ABOUT THIS EPISODE
Luis Miguel Saenz is the Chief Commercial Officer of Casa Buena Distribution, a privately held group built to consolidate regional Hispanic food distributors into a single national platform.
He's focused on a market he loves and knows deeply: Hispanic CPG and food distribution. His work sits at the intersection of commercial growth, route-to-market strategy, DSD, retail, and the partnerships that turn strong products into sustainable businesses.
Throughout his career, Luis Miguel has led teams of 400+, managed businesses exceeding $1B in revenue, expanded distribution across markets, restructured complex sales organizations, and helped turn underperforming businesses into profitable growth engines. From Goya Foods and Bimbo Bakeries USA to Borden Dairy and Mars, he has learned that sustainable growth rarely comes from one big move. It comes from having the right strategy, the right systems, and the right people executing together.
