ABOUT THIS EPISODE
The Unboxed show is a space for conversation about brand experiences, the challenges and wins across industries and product types, and the impactful additional brand experiences and affinity created through custom-branded packaging and beyond. Whether you are a startup founder looking to expand your brand's reach, a marketing professional looking for some tips, or an enterprise executive looking for inspiration from industry leaders, we have an episode for you.
This week we are joined by Raphael Farasat. Raphael Farasat (Raph) is an award-winning creative director and strategist based in Laurel Canyon, California. He has branded over 80 startup consumer brands, now collectively valued over $500 million, and led campaigns for globally recognized companies, including Tesla, Sonos, Fox, Catch Restaurants, rag & bone, and sbe hotels. Raph is a founding partner of numerous consumer lifestyle brands, including Last Crumb, BetterBrand, Sweet Nothings, and Barcode. He is a Guest Lecturer on branding at Stanford University and has been featured in various publications such as Creative Boom, Entrepreneur Magazine, Inc., Fast Company, and The Dieline.
Connect with Raphael on LinkedIn: https://www.linkedin.com/in/raphaelfarasat/
Check out Truffl on Instagram: https://www.instagram.com/truffl/
Check out Truffl on LinkedIn: https://www.linkedin.com/company/truffl/
Within each episode, we ask industry experts the following 5 questions:
- What inspired you to get into the custom packaging industry, and how did you get your start in the field?
- How does custom packaging contribute to creating a unique brand experience, and what are some of the most effective strategies you've seen for achieving this?
- Can you share any success stories or case studies of businesses that have transformed their brand through custom packaging and design?
- What are some of the biggest challenges or roadblocks that businesses face when it comes to custom packaging, and how can they overcome them?
- How do you see the future of custom packaging evolving in the next 5-10 years, and what should businesses be doing now to stay ahead of the curve?
This show is sponsored by Merchant Boxes.
Merchant Boxes is the award-winning custom packaging and sourcing agency leading the charge in extended brand experiences. Having worked with some of the biggest brands on the planet all the way to small batch innovative custom projects for small businesses, Merchant Boxes are the standard in custom packaging.
Check them out here: www.merchantboxes.com
