out there looking for connection.
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[SPEAKER_01]: So before we're going to chat for a minute before we bring this guest on, but tell us a little bit about what you uncovered, about brim.
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[SPEAKER_03]: Well, I first of all, I accidentally ran into them and it just peaked my interest because they haven't even started yet.
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[SPEAKER_03]: It launches Friday, March 17, 13 March 13.
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[SPEAKER_03]: And it's of course when she said over 55 finding new friends activity groups in affinity groups, it just it caught my attention.
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[SPEAKER_03]: So I kept following them to see what it was really all about.
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[SPEAKER_03]: And I think it's going to be great.
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[SPEAKER_03]: I think it you find local women in your area to make friends to do activities with.
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[SPEAKER_03]: I just think it's great.
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[SPEAKER_03]: And it's
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[SPEAKER_03]: What was that one hinge app or whatever refined friends or what yeah fine friends yeah it's out like that because this is for over women over 50 so it's a different demographic yeah I love it and and you have said from day one that
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[SPEAKER_01]: the biggest problem facing our age group, if I don't know if it was, it's the biggest, but you've certainly said that it is a big problem, and that is finding that connection, which leads me to something I wanted to share with you while we're waiting for Ryan, who is the entrepreneur we're talking about, while we're waiting for her to join us, I wanted to share something that happened and thank everyone.
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[SPEAKER_01]: So I started realizing that we were getting a really extraordinary amount of emails from companies wanting to collaborate with us and our download numbers were going up a little bit and it's like, what is happening here?
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[SPEAKER_01]: What has, what has changed?
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[SPEAKER_03]: Well, they thought I'm going to dance a disco dance if we double or a followers by that's true.
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[SPEAKER_03]: I'm sure that word got out.
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[SPEAKER_01]: That's what happened.
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[SPEAKER_01]: Okay, well that was happening.
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[SPEAKER_01]: There are a couple of these websites that highlight certain categories of podcasts to make them more searchable.
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[SPEAKER_01]: The first one is feed spot.
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[SPEAKER_01]: So we got a letter from feed spot saying we wanted to let you know that you have been selected by our panelists as one of the top 70 women over 50 podcasts on the web.
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[SPEAKER_01]: So I was like top 70 that's lower than I wanted to be.
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[SPEAKER_01]: We're number 31 on that particular
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[SPEAKER_01]: There's another list.
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[SPEAKER_01]: This one is from the Depod Ranker.
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[SPEAKER_01]: And Pod Ranker wanted us to know that our show came in at number 8 on their older ladies podcast 2026 list.
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[SPEAKER_03]: Now, they're just trying to be nice.
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[SPEAKER_01]: We're following this whole thing.
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[SPEAKER_01]: And this is, this is how they described us to their, to their audience.
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[SPEAKER_01]: Christine and Eden, the contrast between a professional organizer and a self-described over-scheduled disorganized co-host, makes for such a fun dynamic.
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[SPEAKER_01]: Over 180 episodes, and you can still hear that chemistry.
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[SPEAKER_01]: I like that.
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[SPEAKER_01]: I like that.
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[SPEAKER_01]: I like that we're on a list that is designed for women who are looking for a podcast.
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[SPEAKER_03]: Exactly, over 50.
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[SPEAKER_01]: So there's a lot of stuff.
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[SPEAKER_03]: Really aren't that many out there.
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[SPEAKER_01]: You're right.
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[SPEAKER_01]: And also, that's another reason why we continue to ask you, share us with one friend.
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[SPEAKER_01]: Because as you may remember from past episodes, we have promised you a
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[SPEAKER_01]: to come attend, that starts at 5 p.m. wraps up a 30 or nine at the latest.
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[SPEAKER_03]: Yeah, we could say nine.
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[SPEAKER_03]: I'll stay out a little later for this.
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[SPEAKER_01]: That is late for you.
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[SPEAKER_01]: You will have to be on a weekend.
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[SPEAKER_01]: Yes.
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[SPEAKER_01]: And there will be 70s and 80s music.
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[SPEAKER_01]: There will be Christine dancing.
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[SPEAKER_01]: Oh, yeah.
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[SPEAKER_01]: Yeah.
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[SPEAKER_01]: Thinking to some osmons.
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[SPEAKER_03]: Oh, my god, that's a definite.
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[SPEAKER_01]: Yeah, so we just have to, we just have to see a double in our numbers.
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[SPEAKER_03]: Yes.
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[SPEAKER_01]: We're not sharing what that looks like with you exactly because that would be uncouth.
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[SPEAKER_03]: Right, I agree.
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[SPEAKER_01]: It's not done.
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[SPEAKER_01]: It's just not done.
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[SPEAKER_03]: I agree.
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[SPEAKER_03]: I, I definitely think it can happen.
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[SPEAKER_03]: I have faith in our community.
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[SPEAKER_03]: So.
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[SPEAKER_01]: as do I. Oh, she's here.
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[SPEAKER_01]: Good.
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[SPEAKER_01]: There she is.
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[SPEAKER_01]: There's right.
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[SPEAKER_01]: The reason she's right to be here.
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[SPEAKER_01]: We're still happy to have you Ryan and the reason you didn't struggle to hop on this with us is because you are not a gen X her.
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[SPEAKER_01]: So you didn't have all of the little issues that Christine and I had trying to go on an online.
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[SPEAKER_02]: I'm surprised.
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[SPEAKER_02]: Like I was saying before, I'm not super technically capable.
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[SPEAKER_02]: So I'm glad it went pretty smooth.
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[SPEAKER_01]: it really, really did.
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[SPEAKER_01]: We're happy to have you.
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[SPEAKER_01]: We have so many questions.
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[SPEAKER_01]: But now that we are face to face and we see that you are not 50, not 60, let's start there like you are somebody who's recognizing that lack of community that limit of a certain age field.
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[SPEAKER_02]: Yeah, so I'm 35.
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[SPEAKER_02]: I get this question a lot.
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[SPEAKER_02]: Like, why are you building something for a woman over 50?
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[SPEAKER_02]: I have some of my whole career building communities.
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[SPEAKER_02]: I'm a community builder.
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[SPEAKER_02]: I see the problems with like loneliness and isolation.
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[SPEAKER_02]: The every age group is dealing with right now.
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[SPEAKER_02]: And then I've also spent my whole career designing with and for intergenerational, especially for people over 55.
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[SPEAKER_02]: So really it's just like the through line of what I've been doing, what I've been researching around community and felt like,
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[SPEAKER_02]: this was a demographic that is just so profoundly failed by the market and wanted to do something there, felt like I had the right skills to do it.
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[SPEAKER_02]: I work with an intergenerational team, so yeah, I am the CEO and founder and I'm 35, but feel super passionate about building something great for women over 50.
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[SPEAKER_01]: And let's be honest, could somebody my age do what you're doing right now?
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[SPEAKER_01]: Yes, I'm sure there's somebody out there with those, that skill set, but we're just glad you're here.
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[SPEAKER_01]: Yeah, we're really grateful.
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[SPEAKER_01]: We're really grateful.
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[SPEAKER_01]: Christine has a lot of questions.
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[SPEAKER_01]: She's the one who discovered you.
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[SPEAKER_03]: I'm the one that just covered you on TikTok.
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[SPEAKER_03]: I want to talk about this rolling and this was a month ago or whatever.
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[SPEAKER_03]: And I said, oh my gosh, she's perfect because I don't see anything like this out there.
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[SPEAKER_03]: How did you decide to start this?
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[SPEAKER_02]: Yeah, so I started out doing a lot of, well, let me back up in 2016, I got a full-bright research grant to study the way that women age and community in Nepal.
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[SPEAKER_02]: So I was living in Nepal for one year studying that, you know, how women connect across generations and in age and community.
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[SPEAKER_02]: And I was just so blown away about by how different that is than the way we think about community here in the US.
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[SPEAKER_02]: So that was happening.
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[SPEAKER_02]: I was researching that thinking a lot about that.
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[SPEAKER_02]: And then like I said before, I'm a community builder.
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[SPEAKER_02]: This is like what I love to do.
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[SPEAKER_02]: I love to be in community with people.
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[SPEAKER_02]: I think it's so important for health and well being for myself.
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[SPEAKER_02]: And so I was building various communities since I got back from Nepal.
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[SPEAKER_02]: And then I started bring about two years ago, and it's taken different forms over time, but really the central thing we've done is code design everything, so if you're not familiar with that term, we bring women into our headquarters here and think about everything from product and marketing and business model with them.
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[SPEAKER_02]: So it's been a series of experiments and code designing over time that ultimately got to this idea around.
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[SPEAKER_02]: community and bringing women together.
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[SPEAKER_02]: And I'm happy to share like how we got there and what it is and all of that.
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[SPEAKER_02]: But yeah, that's kind of how I got to this point of starting a community for women over 50.
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[SPEAKER_01]: And let's talk about what that community would look like to the average user.
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[SPEAKER_02]: Yeah, absolutely.
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[SPEAKER_02]: So we are launching our beta product to our weight list on Friday, March 13th, so just a few days.
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[SPEAKER_02]: And what will be in that product is the ability for women to find new friends, affinity groups and experiences both locally and virtually.
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[SPEAKER_02]: So a few of the things that are in there are pods.
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[SPEAKER_02]: So we pair you with a group of a women that's your pod or really hoping with there is that they're like your companion group that you go through your experience and bring with hopefully you build really deep connections with them and you can suggest your pod like let's attend this brim event together or or do that so that's like your core group in there.
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[SPEAKER_02]: Then in addition to that, there are affinity groups.
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[SPEAKER_02]: So those are based around like interests, life stages, all kinds of things, and users can also suggest their own interest or affinity groups.
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[SPEAKER_02]: Then there's forums, a woman, one of our co-designers, called it Reddit, if it were just for women over 50.
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[SPEAKER_02]: So you're like, I'll sort of sing with other other women, like people who you trust and want to hear from, right?
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[SPEAKER_02]: And then there's things like messaging and other ways to connect one to one with with other women in brim.
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[SPEAKER_02]: Really the idea there are two is that like you can connect with brim or so we call them.
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[SPEAKER_02]: locally in your city, but also say you travel, you can meet up with another woman in another city or plan a trip together somewhere.
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[SPEAKER_02]: So yeah, that's what's it.
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[SPEAKER_02]: Oh, and then I didn't say there's event.
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[SPEAKER_02]: So virtual events and if Brim has opened in your city, which we have to have a certain number of members.
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[SPEAKER_02]: There are local events like Hikes and Meetups, try it with me, like try
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[SPEAKER_02]: in person.
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[SPEAKER_02]: So yeah, that's what's in brain for our beta launch.
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[SPEAKER_01]: You know what it makes me think of without getting religious, but I've attended in a big church setting where they've said, listen, this doesn't have to be a big church.
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[SPEAKER_01]: If you join a small group, that's how you make it small.
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[SPEAKER_01]: And what you've done is you're saying it's going to be huge, but you're going to be in a small group, this pod, which makes it less scary if you're planning to be with the big group
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[SPEAKER_02]: Yeah, it's like showing up to a party with a bunch of friends already.
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[SPEAKER_02]: Yeah, that's great.
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[SPEAKER_03]: This sounds amazing.
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[SPEAKER_03]: I thought it was more just local, but this is even better because you can virtually
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[SPEAKER_03]: meet up with people, which a lot now, especially post COVID, it takes a lot to get us over 55 people out of so I think this is fantastic.
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[SPEAKER_02]: Yeah, wow, so if you prefer to, yeah, because we, you know, when we were thinking about this, we had women who are very introverted to very extraverted and
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[SPEAKER_02]: like how you socialize is really different based on who you are and your preferences.
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[SPEAKER_02]: So we wanted to have different ways that you could plug in and eat in what you were talking about with like the religious community.
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[SPEAKER_02]: It makes anything like a third space.
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[SPEAKER_02]: Have you heard of that term?
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[SPEAKER_02]: Yeah, it's like another space, like I think religious communities have function is that like if you think of your workout group or workout class like those spaces that are a community building that are outside of work and family.
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[SPEAKER_01]: which is something Chris and I were just talking about.
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[SPEAKER_01]: She said, well, you have your community because you're a runner.
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[SPEAKER_01]: You have the running community.
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[SPEAKER_01]: Yeah.
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[SPEAKER_01]: And, and I don't tell Ryan, Chris, what you just said about what happens if I end up all alone.
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[SPEAKER_03]: I said, you have your community, you are runner, and there's such a big group of them.
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[SPEAKER_03]: I said, what if I end up alone in my house, even though I work, and I'm an organizer, and I do.
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[SPEAKER_03]: But, you know, when you're older, I'm thinking, I'm 63, so I'm thinking way down the road, like when I'm 75 or 80 or whatever.
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[SPEAKER_03]: You know, this is so important to have friends.
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[SPEAKER_03]: through that stage of life.
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[SPEAKER_03]: Not just I'm 63, but like 65, 68, 70.
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[SPEAKER_03]: You know what I mean?
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[SPEAKER_02]: Yes.
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[SPEAKER_03]: So important to continue it through.
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[SPEAKER_02]: Yes, I want that too and I think there's like so few systems in place that support us and that like in any phase of life we're going through transitions and when I think about big life transitions I've had friends have been so critical and important to get me through those and like what you're talking about Christine like there's different life phases we're going through from like 50 onwards.
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[SPEAKER_02]: and having the community of women around that can support you and help you through those is really important.
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[SPEAKER_02]: Even I'm so curious to hear about your running group and like what you do together and all of that was sick of all.
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[SPEAKER_01]: We take turns coming up with ideas that could potentially kill each other as well.
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[SPEAKER_02]: Like really long runs, you're going to do that.
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[SPEAKER_01]: Oh, that was an hard enough.
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[SPEAKER_01]: What if we did an adventure race?
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[SPEAKER_01]: We also have to bike and kayak and find our way around without a map.
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[SPEAKER_01]: Okay, let's do that.
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[SPEAKER_03]: Wow.
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[SPEAKER_01]: We're like, we've lived long enough.
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[SPEAKER_01]: Let's just keep me here.
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[SPEAKER_03]: I very, very say through her.
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[SPEAKER_01]: thing is, though Ryan, what you're saying, it sounds almost like you could find that one other woman somewhere in the world that likes playing Majong and going running and also has, you know, maybe it doesn't have any kids and is single, late in life.
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[SPEAKER_01]: You know, there are so many different boxes you can tick off that we keep somebody from maybe connecting, but now geography is
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[SPEAKER_02]: Yes, and we do ask like in the beginning when you're first on boarding we ask a lot of questions about you like how you socialize who you are, what you care about what your interests are.
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[SPEAKER_02]: And without we're working behind the scenes to pair women together who in the pods or in other ways an interest groups who have those shared interests or life stage or whatever that is.
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[SPEAKER_01]: What is the cost for the user?
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[SPEAKER_02]: Yeah, so for our beetle launch, it's a monthly subscription.
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[SPEAKER_02]: It's $19 a month, or if you pay annually ends up being 14 months, so like equivalent to a Netflix subscription.
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[SPEAKER_01]: Yeah, I mean, there's a there's a price you can you can't put a price tag, I guess, on on community.
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[SPEAKER_03]: Yeah, yeah, and new friends.
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[SPEAKER_03]: I mean, I just think that so many people are so lonely and this is such a great idea because they are not.
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[SPEAKER_03]: Like even going out to dinner with somebody or talking to someone virtually, it just, it really helps when you're alone and you don't know what to do.
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[SPEAKER_03]: So I thought this was a great idea for when it was over 50.
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[SPEAKER_03]: Yeah.
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[SPEAKER_01]: Yeah.
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[SPEAKER_01]: Oh, sorry.
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[SPEAKER_01]: Please, you continue Ryan.
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[SPEAKER_02]: I was just going to say that on our pricing, we really went through a lot of phases of like what should that be and ask women what they thought initially we were planning to make it free for women and then we would have brand partnerships inside the product but they told us no that feels weird like we just want this to be a safe like curated, vetted group of women who are in here so that's how we got to the monthly membership in the price.
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[SPEAKER_03]: I agree with that.
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[SPEAKER_02]: I like that.
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[SPEAKER_03]: Yeah, I like that.
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[SPEAKER_03]: I agree.
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[SPEAKER_01]: We have, we have all of our social media and then we have a ladies-only group.
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[SPEAKER_01]: It's uncluttered and unfiltered, ladies-only.
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[SPEAKER_01]: And the women who want to be a part of that know.
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[SPEAKER_01]: that you can make comments on all of our reals and tiktoks and what have you but the world is going to see those.
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[SPEAKER_01]: But then within this one safe space where we have to approve you before you come in.
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[SPEAKER_01]: There's no cost on that but what I'm saying is you just to know that you're now inside a safe space and the person who's commenting isn't trying to sell you anything.
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[SPEAKER_01]: Isn't trying to take advantage of you in any way.
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[SPEAKER_01]: So yeah, so that makes sense.
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[SPEAKER_01]: Yeah, there's a paper security.
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[SPEAKER_02]: Exactly.
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[SPEAKER_02]: And the privacy and, you know, we're not telling your data.
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[SPEAKER_02]: And it's moderated.
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[SPEAKER_02]: So, there's really strict community guidelines to make sure it feels safe for everyone inside.
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[SPEAKER_02]: Oh, that's great.
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[SPEAKER_01]: I hope you have so much success.
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[SPEAKER_01]: I hope you can waste.
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[SPEAKER_01]: by you all the way that, you know, I hope people are being hit by this news the way we were, which was just like, Bravo.
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[SPEAKER_01]: And I'm even more excited now than I know that the people behind it are of all different generations.
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[SPEAKER_03]: Yeah, thank you.
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[SPEAKER_03]: I really appreciate that.
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[SPEAKER_03]: And you know why, like that, because you know one day you're going to be where we are.
18:07.270 --> 18:15.779
[SPEAKER_02]: Exactly, that's the crazy thing every day, every moment, everyone is getting older, but somehow our society has like amnesia about that.
18:16.359 --> 18:20.944
[SPEAKER_02]: I am designing this like truly, I say this a lot to our team and early users.
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[SPEAKER_02]: I'm designing this with the long game in mind.
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[SPEAKER_02]: I'm designing this for myself, for my, you know, future children, all of that.
18:28.412 --> 18:32.856
[SPEAKER_02]: Like this is, yeah, this is for the long term.
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[SPEAKER_01]: How can our listeners get on your waiting list?
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[SPEAKER_02]: So they can join our wait list at HelloBream.com.
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[SPEAKER_02]: You just put in your name, email and zip code.
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[SPEAKER_02]: If they're on, our wait list by March 13th, they'll get access to beta.
18:48.002 --> 18:52.407
[SPEAKER_02]: Otherwise, they'll get access at the public launch in April, mid-April.
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[SPEAKER_03]: OK, that's good.
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[SPEAKER_03]: I have one other question.
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[SPEAKER_03]: How did you come up with that name?
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[SPEAKER_03]: Because it's B&R-E-A-M and I just want our listeners to know that that's how it's spelled so they can find you.
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[SPEAKER_02]: Yes.
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[SPEAKER_02]: Thank you.
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[SPEAKER_02]: Yeah.
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[SPEAKER_02]: So it's Hello-BR-E-A-M.com.
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[SPEAKER_02]: And a Bream is a small fish that swims in a school of fish, and that's how they thrive and survive and do well.
19:17.356 --> 19:18.778
[SPEAKER_02]: So that's where the name comes from.
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[SPEAKER_02]: It's like the idea that community and community support is well-being.
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[SPEAKER_02]: Oh, I love that.
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[SPEAKER_01]: Yes.
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[SPEAKER_03]: Oh, he's living with my minors.
19:28.449 --> 19:40.802
[SPEAKER_01]: So one of the things we do Ryan and we're not going to keep you much past this, but one of the things we do is we always end every one of our episodes with saying something that you can let go and don't look back.
19:41.783 --> 19:49.772
[SPEAKER_01]: Whether that's, you know, something it has to do with organizing because Christine's professional organizer maybe has something to do with
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[SPEAKER_01]: a behavior or just bag if you're carrying around.
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[SPEAKER_01]: So I guess, didn't we say, Chris, did you write down what you came up with?
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[SPEAKER_03]: I didn't write it down, but if you think the time has come, where you can't make new friends, well, you can let that go.
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[SPEAKER_03]: And don't look back.
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[SPEAKER_02]: I love it.
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[SPEAKER_02]: I love it.
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[SPEAKER_02]: I want that comes to mind too.
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[SPEAKER_02]: I love that one, Christina.
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[SPEAKER_02]: It is letting go of not being who you actually are.
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[SPEAKER_02]: Just show up authentically.
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[SPEAKER_02]: I think that's so important when you're building community in friendships.