ABOUT THIS PODCAST 🔗

Update frequency:
every 19 days
Average audio length:
42 minutes
Guest interviews
English
United States
10 episodes
since March 16, 2026
episodic

LATEST EPISODE 🔗

Buyers can now tell when an email was written by AI, and they’re tuning it out. So where are enterprise conversations actually coming from? Tom Happé sits down with Robbie McGregor, Co-Founder of Sentrama, a former CRO who built a phone-first outbound platform after scaling revenue in his previous …

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The conversation explores the power of referrals in sales and the impact they have on business growth. It delves into the challenges of asking for referrals and the importance of building a referral system. The process of measuring referral success and implementing referral programs is also discuss…
Most B2B sellers think LinkedIn success means becoming a content creator. Mandy McEwen founder of Mod Girl Marketing and Luminetics, and a social selling practitioner since before the term existed says that's backwards. In this episode of True Conversations, Tom Happé sits down with Mandy to unpac…
In this episode of the True Conversations Podcast, Tom Happé sits down with sales leader and social selling pioneer Ian Moyse to unpack what modern B2B sales really looks like in today’s AI-driven world. With decades of experience scaling startups, leading sales teams, and driving growth across the…
In this episode, Tom Happé interviews James Donaldson, co-founder of Stacky, to explore a major sales team blunder: relying on tools rather than mastering the basics. They delve into why more technology doesn’t guarantee better results, the silent killers of pipeline stemming from poor CRM setup a…
In this episode of True Conversations, technology sales veteran Steve Branney joins Tom Happé. With over 35 years of experience across major enterprises and startups, Steve offers valuable insights into the evolution of business development. They delve into how business development has transformed…
In this episode of True Conversations, Tom Happé sits down with Kirsty Dawe, CMO at Lead Forensics, to discuss the evolution of modern B2B marketing and the importance of focusing on revenue rather than vanity metrics. Drawing from her extensive experience in agency and client-side marketing, Kirs…
In this episode, Tom sits down with Simon McMahon, CMO at Bollé Products & Signet, to explore how modern CMOs fuel business growth and scale marketing within B2B companies. Simon recounts his journey from graphic designer to Chief Marketing Officer, illustrating how marketing becomes the growt…
In this episode, we meet a seasoned Channel Sales Director, Gary Read who offers an unfiltered look at the true requirements for success in channel sales. He shares his journey from entering a company without a CV and securing his first role to leading strategic partnerships across the UK and Irel…
In this episode, Tom Happé interviews digital consultant, AI trainer and keynote speaker Andrew Miles Davis to explore how artificial intelligence is transforming the sales and marketing industries. Andrew shares his unique journey through the evolution of the internet from moderating chat rooms f…
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