unbillable hours - a podcast about better professional services marketing

C2E14 - Acing case study creation

May 23, 2025

ABOUT THIS EPISODE

Ah, yes: Case studies - the workhorses of consultancy business development! So important to prove you can deliver your proposition! And yet, often in such sorry, sorry states... (Like, really: Many of them are not exactly great). The team invited Lead Comet's James De Roche to discuss why so many case studies don't work, how to fix them, and much more - listen to their conversation here!

Episode guest

James De Roche, founder, Lead Comet

Credits
Voices, production, etc. by Ash and Flo
Creative and design advice by @calmar.creativ
Into, outro voiceover for the unbillable hours podcast by @iamthedakota
Music also by @iamthedakota

Show notes
Find Lead Comet's website over at: https://leadcometdigital.com/
Follow James on LinkedIn here: https://www.linkedin.com/in/jamesleadcomet/

Business

Management

Marketing

English

United States

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IN THIS EPISODE

james de roche

lead comet

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