What If The Algorithm Understands Your Audience Better Than You Do

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They're not worried about you or your feelings at all.
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They're worried about satisfying the viewer.
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Maybe it's because when you open anything on YouTube Studio as a creator, you're blasted with the performance of your last uploaded video.
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The 10 of 10 is you're like, oh my god, I don't understand YouTube.
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And it might be your best video you've ever put out.
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So what a lot of smaller channels will see is they'll see a bunch of random channels with random videos suggesting views.
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And you're like, well, that's the wrong viewer.
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Not necessarily.
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It might actually be your exact viewer.
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Hey, welcome back to the only podcast that has no idea how many views we're going to get on this particular video.
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I'm Travis, and I'm here with Dan, who is not Grumpy anymore.
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Thank goodness.
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Oh, I'm still grumpy.
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He's still grumpy, and we're still the only podcast where you can get Grumpy Dan.
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If you're new here, we do typically help you grow your YouTube channel.
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But today we're going to go over a really interesting video that YouTube released where they talk about the algorithm specifically.
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Now they do this from time to time, and rarely does anything actually change within the video, but this is a cool video because it's Renee Ritchie sitting down with Todd Bupre, who works on the algorithm, both of which have been on this channel.
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We've had Renee Ritchie on here.
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Um Todd Bupre was on the main channel when I had uh the group coaching and kind of interviewed him a couple times.
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Really great guys.
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And they really go into some really interesting myths that I mean get broken up, which I like.
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I like to hear not a lot of new stuff, but if you're new to YouTube, this is going to be really fascinating and very interesting for you because this video from their side, it's funny, I was gonna say it's a 40-minute video.
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You'll have, you know, you don't want to watch 40 minute video, you should watch SSTEP.
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This is probably gonna be a 40-minute video.
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So I guess realistically, it's the same thing.
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You also said if you're new to YouTube, I'd say if you're old to YouTube as well, there's things in this that I've heard before, but I needed to hear again.
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You know, it's kind of revalidating some thoughts that I've had.
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Uh, it was one of those videos where I'm like, I'm glad they did this because I just need to hear it sometimes.
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And I do think I got a lot out of it.
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Well, let's get into it.
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So, one of the first things about the YouTube algorithm, the way it works, is um that it uh push it doesn't push out your content, it pulls it in.
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Here's what Todd Bupre specifically had to say about that.
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A lot of of the language that creators use does kind of involve this pushing the algorithm, pushing content to viewers.
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While we do push notifications to people's devices if they're opted in, most of the recommendations are more pulled for each viewer.
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And so the way to think about it is when a viewer opens their app or turns on their TV, um, that's when the recommendation system is activated for that viewer.
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And the decisions that the recommendation system makes are generated at that moment, considering the what we understand about the viewer and what they've watched before, what the current context is, like what time of day is it, what which device are they watching from?
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And so what the system does at that moment is it takes that information and understands, and then brings in candidate videos that might be a good match for that viewer.
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And I think that's important.
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Um we we have talked about the pushing and pulling it before, but one of the things he mentions here, which has been mentioned before in other videos, but I I actually want to explain that I've experienced this, is it also pays attention to what device you're on and what time of day you're on.
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And they talk a little bit more about this in the video, so you can watch the full video.
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I'll if I remember, I'll put the link in the description.
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Um, I think that's important.
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Because, for example, for me, I watch different content depending on time of day and where I'm at.
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If I'm here on my uh on my computer, I might watch one thing, but when I'm about to go lay down and go to sleep and I just throw something on that I want to play, it's not usually the same thing that I watch here on my desktop.
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I'll give you an example.
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I'll give you an exact example.
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Um, for whatever reason, I watch this guy who cleans pools.
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I don't have a pool.
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I probably never own a pool.
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I don't care about cleaning a pool personally, but I love watching the channel, but I only watch it right before I'm about to go to sleep.
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So that's an instance where if I'm here on my desktop, I almost never get suggested that channel.
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But when I go to like my Fire TV or something, it seems to be like right there.
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Have you experienced this before?
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Yeah, I've I've long suspected that this was a behavior of the platform because as a viewer of YouTube, I've just experienced it myself so much.
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Uh I would watch usually like 10 to 20 minute videos about like comedy, politics, things like that while I was cooking breakfast.
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So I'd put on a clip from a show and I would make breakfast.
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And it was very consistent about giving me those clips until later in the day, when I wasn't making breakfast, I opened up YouTube and it was a completely different set of videos.
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So, yes, I've suspected this for a really long time.
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I noted that down.
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And then something else, I don't want to get too far away from the beginning of that clip before saying this.
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I noted this down throughout the entire interview with Renee and Todd, you'll notice that they're very careful to talk about viewers, viewers, viewers.
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They are obviously talking to creators by making this podcast, this interview, but you'll hear this over and over again as we go through these.
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Viewers are the focus.
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And as creators, I think we often forget that.
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So when a viewer wants to watch a certain thing, it doesn't, YouTube is not concerned with well, how or will Travis's feelings be hurt if we don't put his latest tech video in front of somebody because you know it's the afternoon and this person's on a train and they're just trying to watch something between destinations.
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Like, would he be offended if we just gave them some shorts?
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And no, they're not worried about you or your feelings at all.
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They're worried about satisfying the viewer.
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Yeah, and it's very important to do that because without the viewers, there's I mean, what are we doing?
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We're not getting anything.
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Um, and it is, you know, Renee talks about this later, and I think it's really important to think about too uh that sometimes as creators we forget to think as viewers.
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That actually happened in the middle of this this video later on with a different subject they talk about.
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Uh, and one of the biggest superpowers you can have is to really genuinely think about content from a viewer perspective because ultimately that's what YouTube is spending all this money on the algorithm to do is to find videos for viewers.
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And we are there to fill that gap.
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It's not the other way around.
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The relationship isn't YouTube needs to find people to watch my videos, it's you need to make videos.
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The YouTube's trying to find videos for the people to watch.
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It's uh you've got to make you are basically like the the the chef.
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You're making the food, and the people that come into the restaurant are the viewers, they're gonna eat the food.
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If you don't make the food that people want to eat, they're not coming to your restaurant, and then you're broke.
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They're certainly not coming back, that's for sure.
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So definitely not coming back.
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I thought this was a burger place, and you're certainly.
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This reminds me, uh, I don't know if you saw the stream, Dan.
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When we were doing the stream earlier today, uh the live stream, there were this guy, this one channel, he did a video about the Chick-fil-A uh waffle sandwich thing.
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I didn't know they were doing this.
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Now I need to go get one.
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I forgot about it for lunch.
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I wanted to go get it.
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I wanted to go, I saw this waffle.
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Holy crap, it has nothing to do with what we're talking about.
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Anyway, uh, so that's the first section.
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And again, this video is like 40-something minutes long, but we're just gonna skip around to some of the things that we thought were really interesting.
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This next thing is the subscriber test.
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I I I really have I have a lot of things to say about this.
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So let's let's get into this part of the video because I feel like um it's important.
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Let's let's listen.
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So another widely held belief is that as soon as a video is uploaded, you test it with our subscribers.
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And if our subscribers aren't as engaged, like the video is just cooked.
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Yeah, so when you think about uh ranking a video, um, and you know, at any given time, there's you know, thousands, millions of people loading their home pages, loading, loading watch pages that have recommendations on them.
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And if you think right after you upload a video, who are the viewers that are probably going to see it at the top, and most prominently, yeah, the more history that a viewer has with a channel and the topic, probably it's going to rank higher for those viewers than the viewers who've never watched the channel before.
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But when we look at the data, it's not, you know, it's not like, oh, you're only getting your very, you know, core users who've watched your channel, you know, every upload right at the beginning.
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We see diverse audiences that actually end up getting your video uh visible, maybe because they're scrolling farther.
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And so it's not just like it's your core audience in the first hour or even minutes.
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Um, I've looked at channels and I see like that the majority of their audience can be non-subscribers.
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And you know, much like anything on YouTube, there's there's uh it's not so cut and dry.
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So it is true that obviously if you have like a zero subscriber channel, you're gonna get views uh and you didn't have subscribers and it knows to look for other people and it knows to look for topics and stuff like that.
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And even if you put out a 10 of 10 video, which I've done, I've had a 10 of 10 video that was basically darn near a 30 of 30 when I put it out, uh, that eventually got a million views over time, because over time it found the right viewers.
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That's true.
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But what the part of this that I think is kind of uh skipped and not really talked about, which maybe should be, is this depends on your content.
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So, for example, if you do timely content, you may only have a week of relevance.
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And at that point, because the first 48 hours are so YouTube is actually showing your content to people who've been to your channel recently and subscribers and stuff like that, and that's where it's getting the most signals.
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Uh, there's a lot of channels that get like 80% of their views within that first 48 hours because they're so either not evergreen or they're so story-based, or something that's like it's not evergreen.
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So it's only important for a little amount of time.
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In that case, you know, testing against your subscriber audience can be uh, you know, the the the barometer of whether or not their video is going to do well.
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Um, it's happened to me many times on my personal channel.
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Uh, if a video doesn't do well in the first 24, 48 hours, it's probably never gonna do well because I didn't do a lot of um evergreen content.
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But what they're talking about here is for the most part, people do something that's somewhat evergreen.
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What has been, I mean, your experience uh is slightly different, Dan, right?
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Because you do some stuff that could definitely be considered evergreen.
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I do, I do evergreen content on the channel, for sure.
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I also try and do things that stay consistent to the viewer base I'm trying to build at any given time.
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I say any given time because I'm still experimenting a lot with pivoting a channel, you know.
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But I think the subscriber number matters a lot more for channels that are hyper-focused, right?
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If you do the same type of content day in and day out and you are building subscribers, it's a safe bet that if you upload and your subscribers see it first, and of those who see it first, they click on it and they enjoy it.
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It's a safe bet that more subscribers will enjoy it, and more new viewers will enjoy it too, and more casual viewers that don't subscribe to you will enjoy it.
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Whereas if you pivot your topic one day and your subscribers see it, they don't click on it, that is like a signal that, uh-oh, uh-oh, things could be bad.
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But it also could be that it's just now gonna take more time.
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And they mentioned this later in the in their interview as well.
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It might just need to take some time to find the audience that would like it.
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And YouTube will do that, it will surface things to people because listen, they care about viewers seeing the things they want.
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And if you made something that viewers might want, even if it's not your regular viewers, it there's they're not gonna discriminate against that content, right?
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They're gonna be like, no, this is still a good video.
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They'll test it with people and use all their magical signals to determine if it is good, and they'll show it to them.
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And then it's up to you to decide on a personal level.
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Like, do you want to build that audience now?
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Or do you want to try and like juggle both?
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You know, was that just a one-off?
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It's it's just funny how like after all these years we're still fixated on that number.
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But my practice as a viewer is I only subscribe to someone if I like them.
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It's not, it has nothing to do with how often I don't watch them anymore, less often than anyone else.
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It's because I just find them to be like a good, endearing person, and they're really just trying to get that button on their wall.
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And it's like, sure, yeah, I'll yeah, I didn't I wasn't even thinking about hitting the button because I never need to, but sure, here you go.
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So, along with that, they talk about not overacting overreacting to the first like uh couple of hours of videos live.
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Let's watch this.
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Every day there's billions of new uh impressions that flow through the system that we're constantly learning from.
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And that's why you see that, you know, yes, a lot of videos have their peak moments in the first day, but a lot of videos also get the majority of their views, you know, a month or or later.
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If it's evergreen content, we're not gonna stop um you know trying to see if there's viewers that um would be interested in it.
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Here's an example.
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I saw a video today that was created two years ago that was and it's a perfect example of this.
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That was a creator who made a video where they reinvented the original Grand Theft Auto 6 trailer with Grand Theft Auto 5 assets, but they made it two years ago when the original uh trailer came out, and it now has six million views, but up until a month ago it had five million views.
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So it's gotten another million views in the last 30 days because of all the stuff that's going on about Grand Theft Auto 6.
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If you know, if you would think two years ago that video is dead and gone, right?
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But now it resurfaced two years later and got another million views.
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Now, I'm not saying that's gonna happen to everyone, you're not gonna get two million views two years later, but it's it is to say that if a video has relevance at some point somewhere, it will try to find those videos and surface them that people would be interested in it.
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Because I didn't I didn't know who that creator was.
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I'd never seen that creator before, uh, but it was on my homepage because I'd watched a couple of Grand Theft Auto Six Things.
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So of course it found it's looking for things not just in this past week, which it's shown me that as well, but things from years ago and pulls those things up.
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Imagine what that creator's first day or two maybe looked like on their channel, because it wasn't a large creator that did this.
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It probably uh, you know, maybe it was a one of ten, or maybe it was a five, maybe it was a ten of ten.
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But years later, it's probably one of their most watched videos.
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That happens a lot, and Renee attests to it as well later after uh what we just heard.
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He's like, I uh some of my best videos are ones that perform really poorly.
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But I have a bone to pick with Todd because this is when I actually started taking notes.
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I was I like my eyes started twitching a little bit.
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So he says, and Renee agrees, that people are really focused on those early, early metrics, whereas a lot of videos will need more time.
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You're right.
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I agree.
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They are focused on that.
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I wonder why.
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Maybe it's because when you open anything on YouTube Studio as a creator, you're blasted with the performance of your last uploaded video.
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The second it goes live, boom, here's a rating of how well it's performing, seconds, minutes, and hours after it goes live.
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And then after just a few hours, it starts giving you recommendations if it's performing badly.
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It's like, hey, maybe your thumbnail sucks, man.
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And you're like, oh gosh, does my thumbnail suck, man?
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And so then you're updating your thumbnail and you're freaking out about your title.
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But maybe that was just a slow burn evergreen video.
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You don't really know.
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It's hindsight's 2020.
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I'm not necessarily advocating for removing these features necessarily, but I'm also trying to be forgiving of creators who get really obsessed, because I'm one of them, who get really obsessed with those early, early metrics, because it's like you put them everywhere, and I go into the analytics of the video, and there's like a whole list of things.
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It's like, ah, your regular viewers are not resonating with this video, Dan.
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Turns out you actually suck at YouTube now.
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And then that same video, like a week later, I had this happen with like my latest video.
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It was like, mmm, and then later on, it's like, mmm, and all of those little I didn't touch it, and all those recommendations started slowly changing.
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It's like people are clicking on this more.
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Hey, this is resonating with new viewers who are not your regular viewers.
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And I think it would at least be a little more positive if those were the little notes YouTube was giving when a video was going live and not doing well.
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And we have all this AI now, it'll analyze this stuff if you ask it to.
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What if you don't ask it to?
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And it's like, hey, we noticed that this topic is just a lot different than what you normally do.
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That might be okay, but maybe this 10 of 10 will turn into a one of 10 later.
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Perhaps consider not touching it right now.
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If they're going to try and give people like tips and hints anyway, and they're gonna shove AI into YouTube anyway.
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I would like to see that movement a little bit because it does, it does feel like you get a lot of negative feelings when you see that 10 of 10.
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And it could be, for all you know, like a perfectly fine video.
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And it might, yeah, and it might be your best video you've ever put out.
00:16:38.159 --> 00:16:50.639
I spoke to a couple creators recently who are like super creators now and talked to them about like some of their biggest videos when they put them out, uh, not only getting a couple hundred views, one that didn't blow up for eight days, one didn't blow up for like 60, 70 days.
00:16:50.720 --> 00:16:54.240
Uh, and they had long forgotten about the video because they're like, oh, you know, whatever.
00:16:54.320 --> 00:16:56.480
Uh I put it out, it was a stinker or whatever.
00:16:56.559 --> 00:16:59.360
And then it ended up getting like six million views or something silly.
00:16:59.519 --> 00:17:05.119
Um it is hard in the moment to not feel a certain way.
00:17:05.200 --> 00:17:06.480
Uh to Dan's point.
00:17:06.559 --> 00:17:09.039
When you see a five of ten, you're like, okay, that's maybe good enough.
00:17:09.119 --> 00:17:09.599
I don't know.
00:17:09.680 --> 00:17:21.039
Uh a ten of ten is like, oh my God, I don't understand YouTube, which is probably gonna happen to everyone in the next couple of weeks because most people uh right now they're getting a bunch of one of tens right now because of the new counting system.
00:17:21.119 --> 00:17:27.119
Uh, and then eventually it's gonna catch up to everyone, uh, maybe at the same time, if depending on how often people upload.
00:17:27.200 --> 00:17:29.759
Uh, and you have to think, okay, did you do your research?
00:17:29.920 --> 00:17:30.799
Did you give it your best shot?
00:17:30.880 --> 00:17:32.559
Is the thumbnail really as best as it could be?
00:17:32.640 --> 00:17:33.759
Is the title the best?
00:17:33.920 --> 00:17:35.359
Is the topic something you research?
00:17:35.519 --> 00:17:36.240
I have a video right now.
00:17:36.319 --> 00:17:38.240
So here's something that happened to me a couple of weeks back.
00:17:38.480 --> 00:17:44.799
I released a couple of videos that didn't do well out of the gate, but I just knew, and it was it's not a usual feeling for me, but I just knew they were good topics.
00:17:44.960 --> 00:17:46.400
I'm like, they're going to do well.
00:17:46.480 --> 00:17:48.160
It took a couple of weeks, but they did.
00:17:48.240 --> 00:17:50.000
They they bounced back and performed well.
00:17:50.079 --> 00:17:53.039
I got a video right now that I'm like, that topic's actually pretty fire.
00:17:53.119 --> 00:17:53.920
It should work really well.
00:17:54.079 --> 00:17:55.200
It's not working right now.
00:17:55.359 --> 00:17:57.519
I feel like over time it will.
00:17:57.680 --> 00:17:59.200
And I'm pretty confident of that.
00:17:59.359 --> 00:18:02.799
There's videos that I put out that don't do well out of the gate, and I'm like, yeah, this is not gonna do well.
00:18:03.039 --> 00:18:04.400
Like, I just know it's not gonna go anywhere.
00:18:04.559 --> 00:18:08.079
But every once in a while, you just know in your heart, like, this video should do well.
00:18:08.480 --> 00:18:11.519
Having said that, not all really good videos do well.
00:18:11.680 --> 00:18:22.480
There's a uh channel that I I I saw today um in the live stream that we did earlier, and uh this person's video I watched was great, was just great.
00:18:22.559 --> 00:18:25.359
The intro was great, everything was great, at 460 views.
00:18:25.599 --> 00:18:30.960
I'm like, this video deserves thousand tens of thousands at on the at the low end.
00:18:31.519 --> 00:18:33.359
And um, but sometimes it happens.
00:18:33.519 --> 00:18:43.279
Uh, not all great videos get an audience as much as um as often as YouTube tries to make sure, and they say in this video, like we're trying to always find good videos for viewers.
00:18:43.519 --> 00:18:51.519
Uh you gotta remember there's so many videos on YouTube uploaded every minute that like not every video is gonna be able to get an audience, just by numbers.
00:18:51.759 --> 00:18:52.319
They made a point.
00:18:52.400 --> 00:18:54.640
I don't think we'll get to a clip where they say this, so I'll just say it now.
00:18:54.720 --> 00:19:03.599
They made a point to say that people underestimate how many channels one individual view one individual viewer actually watches.
00:19:03.759 --> 00:19:13.359
Your viewers, not just your viewers, they watch a lot of different channels and like a lot of different channels, like different types of channels, completely different niches that have nothing to do with each other.
00:19:13.599 --> 00:19:28.319
And so it does make sense that once in a while you could upload something and it could take a little bit longer because you're some someone else in that, you know, competing with you somehow, like just did something a little bit cooler for and that's just grabbing all the attention.
00:19:28.480 --> 00:19:29.839
Doesn't mean it'll stay that way forever.
00:19:29.920 --> 00:19:32.079
Uh, it doesn't mean you're suddenly bad at YouTube.
00:19:32.400 --> 00:19:40.960
Um, Grand Theft Auto 6, like a lot of people are delaying the release of their games because of the Grand Theft Auto 6 launch.
00:19:41.119 --> 00:19:44.400
One of those games is supposed to be Star Citizen, but we don't give them a pass.
00:19:44.480 --> 00:19:49.039
But other games are definitely like readjusting a little bit.
00:19:49.119 --> 00:19:52.720
There's there's a few coming out in like February I'm really excited about that I think are basically done.
00:19:52.799 --> 00:19:55.279
They just don't want to compete in November with Grand Theft Auto 6.
00:19:55.440 --> 00:19:55.599
Yeah.
00:19:55.759 --> 00:19:56.720
Yeah, I don't blame them.
00:19:56.880 --> 00:20:01.680
Uh, this next one, we always talk a lot a lot about metrics, and we do get asked pretty often which one's the most important metric.
00:20:01.759 --> 00:20:03.440
And here's what they said at that.
00:20:04.079 --> 00:20:20.640
Like what we really what matters is that we're delivering a a great valuable experience that makes users feel like they want to come back to YouTube, not just today and you know, spend some time today, but that they're gonna feel good the next time they have a moment.
00:20:20.799 --> 00:20:22.480
Uh, what app are they gonna turn to?
00:20:22.559 --> 00:20:29.200
We'd like them to feel like YouTube delivers the most value and that and that that sustains over years.
00:20:29.680 --> 00:20:33.920
Um, so that's what our North Star is is long-term user value.
00:20:34.160 --> 00:20:50.799
Um, in terms of how we incorporate that into um a particular ranking decision, we have to look at at many different metrics because no metric on its own is a good indicator of value.
00:20:50.960 --> 00:21:00.000
You could look at like views, um, click-through rate, and that will only show you, you know, maybe how attractive the thumbnail and the idea were.
00:21:00.319 --> 00:21:05.200
Then for a viral video, like click-through rate and average view duration will go down as the views go up.
00:21:05.359 --> 00:21:06.960
So it gets kind of confusing for me.
00:21:07.200 --> 00:21:07.440
Right.
00:21:07.599 --> 00:21:25.519
So we we do see that in in click-through rate, that the more impression something gets, the broader the audience is reached, and that tends to make those aggregates um look lower than if you're only targeting uh just the core fans.
00:21:25.839 --> 00:21:37.920
Um so click-through rate is one metric, you know, watch time is another metric, but you know, it's not always that the time you spent is valued, which is why we also bring in the surveys.
00:21:38.160 --> 00:21:59.359
And you know, even with the time, we look at both the absolute time you spend as well as the relative time, because um, you know, it may mean something different if you spent um five minutes watching a you know two hour long video versus a five minute video.
00:21:59.519 --> 00:22:11.039
Um Um and and maybe maybe there's a video that didn't deliver at the end of the that that you kind of hung on for a long time hoping for a payoff at the end and it just didn't deliver.
00:22:11.279 --> 00:22:21.759
We don't want to just assume that all time is valuable, which is why And that's that's something I wanted to talk about because I feel like they what they value has changed over time.
00:22:21.920 --> 00:22:26.240
I let that run for a while because he said a lot of things and I wanted all of them to be part of this conversation.
00:22:26.400 --> 00:22:34.000
Uh so it's not just click-through rate, it's not just average view duration, it's not just it's all of these things and more, and even goes into more detail after this, after that segment.
00:22:34.240 --> 00:22:36.400
Uh, it's so personalized.
00:22:36.559 --> 00:22:44.000
And he even mentions later that it's not even just okay, most people watch it for this long and this kind of click-through and this whatever, and it's good for everybody.
00:22:44.079 --> 00:22:45.039
It's not good for everybody.
00:22:45.200 --> 00:22:58.559
They also have it to the point where they know for a certain subset of people who watch that's a good metric for, but a whole other subset of people who watch a different, completely different subset of metrics might be valid and make it a winner and rank higher.
00:22:58.720 --> 00:23:00.799
It's it's something that's unknowable.
00:23:01.119 --> 00:23:04.559
It's it always comes back to just make a good video, which is almost unhelpful.
00:23:04.880 --> 00:23:12.720
There's been a number of times I've had this thought, and I've wanted to make a video about it, but I don't know how I would package this video, and it feels like it would get really in the weeds.
00:23:12.960 --> 00:23:14.000
And it might be too obvious.
00:23:14.079 --> 00:23:15.839
Maybe I say this and everyone's like, duh.
00:23:16.079 --> 00:23:24.640
But to me, I don't think we're spending enough time in our niche talking about the algorithm that is built for every individual viewer.
00:23:25.039 --> 00:23:28.240
They're collecting so much data on us at any given second.
00:23:28.400 --> 00:23:35.039
Every time you watch something, every time you scroll past something, every time you mouse over something, they are collecting so much data.
00:23:35.200 --> 00:23:44.319
That is not just data to put into one big pool to just kind of have fun statistics with, like, okay, it looks like this percentage of people like soccer videos.
00:23:44.559 --> 00:23:51.680
That's they're also using that data to curate a very specific YouTube just for you, just for this one individual person.
00:23:51.920 --> 00:23:54.720
And so I that's another thing I think we forget.
00:23:54.799 --> 00:23:56.960
We don't put ourselves in the shoes of the viewers enough.
00:23:57.119 --> 00:24:00.640
The viewers all have an algorithm that is catering to them.
00:24:00.799 --> 00:24:09.200
There is an algorithm for creators, there's an algorithm for viewers, there's multiple algorithms, there's like we just get like our brains tied in knots over it.
00:24:09.279 --> 00:24:14.640
But at the end of the day, he just he said it over and over again in this interview: like, viewers are like the priority.
00:24:14.720 --> 00:24:18.400
Their north star is viewer satisfaction, trying to make sure people stay on the platform.
00:24:18.559 --> 00:24:20.640
What get what gets them to come back more often?
00:24:20.720 --> 00:24:23.440
Like, and they'll measure that for every individual person.
00:24:23.759 --> 00:24:28.000
So it is it's it's mind-boggling when you really think about it.
00:24:28.079 --> 00:24:29.519
I don't know what point I'm making with that.
00:24:29.599 --> 00:24:39.680
It's just something that's worth keeping in mind because someone's algorithm could have gaming videos alongside cooking videos, alongside I don't even know.
00:24:39.759 --> 00:24:43.519
I can't, I can't think of a lot of examples off the top of my head, but just you know, knitting.
00:24:43.599 --> 00:24:50.559
They they could everyone has like such a unique journey in life that could lead them to a lot of different interests.
00:24:50.640 --> 00:24:52.960
You're watching pool cleaning videos and you don't own a pool.
00:24:53.279 --> 00:25:00.720
So who do you think that YouTuber thinks to himself, you know, every day, like, okay, I need to make another pool cleaning video.
00:25:00.799 --> 00:25:01.759
Who's my audience?
00:25:02.000 --> 00:25:03.839
Okay, well, it's probably people who own a pool.
00:25:03.920 --> 00:25:06.960
Like, that's gonna be the number one thing that pops in this guy's head.
00:25:07.119 --> 00:25:08.880
People who own pools watch my channel.
00:25:09.119 --> 00:25:12.559
No, stupid Travis watches your channel and he doesn't have a pool.
00:25:12.880 --> 00:25:14.000
Sorry, they're not stupid.
00:25:14.160 --> 00:25:14.720
No, you're right.
00:25:14.799 --> 00:25:15.759
You're you're 100% right.
00:25:15.920 --> 00:25:22.000
There's no way that's what makes the algorithm kind of interesting because it's it's better at knowing who would like our content better than we are.
00:25:22.160 --> 00:25:27.920
Uh and I I've taken this stuff further many times and said it's better to know what content you would like to watch than even you are.
00:25:28.000 --> 00:25:29.359
And that is 100% true.
00:25:29.440 --> 00:25:35.440
Because if someone would have told me a couple of months ago that I would like watching pool cleaning videos, I'd be like, you need to get out of here with that mess.
00:25:35.680 --> 00:25:36.559
Get out of my living room.
00:25:36.799 --> 00:25:37.440
But I do.
00:25:37.680 --> 00:25:38.720
I actually do.
00:25:38.880 --> 00:25:40.799
Uh it's it's it's very interesting.
00:25:40.960 --> 00:25:50.640
And I think there's the what makes this kind of whole video that you did really interesting is that it busts a lot of myths that people have had and preconceived notions about how YouTube works.
00:25:50.799 --> 00:26:03.920
Um, I mean, we've been saying a lot of this stuff for years, so it's not a complete surprise to us, but um, I think it's important to know that it's not just, you know, oh, I'm I'm uh shadow banned or YouTube hates me or something.
00:26:04.079 --> 00:26:07.680
I've said a million times, YouTube doesn't know who you are, so they don't hate you.
00:26:07.920 --> 00:26:13.440
Um let's talk a little bit about another thing that we talk about a lot, which is when you should pivot or create a new channel.
00:26:13.599 --> 00:26:14.880
They actually talk directly about that.
00:26:14.960 --> 00:26:16.160
Let's see what they have to say about that.
00:26:16.720 --> 00:26:24.079
For creators is understanding that when you do switch topics, they could have very different audiences and very different view potentials.
00:26:24.160 --> 00:26:34.400
Uh, because we see cases where a video blows up that's an outlier and gets way more views than average, and then the creator worries, oh, they're not gonna know my audience anymore, or a video just bombs and gets way fewer.
00:26:34.559 --> 00:26:36.000
I'm gonna give like a personal example.
00:26:36.160 --> 00:26:39.759
When I did a big phone review, I could count on hundreds of thousands of views.
00:26:39.920 --> 00:26:46.960
If I did an accessibility video, I maybe get like a few thousand, ten thousand views because just the audience for that wasn't as big.
00:26:47.119 --> 00:26:52.720
Almost like you do the big blockbuster movie, you get way more box office than if you do the little art house movie.
00:26:52.880 --> 00:26:55.759
And I think we just have to set our expectations as part of that.
00:26:55.920 --> 00:27:00.160
We can do anything we want, we just can't get a billion views for everything we want.
00:27:00.400 --> 00:27:12.319
Yeah, I think it's it's unhealthy for creators to always just aim for the high water mark of of their channels because different view different content does have different appeal.
00:27:12.640 --> 00:27:30.240
And you know, if you're experimenting in a new area, it may take a while to for both audiences to warm up to you in that area, for you to develop your skill in knowing how to be masterful in in that content area.
00:27:30.400 --> 00:27:37.920
Um, it's like starting, if you're a if you're a restaurant and you're used to making sushi and then you want to branch out into pasta, yeah.
00:27:38.079 --> 00:27:46.720
You know, you open the pasta restaurant, it may not be successful on day one, just like your sushi restaurant wasn't necessarily successful on day one.
00:27:46.960 --> 00:27:53.920
I think it's important to have patience um and and give it a chance and and see how it works.
00:27:54.079 --> 00:28:01.119
And this kind of goes into another question I hear about is like, well, should I do it on the same channel or a different channel?
00:28:01.279 --> 00:28:06.799
The advice that we give around channels is really to align channels with audiences.
00:28:07.279 --> 00:28:27.839
So if you think that, you know, this you to use the sushi restaurant and the pasta restaurant, if you think there's a connection between them and it's gonna be the same diners in both, then you know, the same viewers uh of both topics, then you can try it on the same channel.
00:28:28.079 --> 00:28:43.519
But if if you really suspect that, oh, well, the sushi is like an upscale, you know, a makase and the the pasta is gonna be a quick, quick uh, you know, grab and go type thing, then you probably want a different brand for that.
00:28:43.920 --> 00:28:48.880
And that I think he made something that could have been a lot easier to understand, a little bit complicated with that.
00:28:48.960 --> 00:28:50.160
I mean, he was trying to make it easier.
00:28:50.240 --> 00:28:50.720
I love Todd.
00:28:50.799 --> 00:28:52.559
I've talked to Todd many times, great guy.
00:28:52.720 --> 00:28:57.680
Uh what he's trying to say is if it's the sim, if it's a similar audience, do it on the same, you can do it on the same channel.
00:28:57.759 --> 00:29:00.079
Uh if it's completely different audience, probably better to have a new channel.
00:29:00.160 --> 00:29:07.359
But one of the things he does say later on is that despite even if you put a video that's quote, wrong for your channel on your Yeah, he said made a mistake.
00:29:07.440 --> 00:29:09.599
Even if you made a mistake, I took I wrote this down.
00:29:09.839 --> 00:29:10.559
Yeah, go ahead.
00:29:10.799 --> 00:29:11.920
No, no, I'm just saying, go ahead.
00:29:12.000 --> 00:29:15.440
I don't want to interrupt you with no, it's a mistake, and that just maybe you go, what?
00:29:15.759 --> 00:29:21.200
If you make a if you quote make a mistake by putting the wrong video on your channel, they're still gonna try to find an audience for that video.
00:29:21.519 --> 00:29:23.440
Well, again, not pushing.
00:29:23.759 --> 00:29:28.079
They're still gonna have it as a video that's an option for people who might be interested in that subject.
00:29:28.160 --> 00:29:30.319
So even then, and you see this happen on channels all the time.
00:29:30.400 --> 00:29:38.240
I've had happen to me, where you do a video about something that's not, you know, maybe exactly what you'd normally do it about, and it still gets a lot of views because the video itself was good.
00:29:38.319 --> 00:29:39.440
They're still gonna try to do that.
00:29:39.599 --> 00:29:45.279
It's just that, and they also say, like, just keep things in context of like what you're making a video about.
00:29:45.440 --> 00:29:53.920
If you if you are a gaming channel and you start doing baking videos, you probably should just have a new channel for that because it's gonna have a much better chance of finding the right audience faster.
00:29:54.079 --> 00:29:57.200
Not that it will never find the audience, although sometimes that happens.
00:29:57.359 --> 00:30:02.240
It's just that generally speaking, you're gonna find it faster if you're really niche down into something that makes sense.
00:30:02.480 --> 00:30:09.119
Yeah, in the middle of this like pivoting I'm doing on my personal channel, I'm noticing that I'm I'm getting wins.
00:30:09.279 --> 00:30:16.240
I'm getting wins, and I'm having like my super fan regular viewers are in the comments, but I'm getting a lot of new viewers too.
00:30:16.559 --> 00:30:17.920
And I was able to do it.
00:30:18.079 --> 00:30:22.880
I could pivot the channel, and I can I even went back to some of the stuff I used to do, and people showed up for that too.
00:30:23.200 --> 00:30:25.440
So I I'm agreeing with Todd here.
00:30:25.599 --> 00:30:26.319
I they're right.
00:30:26.480 --> 00:30:31.200
Like you can do two things in one place, you can have multiple things on one channel.
00:30:31.359 --> 00:30:35.039
The reason we always give advice against that is because people get frustrated.
00:30:35.119 --> 00:30:39.920
They they're because we're all impatient, we all want views and we want them consistently.
00:30:40.240 --> 00:30:43.039
And it's YouTube's already not a consistent place.
00:30:43.119 --> 00:30:48.799
And so to expect that when you're gonna do 10 different topics as a brand new channel, like that's a lot.
00:30:48.960 --> 00:30:56.960
So think about it this way: when you're watching YouTube and you stumble upon a video from somebody you've never seen before, but it's a topic you're interested in.
00:30:57.119 --> 00:31:03.119
Do you click it right away, or do you pause and go, I wonder if this person is somebody I agree with, someone I would like?
00:31:03.279 --> 00:31:09.279
I wonder if they have, you know, I wonder if this video will be a waste of my time because I don't know them yet, right?
00:31:09.359 --> 00:31:11.920
Like, I don't know about you, I pause a lot.
00:31:12.079 --> 00:31:14.000
Sometimes I'll just stare at the thumbnail.
00:31:14.079 --> 00:31:21.279
I I don't know why I do this, but uh I will just like think really hard before clicking on it, even though the decision is made a lot faster if I just click on it.
00:31:21.359 --> 00:31:26.000
You know, all I have to do is click and I'll probably get an idea pretty quickly if the video is high quality and stuff.
00:31:26.160 --> 00:31:35.359
But I I think about it because I'm like, do I want to add potentially another viewer or another YouTuber to my you know, long list of YouTubers I watch?
00:31:35.680 --> 00:31:41.599
Or am I okay with the regular person I watch for this content already, like the person I usually watch?
00:31:41.839 --> 00:31:49.519
Maybe people don't think about it like that, like I do, but if this view update thing has taught me anything, it's that people are shopping around a lot more than I expected.
00:31:49.759 --> 00:31:54.160
That's why we were saying, oh, it'll probably be just like a 20% increase at most to your your views.
00:31:54.240 --> 00:31:56.880
And turns out it's like 50, 60% increase.
00:31:57.119 --> 00:32:00.079
I think people are shopping a lot.
00:32:00.400 --> 00:32:02.640
I think people have their reasons, don't know them.
00:32:02.880 --> 00:32:15.599
I know mine, but it's it's just worth noting that when you enter a new market, so to speak, if you're gonna do something new on your channel you don't normally do, you are definitely like introducing a new audience to you at the same time.
00:32:15.680 --> 00:32:17.200
It's like as if you started a new channel.
00:32:17.279 --> 00:32:23.759
And now these people who are shopping around who've never seen you before, are trying to make that decision of like, do I want to watch this person, you know?
00:32:23.920 --> 00:32:32.799
And if you're not really good at that topic yet, you know, he he mentioned like building that skill, your thumbnails might not really match the vibe of the thumbnails they've come to expect from that niche.
00:32:32.880 --> 00:32:38.480
That you might just have to, not that they should all look the same, but you know, like you might not be speaking their language yet.
00:32:38.720 --> 00:32:44.640
And you might have a lot to learn still because you were have it's a new skill, it's a new audience and and different audiences.
00:32:44.960 --> 00:32:46.319
Skibbity toilet, right?
00:32:46.400 --> 00:32:54.000
That was in a very small corner of YouTube that appealed to a certain demographic, but people weren't speaking in skibbity across the platform.
00:32:54.160 --> 00:32:55.039
You know what I mean?
00:32:55.279 --> 00:32:56.559
I'm saying a lot here.
00:32:56.720 --> 00:32:59.920
Hopefully, hopefully you're inside my brain now.
00:33:00.240 --> 00:33:02.160
I've never understood the skibbity toilet thing.
00:33:02.240 --> 00:33:03.359
Uh just leave it at that.
00:33:03.519 --> 00:33:13.839
Uh finally, there's something that they brought up that was funny in that it definitely is something that um answers some questions for some people, actually clarified a couple things for me.
00:33:14.000 --> 00:33:27.519
And I'll explain why it was so interesting the way they described this uh after we listened to this section, where they talk about people looking at their analytics and seeing that certain videos suggesting their videos are completely outside of their niche, and it seems like YouTube's doing it wrong.
00:33:27.599 --> 00:33:31.039
But listen to this explanation, and I'll tell you what I had been doing right as this video was playing.
00:33:31.279 --> 00:33:49.200
What you're talking about specifically is some people go into the traffic sources and suggest it and then look at what videos are um driving views um the most and assume that this represents kind of some understanding of the algorithms targeting.
00:33:49.519 --> 00:34:07.680
And I think that yes, while while there were impressions uh on those videos, um I think the important thing to recognize is that the reason that a video can appear next to another video is not simply just because it's related.
00:34:07.839 --> 00:34:08.159
Yeah.
00:34:08.400 --> 00:34:23.840
And we see that as we've moved the recommendations on the watch page from only being related videos to videos that can be relevant for a number of reasons, you know, most of which is like the viewers interested in watching the video.
00:34:24.000 --> 00:34:31.119
And so a lot of those results um you see are personalized results based on what the viewers' interests are.
00:34:31.280 --> 00:34:44.079
In fact, we today still see um the number one place that people are watching videos from channels they're subscribed to is actually on the watch page in that suggested list.
00:34:44.480 --> 00:35:00.159
So I know a lot of people think about the subscriptions feed as one place people go uh to catch up on their subscriptions, but that's actually quite small relative to the people who just see something from a channel they're interested in while they're watching a different channel.
00:35:00.480 --> 00:35:09.599
I I want to talk about this because this answers a couple things, it fixes a couple of things of people understanding, and it literally called me out.
00:35:09.679 --> 00:35:10.400
So a couple things.
00:35:10.559 --> 00:35:17.440
Number one, what they're saying is when you're watching a video, what they're referring to specifically is the list of other videos that are on the right-hand side.
00:35:17.519 --> 00:35:18.880
They used to be called Up Next.
00:35:19.039 --> 00:35:22.559
Uh, that's called that's the suggested feed in your metrics when you look at it.
00:35:22.719 --> 00:35:30.880
Um, for a long time, the vast majority of those videos, especially ones at the top, were directly related in a topic to the video you were watching.
00:35:30.960 --> 00:35:33.360
And that was just the way it was for many years.
00:35:33.599 --> 00:35:39.599
But it actually hasn't been that way for a couple of years now, and people I think have forgotten about that, me included.
00:35:39.760 --> 00:35:45.280
That typically the top recommendation after that is something that's personalized to you.
00:35:45.599 --> 00:35:59.840
What the irony of all this was is while I was watching this video, the next video that was in this suggested it was next up was another channel that I watched that had nothing to do with YouTube education or anything.
00:35:59.920 --> 00:36:02.159
And I clicked it to watch it next.
00:36:02.400 --> 00:36:08.960
Um, and if you look at the traffic source for that channel, they would have been like, our channel does something completely different.
00:36:09.039 --> 00:36:12.079
Why do we have a YouTube education video suggesting us views?
00:36:12.159 --> 00:36:21.840
It's because I'm interested in that channel and I'm interested in this channel, and it just so happens that you suggested another video I wanted there, which was not normal for many years.
00:36:22.000 --> 00:36:30.639
So, what a lot of smaller channels will see is they'll see a bunch of random channels with random videos suggesting views.
00:36:30.719 --> 00:36:32.320
You're like, well, that's the wrong viewer.
00:36:32.800 --> 00:36:37.840
Not necessarily, it might actually be your exact viewer, which was exactly what happened to me.
00:36:38.000 --> 00:36:46.480
And that's something that's been happening, they changed that a couple of years ago so that it's more personalized, so that you continue to binge watch YouTube, which is the whole thing, right?
00:36:46.719 --> 00:36:48.400
I had completely forgotten about that.
00:36:48.559 --> 00:36:52.320
And whenever someone asked me about, like, well, why does it show all these random channels?
00:36:52.400 --> 00:36:54.960
I I I sometimes I was confused.
00:36:55.039 --> 00:36:58.000
Now I know, and it's on something based I already knew of.
00:36:58.159 --> 00:36:59.599
I completely forgot.
00:36:59.920 --> 00:37:04.000
Do you often use that up next for your next video that has nothing to do with the one you're watching?
00:37:04.079 --> 00:37:04.960
Do you ever use that?
00:37:05.199 --> 00:37:11.039
I didn't, but I have been more lately because it's showing me things I would actually want to watch.
00:37:11.360 --> 00:37:17.920
Because what didn't make sense about the old way of doing it was why would I watch another video on the same exact thing I just watched?
00:37:18.079 --> 00:37:20.559
There are there are moments where you will do that.
00:37:20.719 --> 00:37:26.719
There are things where there's a big news story and you want all the coverage you can you can possibly get about it, like GTA 6, you know.
00:37:26.800 --> 00:37:37.119
Like they're they're probably still doing that to some degree, but for the most part, if I just finish fixing my toilet from a fix my toilet video, I don't need to know how to fix a toilet again and again and again from 10 different channels.
00:37:37.199 --> 00:37:38.000
That's stupid.
00:37:38.320 --> 00:37:40.079
I would like to see something else.
00:37:40.320 --> 00:37:42.639
I'm I'm I'm filthy, I'm gonna need to clean up.
00:37:42.800 --> 00:37:44.320
Maybe you can put on something funny.
00:37:44.400 --> 00:37:47.840
I'm I'm mad about having to fix my toilet, so maybe you can cheer me up, YouTube.
00:37:48.159 --> 00:37:59.920
That feed, uh, having that be like my new way of thinking about if your subscribers are what like how your subscribers find you is kind of interesting because it's usually channels I have watched in the past.
00:38:00.559 --> 00:38:03.599
It's videos that have nothing to do with the whole thing I just watched, but channels I've watched in the past.
00:38:03.679 --> 00:38:04.239
You know what I mean?
00:38:04.400 --> 00:38:09.039
So these are people I'm subscribed to, these are people that I just frequent, whether I'm subscribed or not.
00:38:09.280 --> 00:38:16.000
And it's kind of funny to hear them compare it to the subscription feed because that is kind of like the new subscription feed.
00:38:16.079 --> 00:38:21.519
And when you see views from suggested, you're probably seeing views from people who already know who you are, which is kind of cool.
00:38:21.679 --> 00:38:22.159
I like that.
00:38:22.320 --> 00:38:24.400
I like that a lot, and I don't think that should change.
00:38:24.480 --> 00:38:28.719
It makes a lot of sense from the standpoint of we want to keep people locked into YouTube as long as possible.
00:38:28.960 --> 00:38:32.159
Um, I think for viewers, it's probably a good change.
00:38:32.400 --> 00:38:43.599
So, yeah, and this is why I've been mouth vomiting so much today about like, look, they keep talking about viewers because that's another part of the viewer algorithm that is being built for each individual person.
00:38:43.760 --> 00:38:50.880
We all have our own little algorithm, and it's feeding you a completely different list of suggested videos alongside this thing you're watching right now.
00:38:51.039 --> 00:38:52.559
Go ahead and if you're on mobile, scroll down.
00:38:52.639 --> 00:38:54.000
If you're on desktop, look over there.
00:38:54.159 --> 00:39:00.239
It's going to be showing you stuff that you're probably interested in that has nothing to do with YouTube growth and maybe a couple of YouTube growth things sprinkled in there too.
00:39:00.480 --> 00:39:09.760
Yeah, and that's again, it's just something we sometimes forget because as a viewer, a lot of times we forget we're creators, and as creators, we sometimes forget we're viewers.
00:39:10.000 --> 00:39:27.599
And in those moments, when and I feel like the the best thing you can do for yourself as a content creator is just watch a lot of YouTube and then pay attention to what you do as a viewer and realize that other people are treating it the same exact way.
00:39:27.760 --> 00:39:30.159
So you should be thinking the same exact way.
00:39:30.239 --> 00:39:34.719
What type of thumbnail is going to make someone who's watching something else really want to watch your video?
00:39:34.800 --> 00:39:40.880
What are the topics that are really doing well, even if it's just adjacent to your niche, but at least somewhat connected to your niche?
00:39:41.119 --> 00:39:47.920
Like all of these things that you really need to pay attention to that we forget when we're in our own bubble of just trying to make a video that does well.
00:39:48.159 --> 00:40:05.119
I I think if there's a topic that you've been interested in and you just really want to talk about it, this is kind of like your permission, so to speak, to not be afraid to like make a video on that topic because YouTube is going to surface it to people.
00:40:05.519 --> 00:40:07.199
There are other things to consider.
00:40:07.280 --> 00:40:14.079
They mentioned it at some point in this interview, like it's a very personal choice when you do that because you're not making it on a new channel.
00:40:14.159 --> 00:40:17.039
Like, that's you making a decision about your current channel.
00:40:17.199 --> 00:40:27.440
But it's nice to know that our channels, it's nice to hear I already knew this, but it's nice to hear from them again and reaffirm that our channels are not weighted as heavily as we would think they are.
00:40:27.679 --> 00:40:30.719
It is where the majority of your early views come from.
00:40:30.880 --> 00:40:35.599
But like we've talked about, a lot of videos that get a lot of views don't necessarily come early on.
00:40:35.760 --> 00:40:38.239
They happen later in the video's lifespan.
00:40:38.480 --> 00:40:42.480
Was there anything else from this video that you wanted to talk about before we uh wrap it up today?
00:40:42.800 --> 00:40:44.559
Yeah, uh, there is one thing we didn't get to.
00:40:44.719 --> 00:40:46.159
The larger thumbnails.
00:40:46.239 --> 00:40:53.039
Uh, so they they talk about how they've kind of readjusted the home page, and now the thumbnails are comically large.
00:40:53.199 --> 00:40:57.280
They they're so big now that they've actually upped the resolution we're allowed to post.
00:40:57.440 --> 00:41:00.880
It used to be like seven to or it used to be 1080 and now it could go up to 4K, I think.
00:41:01.039 --> 00:41:01.760
Something like that, yeah.
00:41:01.920 --> 00:41:07.039
So, because people are watching on TV and stuff, but also the desktop thumbnails are like triple the size they used to be.
00:41:07.119 --> 00:41:15.440
And when he said that, I was remembering what it was like on YouTube several years ago when I'd go to the homepage, and that was a lot.
00:41:15.599 --> 00:41:25.280
The grid of videos before shorts, I'm talking pre-shorts, the grid for videos was substantial, and they they feel like viewers are getting overwhelmed with that much choice.
00:41:25.440 --> 00:41:32.079
And so they said that people are now becoming more engaged with content because they have fewer choices.
00:41:32.320 --> 00:41:36.559
Now, as a creator, we hear fewer choices and go, oh no, that's less real estate.
00:41:36.800 --> 00:41:37.599
We're cooked.
00:41:37.679 --> 00:41:45.840
But they've been doing this for years now, and it certainly has not impacted my growth in any meaningful way that I could ever quantify.
00:41:46.559 --> 00:41:52.639
But it's making it so people are less, I guess, intimidated to click on certain things, which in the long run, you would imagine.
00:41:52.800 --> 00:42:02.159
I'm not a psychologist, but you would imagine people are going to be more comfortable staying on YouTube and clicking on more videos in one session because there's fewer choices.
00:42:02.239 --> 00:42:06.800
It's like instead of, you know, nine videos in front of you, here are three.
00:42:07.039 --> 00:42:10.400
And you have to scroll down to find more, and you're like, I can choose between three.
00:42:10.480 --> 00:42:15.840
It's three, it's three videos, you know, cherry cola, Coca-Cola, uh, water.
00:42:15.920 --> 00:42:17.360
Like, okay, I'll take the cherry.
00:42:17.599 --> 00:42:18.800
It's it's not that hard.
00:42:18.960 --> 00:42:28.800
When you see a giant grid in front of you, it's just colors and noise, and and you're kind of like, okay, you really have to just squint and find something to watch.
00:42:29.119 --> 00:42:29.920
Happens right now.
00:42:30.000 --> 00:42:35.119
Like, there's never been more things to watch ever in the history of man, and yet sometimes I'm like, There's nothing to watch.
00:42:35.280 --> 00:42:37.039
There's so many things to watch.
00:42:37.199 --> 00:42:41.280
There's more to watch than ever in the history of man.
00:42:41.440 --> 00:42:44.559
And there are plenty of times I'll sit there and go, I can't find anything I want to watch.
00:42:44.719 --> 00:42:46.159
Or same thing with games or whatever.
00:42:46.239 --> 00:42:47.519
Like, ah, there's nothing to play.
00:42:47.599 --> 00:42:48.400
Yes, there is.
00:42:48.559 --> 00:42:49.360
Stop it.
00:42:49.519 --> 00:42:50.079
Stop it.
00:42:50.159 --> 00:42:50.960
Get help.
00:42:51.199 --> 00:42:51.920
Um, yeah.
00:42:52.079 --> 00:42:53.840
So hopefully this has been helpful.
00:42:54.000 --> 00:42:57.440
If you have questions, comments, I mean, throw it in the comment section.
00:42:57.519 --> 00:43:03.599
The last the last video that Dan and I did uh from over a week ago, uh, man, y'all lit up the comment section.
00:43:03.760 --> 00:43:05.599
It's been really fun to watch and read.
00:43:05.679 --> 00:43:12.320
Uh, it's been really phenomenal to see the engagement and how the channel has grown just in the last uh 45 days or so.
00:43:12.400 --> 00:43:16.000
It's been really cool to see the community come out and then you know, welcoming new people to the channel.
00:43:16.079 --> 00:43:18.159
You're gonna see still a lot more interviews with creators.
00:43:18.239 --> 00:43:20.559
I'm still doing those uh in between these videos.
00:43:20.719 --> 00:43:22.719
So hopefully you enjoy those.
00:43:23.039 --> 00:43:27.519
If you're new here though and you're all the way at the end, hit that like button because you obviously liked it.
00:43:27.599 --> 00:43:28.159
You're still here.
00:43:28.239 --> 00:43:30.960
And if you haven't subscribed, you're all the way at the end.
00:43:31.119 --> 00:43:32.559
Just go ahead and subscribe, why not?
00:43:32.639 --> 00:43:33.679
I mean, at this point it's free.
00:43:33.840 --> 00:43:34.719
Just go ahead and like us.
00:43:35.039 --> 00:43:35.840
Do you like us at all?
00:43:36.000 --> 00:43:37.199
I mean, what's going on?
00:43:37.440 --> 00:43:40.719
Uh if I have to put up with Dan for 45 minutes, you have to subscribe.
00:43:40.800 --> 00:43:41.519
That's all there is to it.
00:43:41.679 --> 00:43:41.920
Wow.
00:43:42.000 --> 00:43:42.159
Okay.
00:43:42.320 --> 00:43:46.239
Uh, we have another video for you right here to check out, and I'll see y'all in the next one.