ABOUT THIS EPISODE
Fractional CEO Services For Small Businesses
In this episode, Tim Staton and Kristen McAlister explore fractional CEO services for small businesses, clarifying fractional CEO meaning and what does fractional CEO mean for today’s leaders and owners. They discuss fractional CEO jobs, typical fractional CEO salary expectations, and answer the question: What can a fractional CEO make?
Kristen McAlister explains how fractional CEO services work for small businesses by providing on-demand executive expertise that delivers immediate impact without the overhead of a full-time C-suite hire. Listeners will learn How to become a fractional chief executive and gain insight into the growing world of fractional leadership roles.
Key Topics Covered:
- The surge in awareness around fractional CEO meaning and the benefits of fractional leadership roles for small businesses
- Kristen McAlister’s journey into fractional and interim leadership, including her experience as a military spouse
- Real-world examples of how fractional CEO services transform business performance, from financial oversight to strategic growth
- The critical importance of agility in leadership and what is leadership agility in today’s uncertain environment
- How leadership and agility enable companies to adapt quickly while developing internal teams
- Addressing common challenges like team cohesion, delegation, and resistance to external fractional leaders
- Market trends showing rapid adoption of fractional CEO services across the U.S. and globally
- Practical advice for business owners on when and how to engage fractional leadership
- Guidance for military veterans interested in fractional CEO jobs and transitioning into fractional chief executive roles, including programs like SkillBridge
- The future of flexible leadership models emphasizing specialized expertise and work-life balance
Tim Staton and Kristen McAlister also touch on Kristen’s upcoming podcast “She Owns It,” which amplifies stories of women entrepreneurs.
This episode is essential listening for anyone exploring what fractional CEO services can do for their business, seeking greater leadership and agility, or considering a career in fractional leadership roles. Whether you want to understand fractional CEO salary potential, how to become a fractional chief executive, or simply need proven strategies for sustainable growth, you’ll walk away with actionable insights.
Connect with Kristen McAlister
Fractional CEO | Interim Leadership | Leadership Agility Expert
LI: https://www.linkedin.com/in/kristenmcalister/
IG: https://www.instagram.com/kristenmcalister/
She Owns It! podcast: https://www.youtube.com/@SheOwnsItPodcast
Book: https://www.amazon.com/dp/B0CV4G9CJ1
Connect With Tim
Website: timstatingtheobvious.com
Facebook: https://www.facebook.com/timstatingtheobvious
YouTube: https://www.youtube.com/channel/UCHfDcITKUdniO8R3RP0lvdw
Instagram: @TimStating
TikTok: @timstatingtheobvious
LinkedIn: https://www.linkedin.com/in/tim-staton-04b41a271/
SKOOL Community: https://www.skool.com/timstatingtheobvious-9537/about?ref=de9c7e65d8ba4eeabc1a8eea413c125b
SHOW NOTES 🔗
TRANSCRIPT 🔗
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Tim Staton: Hey and welcome back to another episode.
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What if you could rent top-tier leadership expertise on demand? Did that interest you?
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It did me when I found out that that was even a thing.
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With awareness surging from 10% to over 60% among business owners in recent years, it allows
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you to unlock economic benefits, reduce burnout, and allows small businesses to have strategic
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growth without the full-time commitment and price tag that accompanies a full-time C-suite.
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Joining me today is Kristen McAlister, co-owner of Cirrus Executives, and she's an intentional
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leadership keynote speaker, author of "Finding Leadership: Building Teams That Build Your Business,"
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and she's an expert in empowering businesses through dynamic teams and interim fractional solutions.
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So Kristen, welcome to the show.
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Tim Staton: This is Tim Staton with Tim Stating the Obvious.
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What is this podcast about?
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It's simple: you are entitled to great leadership everywhere you go, whether it's to church,
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whether it's to work, whether it's at your house.
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You are entitled to great leadership.
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And so in this podcast, we take leadership principles and theories and turn them into everyday relatable and usable advice.
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Disclaimer: And a quick disclaimer: this show, process, or service by trademark, trademark manufacturer
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otherwise, does not necessarily constitute and apply the endorsement of anyone that I employed
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by or favors them in representation.
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The views are expressed here in my show are my own expressed and do not necessarily state or
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reflect those of any employer.
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Kristen McAlister: Hi Tim. I am so excited that we finally get to have this conversation.
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Tim Staton: Me too. And I've been doing a lot of research about this, so that way I can kind of talk intelligently about it.
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So my first question to you is: how did you get into the interim and fractional leadership space?
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Kristen McAlister: I got into it on the other side of the table.
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Back in '08, '09, it seems like ages ago, through a series of M&A and layoffs, I ended up consulting. I wasn't quite sure.
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I'd been 15 years in one industry.
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I didn't know whether I wanted to go back into the industry on a full-time basis or explore other things.
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And I did a couple of consulting assignments, and it made absolutely no sense to me.
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I went in, helped them figure out how to solve their problems, what the answers were, and then I exited.
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And then they went back to doing the same things on a day-to-day basis, the same routines, would
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call me six months later and say, "We got this problem." I said, "You mean the same one we had
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six months ago?" "Yes." "All right.
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Let's go back and solve this again." And it just kept happening.
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And I knew there had to be a better way.
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And I ended up on a nonprofit board with the original founder, Cirrus Executives, and found
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out about interim work and part-time executives and how companies can borrow expertise inside their company.
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And that was all it took through a series of moving around with a military spouse and, oh gosh,
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a whole other journey later, I ended up purchasing Cirrus Executives along with the original founder.
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And that was close to 15 years ago.
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Tim Staton: I kind of want to take a quick detour a little bit because you said traveling around with your military spouse.
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So how did that have an impact on your career?
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Kristen McAlister: It was the guiding light on my career.
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We ended up getting married when I was in between.
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I had not quite found Cirrus yet, and I had been laid off.
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And I had to really sit back and think, what do I want my career to look like?
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Not as far as the title, the types of activities, the industry.
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I'm about to move every couple of years.
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I'm used to being in the same place my entire life, but I always want a career, and I want to raise a family.
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And I put together this picture of what I wanted our life to look like and how I wanted to be spending my time.
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So when the opportunity for Cirrus and to purchase it came along, it checked all of those boxes,
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and I became an entrepreneur.
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Nowhere in my game plan did it say, "Be a business owner," but it was perfect.
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We were able to keep the company virtual.
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I was able to work from wherever I was.
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I had the flexibility to raise a child and support my husband through deployments, all while
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everything that comes along with owning a business.
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Tim Staton: How has that evolved?
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Kristen McAlister: I think like any company evolves, I've gone through the typical business owner where the company evolved around me.
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And then as I needed more time and more freedom to be there for my family and my son, realized
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I just couldn't do everything.
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And we hired people on, and we got other individuals to really run the company.
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And it's taken through being the one person doing everything to learning to let go, learning
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to gain some freedom and some space.
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So I have that, especially as my son gets older.
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He needs me more, not less.
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It's been incredible through my husband's retirement and supporting him in his next career and
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just learning how to own the business, but not own everything in it.
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And that wasn't my number one priority from the beginning.
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My number one priority was my family.
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Tim Staton: It's awesome how that evolves and you're able to do that.
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I don't like the word work-life balance, but focus and balance at the same time.
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With the focus and the balance, can we just kind of talk a little bit about defining what interim
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and fractional leadership is for those who may never have heard it before?
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Kristen McAlister: Absolutely. And I will tell you, you can ask 10 other people, and they'll probably define it differently.
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Whether you're using interim, fractional, part-time advisor, at this point even consulting,
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it's a way for businesses to get the expertise they need in the amount that they need it, at
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the level they need it, at the time that they need it.
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Really not need to bring someone on on a longer-term full-time basis because what they're bringing
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that person in to do is solve a problem.
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And that problem may not be ongoing, or it may not exist full-time.
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And they're just able to rent or lease that expertise for the time that they need it.
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Tim Staton: Can you kind of give me like a story of what that looks like?
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Kristen McAlister: Absolutely. So we have a lot of small companies that are growing.
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They need someone to really take on finance.
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How much cash do we have?
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How are we going to do it wisely?
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And what do our numbers look like?
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Because the business owner or CEO, at some point, the business grows beyond what their head can keep track of.
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They used to know the numbers. They don't anymore.
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So usually what we see is that first leadership hire is a CFO.
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Does it make sense to spend $200,000, $250,000, a CFO at that point of the business? No.
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But to bring someone on 10 hours a month or maybe 8 hours a week, it is a game changer.
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I remember back when we first brought in our CFO, which I had been doing for any number of years,
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and a year afterwards, I couldn't believe the numbers.
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I said, "Wait a minute.
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How in the world did we increase our revenues at this stage by 50% in one year?
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What did we do differently in marketing?" And she looked at me and smiled and said, "Nope.
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That's you being able to focus 100% on the business and not be caught up in the finances and the numbers.
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You let me do that." It was a game changer.
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Tim Staton: How critical is it, or how often do you find businesses struggling with, you know, you got somebody
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who started a business, they're involved in every little bit.
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How hard is it to step back and detach themselves and to delegate and go like, "You know what?
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I need expertise in this area. You run with it."
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Kristen McAlister: Tim, you probably hit on the number one reason as to why we sometimes take so long or why clients
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will call us when something has hit the fan, something's gone wrong.
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They're in more pain than maybe they should be because we let it get to that point.
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It's really tough to be able to see how do we duplicate ourselves?
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Because what we want to do is duplicate exactly how we were the head of sales, duplicate how we did finance.
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And that's a tough thing to let go of because a lot of times our identity is wrapped up in that.
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And once we're able to go back to why did we start the business to begin with and regain, in
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some cases, that identity or create a new identity of, "I'm going to be the CEO.
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I'm going to be the chief brand ambassador.
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I'm going to be able to spend more time with the clients," which is what I love to do.
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We're able to let that go.
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And then the second part of it is it's not going to be done exactly the same way because as
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we grow, the company evolves and we start to uncouple all the different when one person does
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five different things, it's done one way.
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When two or three people do those five things, it needs to be done differently.
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And we swap things out.
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And it's almost like putting in an elastic waistband.
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We're no longer having a zipper.
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Some of us, as we age, we grow, and our company needs to have that elastic waistband to grow
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until we get into that next size up or next size down.
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As a company, we want that next size up.
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So we stretch it, and then we get into that new size of clothing as an analogy.
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And people who have done that before, most of us, this is the largest company we've ever run
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or we've ever owned in this role.
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And we need to learn from others who have done that before and can tell us, "Here's where all those landmines are.
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Here's how we're going to avoid them, and here's how we're going to go about it." It's like getting an answer key.
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Tim Staton: What do you see the market trend doing on this?
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Is this pretty common in the United States that people are like, "You know what?
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I need to hire expertise, partial, fractional, or part-time?" Or are we kind of lagging behind other countries in this?
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Kristen McAlister: It's interesting. I think that's where I see, not to confuse things too much, the interim executives
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where they go in to fill a role on a full-time basis, usually in between two part-timers or
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there's some M&A going on.
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You really need them in there five days a week, but for a temporary basis, that's where Europe really started the model.
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It's been around for decades.
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And the U.S. has started to adopt that more so over the last 10 years.
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We had a company who lost their director of VP, their finance, and they weren't sure what they needed next.
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They didn't want to just go replace with another director of finance.
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They had some M&A activities going on. They needed new infrastructure.
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So they brought in an interim CFO for that period of time who then helped them decide what you
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really need longer term as a controller, full-time. So there's that temporary.
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And that's where internationally, especially Europe, really created that.
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On a part-time, fractional basis, that's where the U.S. has really leaned into it, I'd say,
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the last five plus years.
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In fact, it wasn't even part.
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It was part-time back when we started 15 years ago.
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Now we are Windows fractional CFO and fractional executives.
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We've been applying that, especially with small to midsize businesses.
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As I talk to European and international counterparts, I get to hear that, "You're not going
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to believe what we've got companies asking for, this new service line that we're doing called
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fractional executive." And it's amazing how worldwide companies are figuring out how to have
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a more agile leadership model because as everything around us is changing so quickly, the old
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leadership model just doesn't work, especially for most situations and unknown situations that we're facing.
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What we need today isn't necessarily what we need six months from now.
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Tim Staton: That's a great point. So when you said they need a more agile leadership model, can you just
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kind of explain a little bit more about what you mean by that?
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Kristen McAlister: Absolutely. One of my favorite topics, I call it leadership team economics.
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Picture having four executives on your leadership team.
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You're paying them each $250,000, spending about a million dollars.
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More agile could be, we only really need one person, full-time, longer term, say, VP of sales
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to own business development and own our sales cycle.
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On the other hand, we only need a COO for the next six months to get everything set up for all
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these sales that are coming in, and then they can hire an operations manager longer term.
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We need someone part-time in finance, a CFO, to then oversee a staff accountant who's full-time.
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We only need an HR executive, maybe one day a week, and a team of HR administrators and coordinators.
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All of that talent and putting them in at the right level and the right time, you're going to
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spend the same or probably a little less and be able to increase the amount of time and the
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need or swap out that talent that you need a lot quicker than trying to adjust those four full-time executives on your leadership.
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It really gives you a lot of flexibility, and it turns that overhead into variable for what
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you need at the right time.
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Tim Staton: What do you say about the critics of, "Well, I need to have a strongly developed team, and by
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swapping people out, it's going to cause some chaos on team development"?
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What do you say to that?
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Kristen McAlister: That's an absolutely great question.
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And when you look at the leadership team, if all things were created equal and we at all times,
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our leadership team was growing with the company, that would be fantastic.
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And that leadership could really lead the company into its next stage of growth.
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In most cases, we don't see that.
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We see them all at different stages of development and growth, and we're usually outgrowing
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part of our leadership team. And they're not cohesive.
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They're not leading the company forward.
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The company doesn't have what it's needing.
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And so being able to borrow that leadership and that expertise to show them, "Here's what that
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role looks like, and here's what the expectations are at this next level," we're helping them be more productive.
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We're helping them get the skills sooner than later.
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You can still keep that cohesive team.
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Let's just then borrow some expertise to help them be more successful and the tools to lead forward.
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More times than not, that team is not cohesive, and they need help, or they've been turning
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their leadership team three times in the past four years.
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Tim Staton: Wow. So why exit do you think that the people on the leadership team aren't growing with the company?
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Is it a lack of development?
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Kristen McAlister: I love the military and their development.
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You look at all the schools you've probably been sent to.
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My husband went through the same thing, and he was sent to school not to be prepared for the
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role he was being sent into, always to be prepared for two roles ahead.
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He was being developed for three to five years down the road.
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So we got the training.
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He then got to go practice it, and then he was put into that role.
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We just don't see that in the private sector.
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We don't have the time.
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We don't have the resources.
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So a lot of times it comes down to development and understanding what skills do we need to develop them for?
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We operate on a day-to-day basis for six to twelve months.
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Not only are we not, we may not invest in developing them.
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More than not, I have conversations with CEOs who aren't sure what skills they need their leadership
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team to have two years down the road.
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So we look at, do they have the skills?
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Do they have the ability to develop the skills?
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Do they have the willingness?
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Do they really want to lead a $10 million company, or are they lamenting that we're not a small
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$3 to $5 million company anymore and they miss that?
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Tim Staton: You made an interesting statement.
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They miss being a small company and they don't really want to grow with it.
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What do you think causes that?
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Kristen McAlister: Comfort zones a lot of times, or we're all built differently.
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Some of us love being hands-on, love doing more than they probably should, or they love that growth stage.
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They love creating the processes.
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They love having small teams.
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It is not wrong, and it's not bad.
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Some people love being part of public companies where they're part of a large team with all those resources.
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Some people love being part of private equity-owned because of the structure, because of the metrics.
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We're not all built the same way.
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We don't all, some people love to lead.
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Others cannot imagine managing other people's work product.
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They love being an individual contributor.
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So understanding what drives people and how they want to work and in what environment can really help.
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They may not want to end up being the COO other than they know, "I'm supposed to do that, and
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that's the next part of my career." And that's the more we can make it a lattice and not a latter.
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Get rid of the ladder.
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Let's make it a lattice.
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Where do they want to be developed and growing?
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Where's the company going in the value that they can have?
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It doesn't always mean being a manager or an executive.
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I think we've missed having those conversations early on and understanding that.
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Tim Staton: I love how you said a lattice, not a ladder, because you could grow out and everything else, not necessarily.
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And from my background, so I'm a victim of my own experience or background where it's like, you're always move up.
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You're always, you know, trying to get two levels up at all times because, like your husband,
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I was always trained for two levels up, three levels up, but then you experience move on.
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And so to get this perspective of, like, not everybody wants to move up and give the people
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the ability to move laterally.
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And that's where we have your fractional leadership teams come in.
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So what is the number one benefit besides having immediate expertise from getting a fractional employee or fractional leader?
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Kristen McAlister: As a business owner who's brought in fractional leaders, my personally, my number one benefit,
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I no longer had to have all the answers, which means I didn't have to make it up.
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I didn't have to figure it out.
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I didn't have to do the guessing game.
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I didn't have to do the trial and error.
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Take the development conversation we're having.
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I can bring in a part-time, we can call it a chief human resources officer, or we can call it
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a talent development expert who can look at our organization, pull the information out of us,
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and figure out what does the company need a couple of years from now?
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What's that future state skill sets?
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What's the current state that we have, and what's that development plan?
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And that individual can teach me how to do that on a day-to-day and week-to-week basis, can
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hold me accountable, can teach my team how to do that and help me through those conversations
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because not all of them are fun and comfortable.
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We have to really stretch outside our comfort zone and stretch others outside of it to think ahead.
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And that can be scary.
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So someone can come in and bring those templates and bring that accountability with them and
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then be there as needed, phone call away, and they move on to the next assignment.
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And I just got the, all that experience of their last 10 clients was brought to my company and
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me on a part-time basis.
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I didn't need to, instead, I could hire, let's say, an HR manager who's never done that before
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and is going to be sitting there reading at night or tapping into AI and say, "How do I answer this question?
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And how do I lead this initiative?" That I have never done before.
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Let's just go get the answer key.
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And I don't have to have the answers, and I don't have to set that unrealistic expectation on
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my team to have the answers because most of them, this might be the second company they've worked in.
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Tim Staton: That's a great point. And I'm thinking about being a veteran one day, and we have a lot of veteran-owned businesses out there.
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How can this be beneficial to those types of new small businesses?
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Kristen McAlister: Veteran hiring for small to midsize businesses, let's just start with Giving a Plug Skill Bridge.
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If no one's ever heard of it, take a look at it.
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It is probably one of the most incredible resources for businesses as well as for veterans.
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And that's where, correct me if I'm wrong, it's been a little bit of time, but the last six
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months of service, they're still on the payroll and they're still working inside of the military
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branch, but they're being loaned or leased out to a private company.
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And they worked there for six months.
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And it gives them that bridge, that transition to say, "How do all of these skills, especially
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leadership skills, there's no better leadership development organization than the U.S. military.
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How does that apply to these situations?" And the company gets this incredible skill set.
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They may or may not do some training.
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Here's what it looks like in the civilian life for that six-month period of time. Incredible resource.
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And you can also tap into the, I want to say regiment, help me out with the terminology.
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There's a different breed in veterans.
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I watch my husband, and there's the patience, the discipline, the planning, and the foresight
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that goes into everything he does is the number one skill set I think that veterans have learned
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from their experience, probably the number one skill set that most businesses need.
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And that's that communication, the structure, that discipline to make a plan, work the plan,
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adjust the plan, and then we plan for the next.
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Because you, there is no day-to-day.
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So what are we doing next month?
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What does our budget look like six months from now?
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The budget's like three to five years out.
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Tim Staton: No, absolutely. And I just wanted to back up a little bit because you mentioned Skill Bridge.
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So Skill Bridge did have a change this past year.
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And I just, for everyone listening and watching this, I want to kind of update that.
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So within your last 180 days of service, that window opens up to go into the Skill Bridge program.
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And depending on your rank, so like I've, and below, they have up to six months.
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And as you go up in rank, it gets less and less and less.
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So it goes up to like, I think a minimum of 30 days.
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So your more senior folks are getting 30 days.
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Your junior folks are getting more time to get that exposure and get that transition.
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So I'm really glad that you brought up that program because it's amazing for people to do it.
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And you tie into that skill set as you were talking about.
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When you said that that was, you got the experience of people having the last 10 jobs on the
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board when they came onto your company, what is another practical use case for someone going,
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"Hey, I hear this term. I like it.
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I like what it brings, but I'm not quite sold." What would be that last thing that you would think, "You know what?
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This would really, for you, sold it"?
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Kristen McAlister: It's opportunity cost and capacity.
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I think the, generally when we're having those conversations, we're not needing to talk someone into the solution.
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We're needing to understand what are we solving for?
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And as we talk through those questions and understand what is the pain that that business owner
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is in and what's the opportunity cost of not solving that pain, their marriage, their mental
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health, their time with their children, their business, they've got high turnover.
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Something or a culmination of some things are coming together.
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So understanding, they may say, "I need a VP of sales, fractional VP of sales," and through
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talking through the conversation, that's not the problem we need to solve is closing.
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We need to solve lead generation.
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Salespeople can close, but they just can't bring in the leads.
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This is a marketing problem.
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Let's talk about what that looks like.
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It's like a light bulb goes on.
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And it's this relief of, "I've got something to try." With a low risk, at a low cost, because
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I'm just going to do it incrementally.
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We don't always have to solve the big problem that's going to take six to nine months.
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Let's find something that's maybe six weeks. Let's isolate.
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We don't need to solve all 10.
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Let's do these two first that we know are going to make the biggest impact.
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And let's see how that works.
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Because a lot of times, this is the first time companies are bringing in, say, professional leadership versus homegrown leadership.
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Those people who have, they were our first, second, third hire, and they've grown into being
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that director of operations, and we're about to pull in someone from the outside, which is incredible.
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Quick story, got a CEO where that's what he has.
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He's got a, we're going to call it a management team versus a leadership team.
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And he's so, they're the legacy.
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They've been with him through thick and thin, and he's very loyal to them as they are to him.
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And he doesn't want to bring in someone above them.
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So instead, he's able to bring in someone who can sit side by side, who's worked in any number
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of companies, sit side by side with them, starting with operations, usually the best part, and
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help them figure out where are the gaps, what tools could they use, sit in all the meetings,
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side by side in the trenches, and then walk out and say, "Okay, did you hear what the problem
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was?" And then do that coaching privately.
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That development cycle is going to go from three years to three months being able to do in that.
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And we've done that time and time again where they're about to let go of that individual or
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that individual is drowning, waking up every morning saying, "One of the things I'm going to
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figure out, I am in over my head." And they end up being the star of the show and confident,
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and they get to grow into that.
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And it's a game changer.
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Tim Staton: That is an amazing story that you just, that you just told us.
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And I love that, that they were doing side by side and helping that development on there.
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What do you see the future of this industry looking like?
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Kristen McAlister: Oh, that crystal ball. We've seen the last couple of years just Jay Hook.
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We've seen the amount of executive and leadership talent into the market who wants to have a more flexible career.
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They want to help more companies.
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Or they just want to keep busy.
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They can retire, but they don't want to.
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We're able to see executives retire at 50, 55 these days.
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And, you know, their spouse is saying, "No way." And they have so much to give.
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They all say, "I've got more gas in me." And they want to take all those leadership lessons that they have.
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So we've got that market.
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And then we've got all of the instability, volatility.
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No one knows what's going to happen next year.
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We're not, we used to do five-year planning, then it went to three years, then one year, and
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we're now at three months planning by quarter in some cases, not knowing what's coming ahead.
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I think that ability to really borrow that expertise is going to increase because we're not
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that generalist model of, "I'm going to hire someone for the next five years.
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I'm hoping that they can be that person who has all those skills.
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And if not, we'll develop them." It's like a Walmart or a general supermarket.
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I think we're going more of that European model where you don't get everything at supermarket.
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You go to the butcher shop, you go to the cheese shop, you go to the bread shop, you go to the pastry shop.
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You go because they were trained, they're certified, and there is no one better in their field
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at making that bread or curating that cheese.
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That's what we're going to see at the leadership level is I need the best.
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I need a no-risk option who's going to help me solve for this or help me figure out what I need to solve for.
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And I think all of the forces are coming together and making that possible and easier than ever.
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Tim Staton: And you just took me back to my days in Germany of going to the Metzgerei or the Bäckerei and
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getting that fresh bread in. Like, there's nothing better.
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You just took me back there and I was like, "Yes." And the fact that you're applying that to leadership is even better.
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So I love that you just did that.
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Kristen McAlister: Other than making you really hungry, Tim.
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Tim Staton: No, but it's so true though.
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You know, because when you go to your mechanic, there is a certified mechanic that is certified
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to do what they do.
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Same thing with the bakeries and the butchers, and they're experts.
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And they're truly like almost artists at what they do.
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And it benefits the whole community.
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And the fact that we're doing that with leadership, I love that.
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So what is one piece of advice that you would give a business owner who's considering going into this model?
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Kristen McAlister: Oh, where to begin. I think address the most common roadblock, which is what we talked about at the beginning.
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What do you want your role to be?
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So instead of starting with, "I've got a problem. I'm in pain.
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Let me go solve for that," your decision-making might be a little different after you think
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through, as this company grows, what do I want my role to be?
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What do I enjoy doing?
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What am I great at?
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What am I not so great at?
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And think ahead is where we do get to step back into that childlike state and dream.
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What do I want that newspaper headline to look at?
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Look like three years, five years from now.
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Why did I originally start this company?
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And has my why changed?
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What do I want to be?
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What do I want my role to be?
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Now I can start having very intentional conversations.
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I'm not trying to find someone who can just solve for this right here.
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I can have conversations about, "Here's what I want my role to be.
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Here's where I want it to be at." What's your experience in that? Let's have that conversation.
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And through those, you're not interviewing anymore. You're learning.
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It's a discovery and exploration process.
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And you're solving for that end state, not just the pain that you're in right now.
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And it's a game changer.
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Tim Staton: That's a great piece of advice that you just gave everybody.
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For everybody listening and watching to this, you're going to be able to find all the links
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to Kristen in the description of this episode.
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But I do want to highlight one thing, if you don't mind talking about it for a little bit.
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So you have your own podcast as well called She Owns It.
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Do you mind talking about that a little bit?
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Kristen McAlister: Yeah. It's in development. I love podcasting.
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It's the concept of interviewing someone and pulling out their stories and being able to have
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others learn from it and experience saying, "It's not just me." Wow, that's a game changer.
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We've been doing that on Serious Leadership Podcast for a number of years.
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And the more I talk to female business owners and hearing their stories, hearing their struggles
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and their wins, something inside of me said, "I need to give a platform to those stories.
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We need to pull those out." So I'm transitioning and launching She Owns It, which is female
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business owners sharing their, not just their journeys, but their dreams and aspirations, what
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they want to accomplish, and how they've done that with their business and their personal life
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to be able to, for those of us listening saying, "It's not just me.
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I wanted to quit and sell that business every single day for three months, just like her." How
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did she get through that?
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The more we talk about it, the more we can normalize it, the more we're able to help each other.
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Tim Staton: And I'm glad that you're getting that platform together and sharing it out there.
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And as soon as you have it available, I'll put it in the description of this as well.
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And so my last question is, is there anything that I didn't ask you about or talk about that
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you're like, "You know what?
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I really wish you would ask me this question or that we had talked about this one thing."
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Kristen McAlister: I would say, given you're in the military and transitioning, we talked about veterans transitioning.
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I would say the, when I say start at the end for CEOs and what do they want to do, go through
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that same process as you're transitioning out of the military.
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What is, you get to choose where you live, what you do.
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There's a bit more freedom.
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And sometimes that can be debilitating.
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Sometimes that can be freeing.
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Sitting down with my husband for two to three years prior and mapping out, what do we want the
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next season of our life to look like?
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What do we want that next five years?
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What did he enjoy about the military? We started there.
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And as we worked backwards, he looked at everything else, but what he was going to do next was plain and clear.
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And that was be a teacher.
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He was able to transition to being a high school teacher.
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And again, that checked all the marks.
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It wasn't sitting there saying, "Which of these five career options?" We started at the end.
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And anytime we start there and work backwards, some of those decisions and choices become absolutely clear.
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So I'd say apply that same thing to that next stage and that next season of your lives, whether
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you are a corporate executive, transitioning military veteran, or do you just feel stuck right now?
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Play that next five years in a video.
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And what to do next becomes a lot clearer.
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Tim Staton: And I can't think of a better way to end that. So thank you.
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And for everybody watching this, thank you for watching and tuning into this.
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You'll be able to get a hold of Kristen again and everything in the links in the description.
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And Kristen, thank you so much for stopping by.
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Kristen McAlister: Thank you for letting me share and all that you are doing to support business owners and veterans out there. It's incredible, Tim. Thank you.
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Tim Staton: Thank you. As always, thank you for stopping by and checking out this episode and listening to it.
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I really hope that you enjoyed it.
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Before we go, I'd like to ask a favor of you if I could.
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If you could please share this episode with one or two people who you think might like this topic.
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If you haven't followed or subscribed on the platform that you're listening to and hit all the
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bells and icons and all the whistles so that you know that when we post another episode, you'll
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be alerted, please go ahead and do all that before you go.
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If you got some value out of this episode, please leave a review or a comment so we can help
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spread the show to other people who might be interested in the topics that we've talked about
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here today, but may not have found our show yet.
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Again, thanks for stopping by.
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I'm Tim Staton, Staton the Obvious.