ABOUT THIS PODCAST 🔗
This is To Affinity and Beyond, a podcast that goes deep on decision intelligence for retail.
If you’re interested in how data science and AI can turn loyalty into a growth engine, unlock supplier funding and generate retail media revenue, this is the podcast for you.
If you’re interested in how data science and AI can turn loyalty into a growth engine, unlock supplier funding and generate retail media revenue, this is the podcast for you.
Update frequency:
every 26 days
Average audio length:
36 minutes
Guest interviews
English
United States
41 episodes
since May 14, 2021
episodic
LATEST EPISODE 🔗
In this episode, HyperFinity CCO and Co-founder Tom Hill joins Tom to unpack the backlash after WIRED revealed what McDonald’s knows about one of its loyalty members. They get into why customer data drives better rewards, what McDonald’s gets right with its loyalty programme, and what retailers can…
SEARCH PAST EPISODES
Search past episodes of To Affinity and Beyond - Decision Intelligence for Retail.
PREVIOUS EPISODES 🔗
In this episode, HyperFinity CEO and Co-founder Peter Denby joins Tom to explore how agentic AI is changing retail decision-making. They discuss how retailers can give teams access to consultancy-grade expertise, empower analysts to work more effectively and unlock new opportunities that were not p…
In this episode, Tom is joined by Jessie, Head of Analytics at HyperFinity, to explore what agentic AI really means for retail loyalty and pricing.
They discuss how retailers can move beyond static campaigns, blanket promotions and slow pricing decisions, using AI to support faster, smarter and mor…
In this episode, HyperFinity speaks with Andy Tudor, CEO of Clekt, about what retailers need to do to get ready for the agentic AI era. Tom and Andy explore why trusted, connected data is now a commercial necessity, how product feeds and semantic layers need to evolve, and why AI should be treated …
This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.
For episode one of series five, we're joined by Thomas Hill, Chief Commercial Officer at HyperFinity.
We're diving into the agentic AI opportunity for retailers; what it really means, where it can create comme…
This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.
For episode eight, we're joined by Thomas Hill, Chief Commercial Officer at HyperFinity.
We're diving into the Retail Loyalty Index 2026; our definitive research into the UK's favourite loyalty scheme in colla…
This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.
For episode eight, we're joined by Thomas Hill, Chief Commercial Officer at HyperFinity.
We're diving into the Retail Loyalty Index 2026; definitive research into the UK's favourite loyalty scheme. The report …
This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.
For episode seven, we're joined by James Mackenzie, Head of Insights at PZ Cussons.
Customers don't suddenly become loyal at checkout. It happens over time through repeated experiences that feel easy, relevant…
This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.
For episode six, we're joined by Zsuzsa Kecsmar, Co-Founder and Chief Strategy Officer at Antavo.
Loyalty programmes are evolving - including how we track their performance. Loyalty's in its value era, so meas…
This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.
For episode five, we're joined by Sebastian Wangerud, keynote speaker and founder of growth agency SCHMACK.
The best loyalty programmes of 2025 look more like fan clubs than transaction schemes.
Tom and Sebast…
Disclaimer: The podcast and artwork embedded on this page are from HyperFinity, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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