108: EBITDA Doesn't Equal Value—And Here's Why That Costs You with Paul Maskill

Stop relying on EBITDA for business valuation. Learn why this common metric often misleads buyers and sellers during negotiations.

Many business owners rely heavily on EBITDA to justify their company value, but potential buyers often view this number with skepticism. This boardroom briefing breaks down why that discrepancy exists and how focusing solely on this figure can derail a deal. Understanding the limitations of this metric is essential for anyone preparing to sell their company or looking to acquire one.

Paul Maskill explains the reality behind the numbers, providing clarity on why buyers look past standard accounting figures to assess true risk. You will gain a clearer perspective on how to present your financial health accurately without falling into common valuation traps.

In today's briefing, Paul discusses:

• Misconceptions about EBITDA
• Cash flow vs. EBITDA
• Owner dependency and business durability
• Due diligence and market realities
• Long-term value creation and patience

If your business looks successful on the outside—but feels tight, stressful, or unclear underneath—this podcast is for you. If you want to be interviewed on the podcast email me at paul@thebluecollaradvisors.com