ABOUT THIS EPISODE
Mike sits down with Lawrence Longo, a serial food and hospitality entrepreneur whose journey from hidden menu curator to restaurant empire builder has reshaped how people connect through food.
Lawrence shares how his early obsession with experience over ego led him from launching Off the Menu — a community built around secret dishes and insider dining — to reviving Irv's Burgers, expanding Prince St. Pizza nationwide, and building a hospitality group that's redefining what "premium fast food" really means.
They dive into the lessons learned from scaling beloved brands without losing their soul, the role of storytelling and community in hospitality, and what travel and culture have taught Lawrence about simplicity, obsession, and belonging.
This episode isn't just about food — it's about the universal language of connection, the places that shape us, and the people who keep showing up for what feels real.
Chapters: 00:00 – From hidden menus to hospitality visionary 05:00 – The story behind Off the Menu and food as connection 10:00 – Reviving Irv's Burgers and honoring old-school soul 15:00 – Expanding Prince St. Pizza without losing authenticity 20:00 – Scaling restaurants while keeping local roots 25:00 – Simplicity, obsession, and the power of hospitality 30:00 – Partner alignment and trusting local voices 35:00 – The community mindset behind every concept 40:00 – The travel that shaped a hospitality entrepreneur 45:00 – What it really means to build brands people love
