Mat Morrison Talks Influencer Marketing

In the 20+ years I have worked in marketing, there's been one constant: change. The marketing industry is pretty fast-paced, whichever discipline or side of the client-agency world you occupy. This is partly what makes it a great space to build a career. But it can also be a challenge. Not everyon…

How important is your website? I'm going to hazard a guess that the answer is very. Since the advent of the internet, websites have moved on at quite a pace. Where once we had simple brochure sites, we now have complex sites with lots of content and many opportunities for a browser to convert int…

Running an agency can be a mixed bag of emotions. One minute you're full of elation at winning an award for a successful campaign. The next, you're dealing with a crisis of confidence or trying every trick in the book to win some new business. But there is another way. It's called the self-running…

How do you put a price on ideas or creativity? It’s a perennial challenge faced by marketing, advertising and PR agency owners. You know you can make a massive difference to your client’s brand challenges, yet you’re often stuck simply selling time. But not any more. Not if you listen to Alastair …